Sales Marketing

Joel B. McClelland

Portland, CT 860-***-**** acr7jh@r.postjobfree.com

OBJECTIVE

Seeking a Marketing & Communications position which will fully utilize and help grow my portfolio of skills:

EDUCATION

MBA, Management Rensselaer Polytechnic Institute.

BA, Economics The University of Connecticut.

EXPERIENCE

Grove Hill Medical Centers: Marketing Manager 11/2013-10/2014

Led Marketing for an 80 Physician Medical Practice

Developed and launched a new commercial website, inclusive of web content

Promoted new site and doubled web traffic and new patients

Assisted Practices with special Marketing projects

Performed Media Buys and increased mindshare in desired geographies

Responsible for lead generation, Pay Per Click ads, and creative aspects of marketing

Black Castle Marketing: Marketing Director 06/2009-10/2012

Led Marketing and sales for a startup Marketing consulting firm.

Projects included sales collateral, marketing programs communications and web content.

Artizan Internet Services: Director of Marketing 07/2008-04/2009

Led US Marketing for a web technology company in the insurance space.

Made significant improvements to web content, increasing lead capture.

Led an email marketing program, complete with testing and analytics.

Created, implemented and executed marketing and advertising plans.

Wrote compelling sell copy and initiated Google pay-per-click advertising.

Responsible for Marcom, branding, & PR.

Responsible for market intelligence, analytics and communications.

Managed internet lead generation. Reduced average cost-per-lead.

Porter and Chester Institute: Director of Marketing 02/2007-03/2008

Directed the Marketing effort at a seven-campus technical college.

Communications: wrote compelling copy for online and offline media.

Created and fine-tuned marketing programs.

Initiated new Google and Yahoo pay-per-click web advertising.

Performed all media buying activity (Web, Newspaper, TV, Cable, Radio).

Responsible for branding, Marcom, PR and messaging.

Responsible for market intelligence, analysis and web content.

Managed advertising agency and led the creative process.

Created and managed the Strategic Plan and Corporate Marketing Budget.

Successfully marketed in a tightly regulated marketplace.

Business and Legal Reports: Marketing Product Manager 03/2006-01/2007

P&L responsibility for BLR’s Human Resources product segment.

Created and implemented new product marketing strategies.

Created / executed marketing plans and communications campaigns.

Wrote compelling sell copy across multiple media.

Responsible for market intelligence and analysis.

Responsible for new product launch and promotion.

Worked with Art department in managing the creative process.

Improved web content and product merchandising.

Managed one Marketing Assistant.

SSC, Incorporated: Director of Marketing 07/2004-06/2005

Led Marketing for a regionally competitive security firm.

Responsible for advertising, Marcom, and external messaging.

Managed internal and external communications and branding.

Authored and implemented comprehensive Marketing plan.

Wrote compelling copy to improve web site content on company domains.

Recruited and supervised two employees – CRM and telemarketing.

Konica Minolta, USA: Marketing Program Specialist 03/2003–05/2004

Created and communicated sales incentive programs to copier dealers.

Successfully project managed a $1.8mm sales incentive program

Copy writing: wrote, edited and published Marcom e-bulletins.

Met with key US dealers and took action on new initiatives.

Created new hardware offers – Set profit margins on excess inventory.

Acted as liaison with sales, marketing, and product executives.

Moore Medical Corporation: Marketing Manager 09/1999-10/2001

Marketing Manager for national B2B Direct Mail regulated medical supplier.

Multi-Channel Marketing – Internet / catalog / sales force.

P&L responsibility for sales and profit of segments.

Managed $2.0mm trade show schedule.

Wrote effective sell copy and authored Strategic Plan and Marketing Budget.

Merchandising - Chose products, packaging, offers, and pricing.

Grew sales in segments from $25mm to $30mm year over year.

Southern New England Telecom: Account Executive 02/1996-05/1999

B2B outside sales of services to a $1.0mm territory - Eastern US.

Created and presented proposals and created an automatic proposal generator.

Worked within industry regulations to achieve sales goals.

IBM Corporation: Advisory Customer Service Representative. 09/1988-01/1996

Customer Service position in Hartford, CT sales office.

Heavy customer contact. Emphasis on customer satisfaction and TQM.

Emphasis on communications – Trained peers on new software.

Project Manager on Casual Corner national installation of 2,000 cash registers.

Won IBM National Suggestion Award for innovation on quality.

OTHER:

References, samples and Social Security number by request.

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