Marketing Sales
Resume:
PAUL STEINBRENNER
SAN MARCOS, CA 92078
acqwbf@r.postjobfree.com
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SUMMARY OF QUALIFICATIONS
Accomplished Long and Short Form Media Buyer with extensive knowledge of the advertising and marketing industry
Experience with spot TV and digital buying in both US & Canada
Extremely passionate with a deep understanding of the client’s business, brand and marketing objectives in Television, Digital Media, and Social Media
Strong communication and comprehension skills with effective negotiation capabilities
Great reach to different media representatives along with superior station relationships in both US & Canada
In-depth familiarity with the deal structure of paid programming, DR & media contract negotiations
Excellent interpersonal skills; adapting to diverse personalities and situations; highly motivated and results-oriented.
Positive approach towards the business, proven through past work practices, exudes professionalism with a high level of empathy
Expertise in multitasking using computer tools and the internet
Able to work independently with little direction and supervision, timely completion of projects, multitask time for unplanned assignments, adapting to changing priorities
WORK EXPERIENCE
CAMPAIGN HOUSE/CREATIVE BUBE TUBE, Carlsbad, CA
Dec.
2013 –
07/2015
Director of Media
Meet with new business prospects to determine marketing and communication needs, as well as serve as initial point of contact for any new business, TV, Video, Advertising, Digital and Social Media
Maintain professional day to day relationships with active clients and potential new clients
Manage the planning and implementation of a wide variety of client campaigns and media types
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Develop strategic media plans to implement television, online display ads, and pre-roll video
Involved with all aspects of Business Development
Work directly under the CEO, manage campaigns, personnel, and day to day operations
VENTURE MEDIA, Carlsbad, CA
2011-
12/2013
Senior Long Form Media Buyer
Planned media buying strategies directly with the CEO
Responsible for all Long Form buying and the managing of the media
Worked remotely which further enhanced communication and self-motivating habits
Effectively and logistically interfacing with several remote offices to achieve a seamless business
Havas EDGE/EURO RSCG, Carlsbad, CA
Senior Long Form Media Buyer
1997-
11/2011
Worked simultaneously on a number of client projects, purchased media for the projects at the best possible price
Conducted market research to know the suitable time for advertising a particular product and informing the production team of what works best
Understanding the target customers for a particular product and applying the most suitable strategy to reach masses of the target customers
Planned media buying strategies and discussed with higher management officials
Building business relationships with the new media representatives and maintaining the existing relationships
Purchased time on over 500 channels/stations, placing nearly 1 million half hours on the air, often exceeding 2500 airings a week in Canada, U.S. and Puerto Rico
Profoundly instrumental in developing EURO into one of the present industry leaders, expanding billing from $100,000’s to over 5 million dollars per week
Being the longest tenured employee at EURO I helped increase them from eight employees to over 80
Media analysis and optimization of various types and sizes of campaigns, overseeing, training and guidance of Jr. buyers and assistants
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Monitored media results, communicating consistently with all the Account Executives determining the appropriate media buying strategy based on the results
COHIG & ASSOCIATES, La Jolla, CA 1990 - 1997
Licensed Stockbroker
Series 4, 7 and 24
Managed clients’ finances
Buying and trading stocks and mutual funds
EDUCATION
Foundation Diploma in Digital Marketing (Shaw Academy) Interactive Advertising and Digital Media (The Laredo Group) Interactive Media Planning & Buying (The Laredo Group) Google AdWords Course (Google)
05-2015
09-2013
09-2013
09-2013
B.A. in Mathematics, University of California, San Diego 1988
REFERENCES
Available Upon Request
Contact this candidate