YOGESH CHANDER CHHABRA

KD- **A, Ashok Vihar, Phase –I, Delhi – 110 052 Contact: +91-981**-*****

E-mail: acr7nm@r.postjobfree.com

PROFIT CENTRE OPERATION ~ MARKETING ~ HUMAN RESOURCES

35+ year’s rich experience in delivering optimal results & business value in high-growth environments

Customer focused, highly successful in building relationships with key decision makers, seizing control of critical problem areas and delivering on customer commitments; major experience across all facets of Business Development, Strategic Management & Leadership and executing sales. Successful in building profitable organization in highly competitive consumer markets. Excellent experience in channel sales organizations. Proven capabilities in designing innovative marketing strategies to generate desired goals. Involvement in HR Processes, Performance Management, Recruitment, Talent Acquisition, Talent Development & Employee Relations. Assessing training needs and arranging training sessions to keep skill-level of the men up-to-date with global standards. Excellent Man-management, Time management, Leadership skills.

Core Competencies Include:

Profit Centre Operation Brand Management/MIS P&L/ROI Accountability

Strategic Planning Training & Development Human Resource

Business Development Budgeting/Vision Advertising/Cost Control

Market Research Team Leadership Customer Relationship

Product Positioning Crisis Management Customer Retention

SELECTED ACCOMPLISHMENTS

Honored with Highest sales award in filter less cigarette.

Won incentives with performance during my tenure in Crompton Greaves Ltd.

Core faculty member for training session during induction programmes.

Credited for implementing ISO in various departments and maintaining its documentation.

Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services.

Strong strategic orientation, leadership and interpersonal skills.

Flawlessly initiating, implementating and executing marketing strategies to support business objective.

Building strong relationships with relevant parties to ensure marketing message consistency and adherence to brand objectives.

Streamlined the process of handling customers’ servicing needs considerably reducing turnaround time increasing perceived value to the customers and winning their delight.

Introduced the concept of MIS reporting to update the management on regular basis.

Strong strategic thinking, planning skills, and experience with a proven track record of executing high impact, result oriented marketing in retail sales, channel partners, institunal & industrial segment, projects, Govt. Deptt’s, & reference sale through Architects, Consul tents, Contractor’s & Builders.

Successfully accomplished Business & Streamlined Import Business from China.

Yogesh Chander Chhabra Page 2

EMPLOYMENT HISTORY

BALAK RAM BANARSI DASS PVT. LTD. (BRBD GROUP) JULY’12-TILL DATE.

Leading C & F in electricals- Norisys.Corvi LED.( Launch )

Head- Marketing.

To Launch electrical switches and other range in Northern-Region (NORISYS)

( Lanched in July’2012 )

To Lanch LED-Lights & fixtures in Delhi?NCR (CORVI – Launched in October’2014)

To make strategy and manpower planning for launching.

Appointment of selected dealers in main areas of Delhi/NCR & Northern part.

Direct visits at sites,architects & builders for direct demo & orders th. Team.

Compilation of datas of sites suitable for switch installation stage.

Managing the Architects / electrical contractor’s /Interiors meet for business promotion.

Strategy for extention of market size, product segmentation, Brand positioning & Distributor’s appointment.

Leading the team of 20 persons with objective & vision of 200L in NORISYS (Current 125 L ) & 100 L in CORVI (Current 65 L ) by December’2015.

CONSULTANT FOR: April’08-July’ 12.

Arise India Ltd-Delhi. (Appointment of Channel Partners in new markets.)

Indiana Gratings Ltd-Mumbai. (Appointment of Dealers & Liasioning with industries)

Kitec Industries India Ltd-Mumbai. (Concept sale to Architects, Consultents, Builders.)

Core cables (Pvt) Ltd. Delhi ( Appointmnent of dealers/project business systems).

NexGen Composite Industries-Chandigarh (Dealer Net work & Marketing Team-Delhi)

(I have initiated business of IMPORTS from CHINA in 2002 till 2008. Due to financial set backs, I have started consultancy of marketing of products as mentioned above.

The level of experience gained from systems, has made me more mature to get the results which requires as a business professional & practical decision maker.

