VP Sales, Director of Sales, Sales Manager, Regional Sales
Resume:
Victor LaRosa
480-***-**** acr3mi@r.postjobfree.com
www.victorlarosa.com www.linkedin.com/in/victor007
TECHNOLOGY SALES MANAGER
- Spearheaded revenue growth over 800% in 4 years leading to company buyout
- Consistently exceed expectations, leading to increasing quarterly sales and profits
Highly accomplished, entrepreneurial, bi-lingual sales professional, with MBA and standout sales and sales management success, selling and driving sales of innovative, disruptive technologies in diverse high tech sectors, with demonstrated strengths in growing startup, small, and medium sized organizations. Communicates strategy, vision, and executes company action plans to drive results.
Sales of Devices, Software, and SaaS
Mentoring & Building Direct Sales Teams
Multilingual and MBA
C-Level Presentation And Closing Skills
Corporate Accounts & Strategic Alliances
Manage Dealers, Distributors, and Channel
PROFESSIONAL EXPERIENCE
MEDTRONIC 2014 - PRESENT
Regional Sales Manager
Recruited by previous VP Sales to re-build remote territory in short term, devastated from 4 years of significant declining growth, through alliances with physicians, clinics, and hospitals, and return region to prosperity through interventional spine medical devices.
411% of plan first quarter.
109% of annual plan within first quarter after completion of training.
290% of annual plan within first 4 months of fiscal year.
Generated new revenue creating customers and re-established confidence in previous customers.
OMEDIX 2012 - 2014
Early stage healthcare IT startup focusing on new patient engagement software as a service (SaaS) solutions for the healthcare market with an emphasis on patient and practice portals, web services, online media, and patient reminders.
Director of Sales
Increased sales 50%, monthly recurring revenue 30%, and online bill pay 400%, all during 1st year.
Sold large 150 provider customer, a custom patient portal solution for their clinics and patients, representing the largest single customer in company history, and won sale over biggest software competitors in space.
Enhanced sales through website Search Engine Optimization (SEO), and online bill pay.
Managed 2 partners and their custom solutions, valued at sales to over 5,000 physicians offices.
NEUROVASIX 2006 - 2012
Recruited by previous CEO to market a vascular medical device for startup, through direct sales as well as dealers and distributors, with an emphasis on neurology, diabetes, wound care, podiatry and physical therapy markets, providing clinical efficacy through new technology.
Vice President of Sales
Grew medical device sales from 50 to approximately 1,000 units during first four years (ASP $15K)
Reduced annual costs over 35%, while increasing sales through alternate distribution channels.
Planned and executed company’s 1st clinical trial at internationally recognized teaching institution.
Created, supported, and defended reimbursement strategies.
#1 Regional Sales performer nationally four (4) consecutive years, through return on investment (ROI), consultative, and strategic selling techniques, which led to promotion.
p. 2 Victor LaRosa
PRECISION DYNAMICS CORP. (PDC) 2002 - 2006
Global leader in patient safety through healthcare wristband identification systems, as well as identification solutions for the leisure and entertainment industry. Recruited by previous CEO to build new market using proprietary RFID SmartBands, and increase revenue tenfold (10X).
National Sales Manager, Advanced Marketing and Technology (AMAT)
Sold 1st enterprise wide RFID solution valued at over $1 Million at a hospitality venue; utilizing programmable wristbands at lodging guest rooms, lockers, arcade, POS locations, and Kiosk for secure online transactions.
Responsible for creating, selling, and implementing access control system utilizing RFID wristbands at famous annual celebrity Playboy Party at Super Bowl XXXIX, successfully keeping out uninvited guests.
Sold and implemented 1st cashless point of sale and Age ID Verification System using programmable RFID wristbands. Showcased at Super Bowls (XXXVIII-XXXIX), controlling underage drinking and increasing revenues.
Created and deployed the 1st RFID wristband safety system solution and showcased at the Kona Hawaii Ironman World Championship Triathlon, embedding Triathlete’s medical and personal information on wristbands.
ZYMED MEDICAL INSTRUMENTATION / Agilent Technologies (Now Philips Medical) 2000 - 2002
Global leader in high-end cardiac monitoring, through proprietary software obtained 12-lead EKG’s from 5 electrodes real time or retrospectively. Sold to Agilent Technologies (formerly HP then acquired by Philips).
National Sales Manager, Hospital Solutions Group
Championed design and development, and spearheaded sales of proprietary software medical devices, featuring 12-lead EKG’s from only 5 electrodes, either in real time or retrospectively.
Primarily responsible for $5M of key software solution sales, leading to software licensing of over $10 Million annually, and subsequent acquisition by Fortune 500 competitor.
Hired, trained, mentored, and managed an elite direct sales team, trained and managed a larger sales team from partner to leverage sales footprint, and also managed inside lead generation team.
Annual sales achievements always at least 150% of plan, and always more than everyone else’s.
Outperformed entire sales force within 1st four months of hire and earned “#1 Salesperson of The Year” award consecutive years and promoted to National Sales Manager.
EDUCATION
Master of Business Administration (MBA)
Thunderbird, School of Global Management
Bachelor of Arts (BA)
Political Science; Business
Alfred University
International Experience
Canada, Mexico, Europe, South America
Languages
Fluency in Spanish; Proficiency in Dutch
Professional Development
Thunderbird Team Winner Trading Simulation
Boardroom Presentation Finalist
Various Company Sales Training programs
Quarterly Accountability/Presentations to BOD
Eagle Scout, BSA
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