Service Marketing

Alexis Tierra Cole

*** ********* **. *******, ** 38018 901-***-**** *****.*****@*****.***

Objective

Seeking the opportunity that will allow me to build onto current successes as well as utilize my creativity and skill sets to include: effective communications, public relations, and marketing EDUCATION

August 2010- May 2014

University of Arkansas Pine Bluff

Degree: Bachelor of Science Degree - Business

Graduation Date: May 2014

Developed rebranding, marketing, and advertising

campaigns for University of Arkansas Pine Bluff

- Developed, commentated & featured in University multimedia platforms to include recruitment video, and social media platforms

- Created, promoted, and executed multiple University and community events on a global format

- Created and managed communications vehicles that leveraged technology and social media to reach

targeted internal and external audiences

AWARDS & HONORS

Honors

2013-2014 The 84th Miss University of Arkansas at Pine Bluff 2012 Miss Junior – University of Arkansas at Pine Bluff Senator - University of Arkansas Pine Bluff Student Government Association Scholarships

2010 NAACP Maxine Smith Scholarship

Community Foundation of Memphis Scholarship (CFOM) NAACP ACT-SO Scholarship

Delta Sigma Theta Sorority, Inc. Miss Jabberwock Scholarship Awards

2010 Presidential Community Service Award United States White House Honorary Key to the City of Memphis awarded by Mayor Willie Herenton Proclamation from the City of Memphis by Mayor A.C. Wharton Princeton Prize in Race Relations Award by Princeton University Prudential Spirit of Community Award – Girl Scouts Heart of the South Essence of a Woman – Black Girls Rock Award

My Leading Young Lady of Memphis

2009 National NAACP ACT-SO Award

Cover Girl of Memphis

Top Model of Memphis

EXPERIENCE

Assistant Director of Environmental Services

Anderson Regional Medical Center

Meridian, MS February 2015 to Present

Provide leadership to housekeeping team for all EVS operations.

Recruit, interview, hire, and develop team member’s performance providing regular and timely assessment.

Ensure compliance with health, safety, The Joint Commission, OSHA, and industry regulatory agencies.

Execute and maintain daily quality control systems.

Demonstrate continuous ability to maintain and/or improve customer and patient satisfaction.

Collaborate with hospital administration and other departments to provide world class service.

Monitor and maintain operating budgets such as payroll, supplies, equipment, and hospital budgets.

Create weekly schedules for work force.

Conduct daily team meetings to discuss operational and safety goals.

Reward and recognition for hourly team members.

Social Media Coordinator

Stax Records & Soulsville Foundation

Memphis, TN

May 2014 to July 2014

Developed a marketing plan for the Stax Music Academy that allowed the administration to rebrand and market the academy in ways that would allow them to generate donors, increase student enrollment, and enhance their presence in the community and abroad

Managed the Soulsville Foundation’s social media accounts such as Instagram, Twitter, and Facebook

Worked closely with the Soulsville Foundation and Stax Academy CEO, Kirk Whalum and executive directors in order to help the organization reach their vision by providing marketing strategies for programs, community involvement, outreach and support to leverage the current and future vision of the organization

Promoted and supported several outreach programs such as, “Steve Cropper’s Soul and Blues Guitar Program which allowed inspiring guitarists to take advantage of a once in a lifetime opportunity by playing alongside and receiving instruction from the former guitarists of Booker T. and the MG’s

Worked to establish avenues that encouraged students to experience the Memphis blues scene firsthand through on-site performances and group outings

Marketed The Soulsville Foundation “150 Days of Giving Campaign” which helped the foundation raise $5000

Managed multiple projects and tasks at once

Volunteered after hours to provide mentoring and tutoring in support of the students The 84th Miss University of Arkansas Pine Bluff

University of Arkansas Pine Bluff

Pine Bluff, AR

April 2013 to May 2014

Selected as The 84th Miss University of Arkansas Pine Bluff

Worked closely with the Office of the President/Chancellor and Administration by providing foundational and trend-setting input to increase programming, recruitment/enrollment, and campus-life activities while maintaining the values of which the University of Arkansas Pine Bluff was founded upon

Initiated the “Be True, Be YOU” Platform which is a youth empowerment vehicle that provides adolescents with the ability, authority, and agency to make decisions and implement positive change in the communities where they live, work, and play

Served as an ambassador on behalf of the University of Arkansas Pine Bluff which provided a platform to speak publicly with local, state, and national dignitaries, professionals, and community leaders

Promoted the Spirit of Volunteerism at the University by hosting programs and platforms by emphasizing the importance of giving back by leading and serving

PROFESSIONAL ORGANIZATIONS

NAACP, United Way of the Mid-South, Delta Sigma Theta Sorority Incorporated, University of Arkansas Pine Bluff Memphis Alumnae Chapter

ACTIVITIES

Marketing Representative for the NAACP IMAGE AWARDS SHOW in Pasadena, CA February 2015

Exclusive Female Alto Saxophonist-Played alongside the Legendary and Grammy Award Winning Kirk Whalum

Memphis Grizzlies Charitable Foundation

Habitat for Humanity- Built new homes in the historical community of Lemoyne Gardens, Stax Museum, Memphis, TN

“Get Out the Vote”- Voter Registration Drive Coordinator

Shoes for Africa- Led and coordinated a fashion show that allowed the community and student body to donate shoes for individuals in Africa

Delta Sigma Theta Sorority Incorporated Growing Empowering Myself Successfully (GEMS) Mentor

Martin Luther King Jr.’s Day of Service- Mediated forum for elementary and middle school students on the history of the civil rights movement and the life of Dr. Martin Luther King, Jr.

Girl Scouts of America – 12 year Scout; Participated in numerous community service projects acquiring leadership skills, opportunity & exposure

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