STANDARD ELECTRICALS LTD. NOIDA (HAVELL’S GROUP) Sep’ 07 - Mar’ 08

Branch Manager

Responsible for reorganizing distribution of Haryana.

Deftly handled institutional sales and brand image & servicing.

Consistently achieved and exceeded sales target every month and established credibility in the market.

Accountable to identify/define, develop & direct the implementation of business strategy in line with the corporate global strategy.

Individually shouldered responsibility of housing projects in Faridabad/ Gurgaon/Kundli.

KHAITAN ELECTRICAL LTD. DELHI Jul’ 06 – Feb’ 07

Business Manager

Solely responsible for re – launching CFL products.

Drove the efforts for making appointments of distributors in Delhi and awareness of Energy at customer level.

Kept a tab on business dynamics and realigning policies and programs to combat competition and stay firmly afloat in fiercely competitive market.

Drove the efforts for redresses of customer complaints and enforcing company policies and Marketing Discipline Guidelines.

CROMPTON GREAVES LTD. DELHI (THAPAR GROUP) Feb’87- Apr’02

Senior Marketing Executive

Developed and nurtured productive relationships with key decision makers of large enterprises to achieve corporate goals.

Served in consumer products division consisting of fans, lighting & domestic appliances in Delhi, Haryana & U.P.

Conducted monthly meetings to review overall performance of the team.

Dexterously handled Govt. (DGS&D) institutional and Industrial Business.

Performed market segmentation, identified viable vertical segments, and created targeted messaging of business development.

Structured annual operational budget and implementing control measures to achieve through short – term strategies and review.

Managed distribution network of DOD’s, Direct Dealer and Retail Network with sales team.

Designed and executed promotional plans to ensure budgeted targets.

Effectively managed dealer meets and prospect clients for development and persuasive presentation along with persistent follow up.

The Overall electrical trade experience is

Crompton Greaves Ltd-14 years.

Khaitan Electrical Ltd- 8 months

Standared Electricals Ltd.-6 months

App. 15 years – (Delhi, NCR,Haryana, UP (Western), Punjab, Himachal Pradesh, J&K, Part of Rajasthan).

Yogesh Chander Chhabra Page 3

ACCOUNTABILITIES

Balak ram Banarsi dass pvt. Ltd. Head-Marketing July’12-Till dat

Self-Employment ( App. Four Years ) Consultant Apr’08-July’12

Standard Electrical Ltd. Branch Manager Sep’07 -March’08

Khaitan Electrical Ltd. Business Manager Jul’06 -Feb’07

Crompton Greaves Ltd. Area-Manager. Feb’87-April ‘02

FMCG exposure- ( App. Six years )

Forbes – Forbes Campbell & Co. Ltd. Sales Supervisor Nov’ 85 - Jun’86

Gofrey Philips India Ltd. Sales Supervisor Sep’ 81 - Nov’85

Geep Industrial Syndicate Ltd. Sales Representative Sep’ 80 - Sep’81

Bharat Steel Tubes Ltd. Assistant Oct’ 77 - Sep’80

ACADEMIA

Post Graduation Diploma in Marketing Management from Punjabi University, Patiala – 1985

Certificate course in Book – Keeping & Accountancy from National Council for in Training Vocational Trade - Delhi – 1977

B.com from Delhi University – 1976

PERSONAL DETAILS

Date of birth: 24th July 1957

Looks younger with Sound Health.

Nationality: Indian

Languages known: English, Hindi & Punjabi

Reason for Leaving

Need to enter in organized sector with focused objectives and resources with vision.

Expected terms;

As per Norms of your organization.

Current CTC- Rs.65000 PM through Cheque

Rs.25000 PM through Cash

Rs. 10000 PM though Incentive with Cash Voucher.

Plus Car Allowance-Actual

Mobile & Internet-Actual

Entertainment Expenses-Actual

Leave Travel Allowance-Actual ( 10 days leave with Actual expenses for family )

GEOGRAPHICAL PREFERENCE DELHI

If given a chance I assure you sir, I will meet the expectations & objectives of organization with my vast experience.

YOGESH CHANDER CHHABRA

KD-70A, ASHOK-VIHAR,

PHASE-1, DELHI.

PIN-110 052

MOB-981**-*****.

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