SUBIR NANDA

Email : acqzkc@r.postjobfree.com

Mobile : 993-***-****

Objective : To build upon and enhance my personal skills in a reputed organization that gives me the opportunity to evolve in a professional manner and would like to utilize my knowledge in achieving these goals.

PROFESSIONAL SNAPSHOT

Industry Experience: Proven track record of 20.6+ years experience in Sales & Marketing, Business Development, Franchise or Dealer Management, Promotional activities, Channel Management .

Sales and Marketing: Running the sales operations, promotional activities & accountable for increasing sales growth and driving sales initiatives in order to achieve business goals. Analysing latest marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning sales strategies.

Business Development: Formulating competent business strategies to market a wide range of products and ensure attainment of set sales & profit targets. Maintaining excellent professional relations with client/dealers to generate revenues for additional business. Organizing Exhibitions /meets during the Launching of new products etc.

Team Building : An excellent team leader and team member, able to inspire sales force to deliver extraordinary results in highly competitive markets. Patience & ability to take good decisions due to Optimistic attitude and always try to be positive even in unfavorable conditions. Believe in Hard Work & Team Spirit. Ability to motivate the team to achieve the desired objective.

Client Relationship Management: Outstanding communication, negotiation, convincing skills blended with superior interpersonal and team handling ability. Proper attending to after sales grievances of the customers for healthier long term business relationship .

CURRENT CONTOUR

Working with Varun Beverages Pvt. Ltd.(Franchise of PepsiCo India Holdings Pvt. Ltd.), is India's largest manufacturer of soft drink. It is one of R.K.J's Groups soft drink manufacturing plant & comprising of CAN, PET, CSD Glass and Juice Glass line.

Designation : Senior Customer Executive

Tenure : November 2006 to till date

Area Covering : Lakhimpur, Gola Gokrannath, Nighasan & Sisaiya

Headquarter : Lakhimpur

Occurrence :

From March 2015 to till date - Senior Customer Executive (on payroll of Varun Beverages Pvt. Ltd.)

Handling 4 Super Stockists & 2 Distributors at Lakhimpur, Gola Gokrannath, Nighasan & Sisaiya with 6 RSP & 6 PSR.

From August 2014 to February 2015 - Area Sales Incharge (on payroll of PepsiCo India Holdings Pvt. Ltd.)

Handled 3 Super Stockists & 1 Distributor at Lakhimpur, Gola Gokrannath & Nighasan with 6 RSP & 5 PSR.

From November 2006 to July 2014 - Customer Executive (on payroll of PepsiCo India Holdings Pvt. Ltd.)

From January 2012 to July 2014 – From Kanpur Headquarter handled 14 direct routes with 6 A PSRs & 8 Core PSR covering Central Kanpur.

From January 2008 to December 2011 – From Kanpur Headquarter handled some part of Kanpur (Panki, AwasVikas, Bhaunti, Chakarpur, and Sachendi), Rania, Akbarpur, Pukhrayan, Sikandara, Jhinjek, Bilhore, Chaubepur, Sadh, Patara and Ghatampur.

From November 2006 to December 2008 – From Orai Headquarter handled Jalaun, Konch, Madhogarh, Kuthond, Kalpi, Pukhrayan, Bhognipur, Sikandara, Hamirpur, Sumerpur, Maudaha and Chhani.

Key Accountabilities :

Responsible for handling 4 Super Stockist and 2 Distributors, manage the team of 6 PSRs and 6 RSPs and handle average business 2 crore monthly.

Identifying and networking with financially strong and reliable dealers/channel partners, resulting in deeper market penetration and reach.

Managing business development activities and accountable for the top-line profitability and increased sales growth.

Have a clear focus on channels like Modern trade, Institution and Traditional Channels like, Grocers, Convenience stores, Eateries, Cold Drink & Ice Cream Parlors, Bakeries, Educational, transport, entertainment etc., to build Distribution, Visibility and volumes.

Comparing the actual results with the desired results after the completion of the activity.

Maintaining MIS for enquiries generated so as to make systematic follow-up of the same.

