ANDREW ROTHFIELD

Address: **** ******* **. ****** *****, Texas 75022 Phone: 972-***-****

Email: acr09m@r.postjobfree.com Skype id: andrew.rothfield2

PRODUCT MARKETING MANAGER

PROFESSIONAL SUMMARY

Out of the box marketing professional with the proven ability to solve problems and meet challenges using traditional and

nontraditional methods. Expertise in creating and managing marketing initiatives that help drive pipeline and shorten

sales cycles. Traditional and digital marketing experience with hardware, software and sophisticated service offering;

including complete data center solutions, with a focus on strategic and prescriptive cloud computing solutions.

CAREER OVERVIEW WORK HISTORY WITH ACHIEVEMENTS

DELL COMPUTER, INC. PLANO, TX

Senior

Product

Marketing Manager Dell Cloud Services

2014 2015

Recognized as an innovative marketer, completed a complete overhaul of collateral and messaging

Developed a successful pilot program around the internet of things with three key partners

Relaunched Dell Cloud Dedicated (Dell private cloud service)

Defined messaging strategy for sales of Google Cloud Platform, Microsoft Azure, and Amazon Web Services

Developed highly successful video strategy; produced and directed live Livestream.com ( livestream.com/dell)

events to a global audience generating over 325 leads and $5M in revenue

CISCO SYSTEMS SAN JOSE, CA

Contract

Product

Marketing Manager Services Portfolio Group

2013

2014

Served as a contract employee focused upon program deliverables spanning client's portfolio of cloud, software,

SaaS, and service offers, and the Cisco Internet of Everything.

Critical input to the integrated portfolio message and produced key deliverables

Delivering global gotomarket strategies for key products and services

RACKSPACE SAN ANTONIO, TX

Senior Product Marketing Manager Enterprise Cloud Computing 2011 2012

Directed private cloud (single tenant) virtualization marketing, ($150M business)

Responsible for enterprise cloud computing messaging, strategy; new product gotomarket strategy;

sales training and product lifecycle management

Interacted with over 700 Rackspace customers to better understand requested functionality and organic

growth opportunities

Championed strategic projects from idealization to introduction and ongoing marketing efforts

ORACLE CORPORATION REDWOOD SHORES, CA

Marketing and Strategy Manager Oracle Embedded Business Unit North America 2009 2011

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MARY EVANS P AGE T WO

Increased sales to ISVs and OEMs of Oracle 11g and Oracle middleware by 36%

Repositioned the business unit by changing website messaging and content resulting in a 340% increase in

views, 500% page clicks and 400% increase in leads

Organized, and handled business unit messaging, customer reference program, and field marketing and Oracle

World activities

Trained and managed an eightperson business development telemarketing team in Bangalore, India

SUN MICROSYSTEMS, INC. MENLO PARK, CA

Senior Group Global Marketing Manager 2000 2009

Tiger Team Cloud Marketing Strategy Manager for Suns planned 1 st Cloud Computing Data Center in

Broomfield, CO, responsible for all marketing activities (collateral, sales enablement, messaging)

Responsible for Storage Portfolio Marketing for Network Storage Division ($2B) including development

and execution of overarching messaging, collateral and sales enablement

Developed and executed tape encryption launch strategy that resulted in doubling the projected backlog

on general availability date

Assisted with channel marketing effort including all aspects sales enablement

Executed and was responsible all content for both customer and internal events

Managed key roadshows and handled content and execution

Expertise in data center architecture, virtualization, and ROI tools

Product Manager Sun Disaster Recovery and Backup Software

Product Marketing Manager Sun Tape Libraries

EDUCATION

Master of Business AdministrationMarketing

The University of Wisconsin Madison, WI

Bachelor of Science Economics

State University of New York Oswego, NY

REFERENCES

Upon request

RECENT WORK PRODUCT

Solutions not CyclesWhy Dell for Cloud

Solutions, Not Cycles Dell Cloud Dedicated Services

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ANDREW ROTHFIELD

Address: 3400 Culwell St. Flower Mound, Texas 75022 Phone: 972-***-****

Email: acr09m@r.postjobfree.com Skype id: andrew.rothfield2

Dell Cloud Insight Series featuring Forrester Consulting

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