Leonard J. Serio

***** ***** ****. ********** ***. OH 44130

216-***-**** - acr93r@r.postjobfree.com

PROFESSIONAL SUMMARY

Career includes successful technology hardware and software sales & management, with a proven track record of leadership, distribution management, and sales growth.

Demonstrated strengths include:

Increasing Revenues Problem Solver Motivational Manager

Process Oriented Customer Focused Technology Driven

Marketing Expertise Self Starter Sales Closer

PROFESSIONAL EXPERIENCE

Automation Trainer-Optimo (Oct 2013-Present)

Certified in Siemens Troubleshooting I & II and Drives troubleshooting

Provided training for Ford Motor Company electricians.

Developed PLC Program Courses for Tri-C Community college

Teaching electrical and PLC courses to Tri-C to Industrial customers

Table Games Manager Caesars Cleveland Horseshoe Casino ( 2011-2013)

After extensive 24 week training program, was selected to management position of Floor Leader & Table Leader for New Casino in Cleveland

Coach, train, & manage table games and dealers. Interface with and track Guests and daily bankroll exceeding $250,000.

National Distributor/OEM Sales Manager-Custom Connector (2008-2011)

Responsible for training 50 distributors with about 200 sales offices around the country.

In 2010, was promoted to also cover OEM customers throughout the US and Canada.

Products included board level, DIN, and Panel mount connectors

Exceeded 20% Sales Growth in 2010 & 2011

Regional Sales Manager-Delta Products (2007-2008)

Delta is a 5 Billion Dollar Electronics manufacturer headquartered in Taiwan.

Sold VFD’s, PLC’s, HMI’s, Servo’s and Network products in OH, IN, KY, MI, NYS, and Western PA.

Worked directly with Large OEM accounts, Automotive accounts including Tire & Rubber

Grew territory over 30% by closing several large OEM accounts including Avtron, Landtech, Big Ass Fan and others.

Presented sales growth story at International Sales Meeting in Taiwan

Branch Manager, Rexel Fairfax VA (2005-2007) (Promoted from Product Specialist)

Rexel is the largest Electrical Distributor in the US with over 450 Offices. Branch specialized in datacom & construction, Network products, Video Monitoring equipment, along with Allen Bradley automation products including Drives, PLC’s HMI’s, PC based PLC Software, & Switchgear

>14 million dollar Industrial, OEM and electrical contractor business

P&L responsibility with 12 employees

Promoted from product specialist after only 8 months with Rexel

Finished 3rd out of 40 Branches in the N. Atlantic Region in revenue production

Awarded Gold Level for Outstanding Performance in 2006

Resigned to move back to my family in Ohio with Delta position

Proface America (Xycom) - Regional Sales Manager (2001-2005)

Proface is the leading manufacturer of Industrial Computers, Video & Human Machine Interfaces in Japan. Hardware and Software & Networking products were sold through Channel Partners (Distributors/Reps), OEM’s, and Integrators throughout the US & Canada. US sales approached $30M.

Developed the Mideast Region (OH, KY, PA, IN, MI) as the largest sales area within Xycom. Grew region from 3 to 7 Million in four years.

Started with one salesman, five Distributors and a few OEM accounts.

Grew region to 20+ Distributors, five Area Managers and largest number of direct accounts including GM, Ford, Honda, Toyota, Avtron, Motoman, ITW, Case Equipment, Lantech & others.

Closed the largest single order for Xycom at FEDEX in Pittsburgh. That project is continuing today, and has exceeded $1,000,000.

Developed a NEMA supported evaluation form for each sales area to measure penetration.

Developed “The Structured Sales Call”, a brief training presentation, to help distributor salespeople make consistent, effective sales calls and presentations.

Headed regional team effort to develop demonstrations and presentations to train and motivate over 100 sales people within our Distributor organization.

Great Lakes Controls - Automation Distributor -Founding Principal

VP of Sales & Marketing & Engineering (1987-2001)

Great Lakes was a regional distributor of Siemens PLC’s, Motor Controls & Drives, STI Safety Light Curtains, Xycom Industrial Computers & HMI’s, Phoenix Contact Connectors, P+F Sensors, Omron Timers & Counters, Cognex Vision Inspection systems, WonderWare and Think-N-Do data collection software, ASI, ProfiBus, Ethernet network products, and many other industrial products.

Leading supplier to OEM & user market in Ohio, PA & Western NY

Offices in Cleveland, Pittsburgh, Columbus, and Rochester NY,

Great Lakes grew to annual sales in excess of 17 M and 45 employees.

Converted several OEM & User accounts to Siemens products.

Bank forced closing of Great Lakes due to a large A/R Chapter 11 filing

EDUCATION

BS Ohio University, Chemistry, Zoology (Pre-Med)

Sales Force.com

Sadler Selling

Several motivational books, tapes and one-day training & motivational sessions

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