Leading, training and monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets.

Responsible for planning & achieving monthly/ yearly targets for the assigned territory.

Ensure optimum utilization of the territory by building up customer base / retailer network.

Forecast sales volume keeping in mind the inventory in hand and transit.

NOTABLE ACCOMPLISHMENTS

Won 3rd Prize in COBO Vision Contest for Double Range Sold in UP Unit in 2014

Won Best SAMNA KPI for Unit in 2013

Part of winning BU Ring of Honor team in 2012

Part of winning BU Ring of Honor team in 2011

Successfully launched SAMNA & A segmentation in 2011 in Kanpur City.

Launched Hub & Spoke Model in Kanpur City in 2011

Part of winning PROH team in 2010

Won BU Ring of Honor for the year 2009

Cleared Development Centre and selected for Sales Academy, 2009.

EMPLOYMENT RECITAL

Worked with Pidilite Industries Ltd., is the largest adhesive manufacturer in India. It also has world wide presence in adhesives, art material, construction chemicals and other industrial chemicals with annual turnover more than Rs. 3500 crore.

Designation : Territory Sales Incharge

Tenure : October 2005 to November 2006

Area Covered : Kanpur, Jhansi, Orai, Lalitpur, Mauranipur, Unnao, Fatehpur and Bindki.

Headquarter : Kanpur

Key Accountabilities :

To manage the team of ISRs, promoters and business partners handling average business of 25 lakhs monthly.

Accountable for both primary secondary sales as well as institutional sales through dealer network, achieving month and quarter sales targets.

Analyzed latest marketing trends and tracking competitor's activities and providing valuable inputs for fine tuning sales & marketing strategies.

Built a network of reliable dealers promoting image of the company in the respective geography.

Managed sales and marketing operations thereby achieving increased sales/maximizing profit in assigned territory.

Implemented marketing plans for augmenting the business volume by enhancing brand visibility & recall.

Involved in the preparation & maintenance of MIS reports.

Ensure timely resolution of queries & grievances to maximize client satisfaction level.

Establish systematic distribution network throughout in the territory by rolling out open policy from the market.

NOTABLE ACCOMPLISHMENTS

Won Best Territory Sales In-Charge 2005-06 for the Product Fevigum.

Worked with Win Medicare Pvt. Ltd. (Revlon brand) is a major company of Rs.2000 cr group of Mr. Umesh Kumar Modi (U.K. Modi Group of Companies), with its head office based at New Delhi. It is having several joint ventures with different multinational companies all over the world.

Designation : Sales Officer

Tenure : January 2004 to October 2005

Headquarter : Agra

Area Covered : Agra, Aligarh, Mathura, Jhansi, Bareilly Shahjahanpur, Rudrapur, Haldwani, Almora

Key Accountabilities :

To manage the team of Beauty Advisors to increase the sales of the Company.

Evaluate performance & monitoring channel sales and marketing activities.

Assist in formulating business plan for development in the market in consultation management for organizational development.

Oversee the sales & marketing operations, thereby achieving increased sales growth.

Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.

Responsible for running promotional activities for influencers, exploring new markets through opening new dealers in unrepresented markets, generating sales through demand generation activities and launching new products in assigned territory.

Handled retailer queries for better turnaround time and customer satisfaction.

Ensure optimal resource utilization in all spheres of business with maximum output.

Worked with Aroras Box & Cartons Pvt. Ltd., is a growing company since 40 year with a packaging and manufacturing of Board Games, Puzzles & Crafts Series with brand Name ’Fun Stop’

Designation : Senior Marketing Executive

Tenure : April 2002 to January 2004

Headquarter : Kanpur

Area Covered : Lucknow, Allahabad, Varanasi, Bareilly, Shahjahanpur, Badaun,

Moradabad, Rampur, Meerut, Saharanpur, Muzaffarnagar, Dehradun,

Mussoorie, Haridwar, Roorkee, Bhopal, Indore and Nagpur.

