Contemporary Merchandise Product Developer and Brand Manager

acqwhv@r.postjobfree.com *****.***.**** Marian Eijansantos

K E Y S T R E NG T H S

Proactive, versatile, innovative and detail-oriented individual with strengths in:

• Merchandise product development

• Strategic apparel production and sourcing

• Apparel textiles application

• Merchandise planning and purchasing

• Trend analysis and developing selling tools

• Brand management and experience creation

• Application of sustainable practices

• Conducting and interpreting market research

• Multi-tasking creatively and analytically

• Vendor negotiation and communication

• Client management and retention

• Leading, motivating and organizing teams

• Supervising store operations

• Adobe Illustrator and Photoshop

• Web PDM, ACS and JDA Merchandising System

• MS Office Suite (Word, Excel, Powerpoint)

• Mac and Windows OS

• Multilingual (English, Tagalog and basic Spanish) WO R K E X P E R I E NC E

LinearGroup Philippines Inc. (BCBG Max Azria/Herve Leger) Pasig City, Metro Manila, Philippines

Brand Manager (BCBG Max Azria/Herve Leger) August 2014 – June 2015

• Grew YTD sales by 15% based on same-store analysis and created a sales plan for a FY sales target growth of 30%

• Led the strategic planning process and creation of a business model aimed at developing the company’s three-year rollout that identifies sales targets, product assortments, brand marketing and store developments

• Monitored and analyzed business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition

• Coordinated the development of communication materials such as events, packaging, product knowledge training and in-store displays/visual merchandising

• Coordinated regular meetings and prepared regular reports outlining the brands’ monthly performance with a strategic action plan to meet the targets Rustan Commercial Corporation/Rustan’s Department Stores Makati City, Metro Manila, Philippines

Merchandise Assistant Manager – Young Adults’ Division November 2010 – July 2014 Associate Merchandise Manager – Oleg Cassini, Ladies’ Division October 2012 – July 2014

• Responsible for 30% growth in sales and 25% growth in margins for categories handled for FY2013

• Source and conduct brand analysis for potential marketable brands for Philippine market

• Plan, manage and achieve sales forecasts and OTBs for multiple categories

• Coordinate and ensure timely delivery schedules of product to meet sales targets, maintain and grow customer base

• Manage and market merchandise assortments through sales studies and effective visual merchandising

• Analyze trends in the industry, market research, competition tracking and product positioning to determine better placement for the division

• Interface and analyzes data (category/style, price/color/location selling) and deliver suggested merchandise through key pricing and category plans prior to delivery

• Improved monthly sales by a minimum of 10% through improved merchandise selection across three categories, as well increased gross profit margins with at least 25% growth

• Collaborates with a designer to develop marketable product suited for a specific demographic

• Work closely with production teams to create sellable merchandise with effective costs to achieve target margins with high turnover rate

• Conduct in-store trainings for merchandise information and improve customer service BCBG Max Azria Group

Los Angeles, CA, U.S.A.

Assistant Fabric Buyer – BCBGeneration June - December 2009

• Purchased textiles on a global scale while negotiating for lower costs and coordinating/ troubleshooting problems

• Improved the buying process by synchronizing information and continuous research for product development

• Ensure execution and adherence to processes, deadlines and calendar.

• Builds strong relationships with cross-functional business partners.

• Accountable for organizing workflow for the team and maintaining adherence to tasks, milestones and deadlines.

• Promoted Philippine fabrics within an international company, which increased awareness and patronization

Kamiseta/Shoppes Manila Inc.

Quezon City, Metro Manila, Philippines

District Manager June 2007 – January 2008

• Managed four free-standing stores and improved monthly sales by 30% through efficient stock- handling and effective customer service

• Organized and enhanced visual display of merchandise and store appearance to increase traffic

• Trained and supervised staffs of at least 35 people and improved overall customer service through retention

Kate Torralba Atelier

Makati City, Metro Manila, Philippines

Executive Assistant June 2006 – January 2007

• Significantly increased overall business efficiency and product quality control by at least 50%

• Established systems and managed the production, retail and internal processes of the business

• Handled and organized at least 50 individual and corporate accounts I N T E R N S H I P E X P E R I E NC E

Jin Wang, Bridal Atelier

San Francisco, CA, U.S.A.

Design Intern July – September 2008

• Assisted and maintained efficient systems for administrative tasks and client management

• Enhanced knowledge about fabrics, trims and garment construction in the luxury market Winston Retail Solutions

San Francisco, CA, U.S.A.

Accounts Executive Intern July – September 2008

• Provided valuable research and input regarding consumer behavior of purchasing patterns and trends

• Prepared and collated merchandising reports for multiple accounts for further analysis and presentation

E D U CA T I ON

FIDM/The Fashion Institute of Design & Merchandising January – December 2008 San Francisco, CA, U.S.A.

Associate of Arts Degree: Professional Designation, Major in Merchandise Product Development Magna Cum Laude

Ateneo de Manila University June 2002 – March 2006 Quezon City, Metro Manila, Philippines

Bachelor of Arts, Major in Interdisciplinary Studies, GPA 3.40 R E F E R E N C E S A N D P O R T F O L I O A R E AV A I L A B L E U P O N R E Q U E S T

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