Associate Product Manager Marketing
Resume:
Vernon NJ *****
acqwax@r.postjobfree.com
Kathleen Austin www.LinkedIn.com/KathieAustin
www.RectrixScripts.WordPress.com
Objective
Accomplished and ambitious pharmaceutical associate product manager seeks to use profit focused entrepreneurial approach to build pharmaceutical brand awareness and revenue.
Career PROGRESSION
2010 – Present OWNER AND MANAGER, Kathie Austin Photography, LLC
Facilitated the creation and powerful launch of an energized portrait, wedding, commercial and fine art photography business with a drive for profit and creative excellence. www.KathieAustinPhotography.com (KAP)
Tripled business sales within five years with a distinctively passionate, enthusiastic photographic perspective and accomplished business, marketing, and advertising expertise.
Specialized in unique, eclectic visual storytelling which produced fresh and captivating images for hundreds of discerning clients that successfully diversified KAP from its competitors. KAP’s images can be found in books, magazines and commercial advertisements.
Self-created and administered five business websites and acquired in-depth knowledge of webmarketing including WordPress, SEO, Google Analytics and AdWords. Successfully attained comprehensive social media promotional skills which extended KAP’s target audience reach beyond 8,000 followers throughout Facebook, LinkedIn, Twitter, InstaGram, Pinterest and Tumbler.
Managed advertising campaigns, seasonal promotions, proposal and contract administration, subcontractors, financial records, office management, professional business-to-business networking with streamlined time management skills and demonstrated effectiveness.
Conceptualized, photographed and published 2,500 inspirational charitable breast cancer survivor photography 2016 calendars and developed a grass roots and national marketing campaign to promote local and national distribution and sales. www.SeasonsofHopeCalendar.com
Invented a modern, imaginative school portrait and sports league photography business with a new approach to school and sports photography through stylized images. Thousands of children have been photographed through public and private schools, sports leagues, preschools and daycare centers. www.Leap-Frog-Photography.com
2000 – 2002 MARKETING COMMUNICATIONS MANAGER, Knoll Pharmaceuticals
Developed and implemented brand marketing tactics for physician detailing materials, physician education, consumer/physician print advertising, direct mail, market research, conventions, trade shows and symposia.
Accountable for managing all communications between the analgesic brand and its two advertising agencies and outside vendors. Directed and coordinated over 50 simultaneous marketing projects. Tracked project messaging, strategy, financial objectives and timelines including copy, creative design, production and distribution.
Oversaw promotional marketing budget of $14M for the analgesic brand and remained under budgetary objectives and requirements every year.
Presented marketing plans and updates at quarterly national sales meetings attended by 300 sales representatives and regional managers to train, motivate and educate sales representatives.
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Kathleen Austin Page 2
Coordinated, supervised and utilized market research studies to determine the best way to cultivate the creative strategy of various brand projects through targeted product messaging, positioning and promotional materials.
Established a comprehensive understanding of more than eight multi-functional corporate departments essential for the proficient execution of marketing programs including manufacturing, marketing, regulatory, medical, legal, production, sales, operations, communications, as well developed a strong knowledge base and relationship with all off-site service providers.
1999 – 2000 ADVERTISING ACCOUNT EXECUTIVE, Knoll Pharmaceuticals
Collaborated with marketing managers, advertising agencies, and outside vendors to execute marketing communications programs for assigned brand accounts with combined annual sales of $250M.
Lead the synchronization of internal support teams, outside agencies and vendors to monitor and manage as many as 30 simultaneous promotional projects from conceptual phase through production and distribution to ensure timely delivery and adherence to budgeted goals.
Supervised compliance panel submissions, reviews and revisions of promotional materials on assigned products, complied with FDA advertising regulations.
1996 – 1999 MARKETING ANALYST, Knoll Pharmaceuticals
Assisted 12 marketing managers and their staffs to record, track and monitor promotional spending.
Conceived and implemented an exclusive streamlined system that centralized tracking across 12 marketing teams for forecasting, budgeting and monitoring promotional spending totaling $100M. Personally awarded a $5k bonus for the system’s success which was executed corporate wide as a SOP.
Participated in two year marketing expense evaluation program of internal and external resources to increase efficiencies and reduce promotional vendor spending which reduced costs by more than $5M.
Generated and controlled a contract administration system for as many as 50 corporate vendors.
1990 – 1996 DIRECTOR OF ADMINISTRATION, CPR Medical Marketing
Constructed proprietary innovative expense, revenue and employee time tracking system to analyze profitability by client and by project which facilitated corporate restructuring and reduced costs by 8%.
Designed unique administrative, financial, and marketing systems to achieve company goal of doubling revenue by the year 1999.
Prepared project estimates, client contracts, controlled project costs, and maintained budgets to an average of 94% of estimated costs.
Increased recovery on accounts receivable from 49 days to 38 days.
Investigated and negotiated new health benefits package which increased benefits to employees and reduced costs by 17%.
Studies Montclair State University, Bachelor of Business Administration in Management; Marketing Concentration
Giving
Back
Currently hold a seat on the Board of Directors, Warwick Valley (New York) Chamber of Commerce.
Executive Committee Member for the 2015 Community Business Showcase which generated $25k in revenue and brought in 15 new business members.
Co-Host on chamber radio show on WTBQ, the number one radio show in Orange County and Northern NJ with 4-5k listeners per hour.
Raised charitable donations totaling $2,500 through various photo shoot fund raising programs developed by KAP at private and public school districts, sports leagues and churches.
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