Key Accountabilities :

Managed the Sales team with profitability by formulating product strategies, implementing planned tactics and assisting them in promoting & improving the overall profitability of the product line .

Responsible for New Launches, Planning and Implementation of various marketing & distribution plans in the Key Accounts.

Managed & negotiated with different multi level decision-making modern retail formats for Activations, Margins, Space, Promos and Visibilities.

Identified new customers/markets within the cluster for the business growth.

Implemented other field actions as required for achieving the territory sales.

Responsible for compiling market intelligence on potential business opportunities.

Worked with Win Medicare Pvt. Ltd. (Revlon brand) is a major company of Rs.2000 cr group of Mr. Umesh Kumar Modi (U.K. Modi Group of Companies), with its head office based at New Delhi. It is having several joint ventures with different multinational companies all over the world.

Designation : Merchandiser

Tenure : April 2001 to March 2002

Headquarter : Kanpur

Area Covered : Kanpur, Lucknow, Mainpuri

Key Accountabilities :

Successfully achieved gross & net recharge sales target by Execution of channel Sales programs, & Optimal Distribution network, market workings, improvement in people productivity and enhancement in sales capacity.

To monitor the availability and visibility on regular basis, by going thru the reports during the visits.

To take corrective actions on issues raised.

Built market intelligence and observing the strategies of the all players in the retail industry.

Observed the competition activities in the key account channel.

Provided constructive recommendations for countering competition activities.

To coordinate with various departments of the key account, to get desired level of availability and visibility of my range.

Worked with Sara Lee Bakery (India) Ltd., is one of the company of “Sara Lee” group dealing in biscuits with the brand name “Sara Lee” & “Nutrine” .

Designation : Interim Sales Representative

Tenure : September 2000 to March 2001

Headquarter : Kanpur

Area Covered : Kanpur, Farrukhabad, Kayamganj, Orai, Mainpuri and Raath.

Key Accountabilities :

Responsible for the overall target v/s achievement and budgetary plan and report with the statistics to the project head.

Dexterous in dealing and managing the distributors and stockist.

Conceptualize & implement effective trade promotions, retail strategy based on the evolving consumer & channel trends.

Identified new streams for revenue growth & developing plans to build consumer preference.

Analyzed feedback & monitoring competition, generating Secondary sales as an outcome.

Ensured prompt and regular reporting of data to the company on competitor activity & brand building.

Worked in a joint venture for a Company named ‘Ess Pee & Sons’, which was the business of Automobile Spare Parts for Heavy Commercial Vehicles.

Designation : Owner

Tenure : January 1995 to August 2000

Key Accountabilities :

Identify the most effective location for selling of products; and giving proper . evaluation in answering consumer's demands in the chosen commercial place.

Take the cost of various spare parts. Manage the control of supplies. Put an eye for . transportation of goods, in and out of the business Enterprises.

Generate the various document control reports as required.

Conducts inventory of stock materials for daily production.

Report mechanical failures and materials inconsistence to head.

SCHOLASTIC CREDENTIALS

PGDM (Marketing & Sales) from Institute of Productivity & Management, Kanpur in 1996.

Honors Diploma in Advanced Systems Management from Informatics Computer Systems, Kanpur in the year 1995.

BSc.(Biology) from Christ Church College, Kanpur in 1994 with 58.6%.

Intermediate passed from B.N.S.D. Inter College, Kanpur ( UP Board ) in 1991 with 60.4%.

High School passed from B.N.S.D. Inter College, Kanpur ( UP Board ) in 1989 with 64.7%.

IT FORTE

Good computer knowledge with software’s like MS-Office & Net Surfing.

PERSONAL DOSSIER

Father Name : Sri Suresh Kumar Nanda

Date of Birth : 18th November, 1974

Marital Status : Married

Nationality : Indian

Language Known : English,Hindi, Punjabi

Permanent Address : 645A/816F, Janki Vihar, Jankipuram, Near St. Antony’s Inter

College,Lucknow (U.P.)

DECLARATION

I certify that the information furnished above is factually correct to the best of my knowledge.

Place:

Date: (Subir Nanda)

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