Executive Director, Asst. Administrator, Director of Marketing, Sales

Ms. Debra Crayton

***** ***** *********, *******, ******** 60643

773-***-**** acqw8w@r.postjobfree.com

SUMMARY

Successful, goal-oriented, caring professional who is able to direct, and manage the day-to-day operations of any company or organization. Focus on teamwork and sustaining financial and market growth. Unique ability to "champion" customer service/teamwork, increase census, present value added information to companies, community organizations, and develop business. I strive to do better, make a difference, effective decisions, communicate effectively, listen carefully, seek feedback, drive actions, build great relationships, increase ROI, and being fair, firm and consistent.. ESSENTIAL DUTIES/RESPONSIBILITIES

Dir. Of Business Development THERAPY PROVIDERS HOME HEALTH (CHICAGO, IL) 06/2012-

• Develop and build good strong solid relationships with physicians and health care organizations

• Highly disciplined, independent, entrepreneurial, confident, well organized, self-starter

• Manage day-to-day operations of Marketing/Sales for Chicago, Morris, & Coal City, Illinois

• Coordinate presentations with medical/non-medical organizations and community organizations

• Plan/Coordinate activities and events for the senior population

• Develop, manage, and ownership of business relationships and referral database

• Generate Referrals from hospitals, nursing homes, service coordinators, community organizations

• Develop programs and services to enhance company

• Detail oriented with creativity

• Mission Driven

• Highly motivated, results driven with a strong sense of eagerness, urgency, and desire to succeed

• Strong presentation, verbal, interpersonal, customer service, and written communication skills

• Ability to critically think and make good sound decisions quickly and accurately

• Ability to multi-task and communicate with higher level management

• Team collaborative, dependable, reliable with a strong work ethic

• Promote image of company in a positive, professional manner.

• Proven success of growing a community!

Marketing/Sales Director CHURCHVIEW SUPPORTIVE LIVING (Chicago, IL) 10/2010-05/2012

• Manage day-to-day operations of the Sales/Marketing Department

• Supervise Staff, conduct tours and interviews

• Oversees planning and implementation of strategic community relations plans

• Manage response to all inquiries maintaining appropriate level of follow-up contact

• Manage files, data information systems, advertising and special events to promote community

• Manage/Oversee entire move-in process

• Build strong relationships with hospitals, nursing homes, community, and religious organizations

• Proven success of developing relationships, increasing census, and generating a wait list.

• Highly motivated, results driven with a strong sense of eagerness, urgency, and desire to succeed

• Highly disciplined, independent, entrepreneurial, confident, well organized, self-starter

• Ability to prioritize, organize, and maintain flexibility in response to constantly changing demands

• Ability to critically think and make decisions quickly and accurately

• Ability to multitask and communicate with higher level management

• Highly motivated, results driven with a strong sense of eagerness, urgency, and desire to succeed

• Strong work ethic

• Strong verbal, interpersonal, customer service, organizational, and written communication skills

• Ownership of Sales/Marketing with ability to close the sale process

-2- Debra Crayton Resume

Director of Marketing/ SOUTHPOINT NURSING & REHAB CTR (CHICAGO, IL) 07/2009-10/2010 Admissions

• Plan, organize, coordinate, evaluate and direct the overall operation of the Admissions/Marketing Department

• Play a key-role in developing/maintaining census, relationships with social workers,/ discharge planners, senior buildings, home health agencies, doctors, and community organizations

• Proven success of increasing census and generating paid bedhold

• Work closely with Administrator, Director of Nursing, staff, residents' and families

• Ability to prioritize, organize, and maintain flexibility in response to changes

• Excellent presentation, verbal, written, customer service, and interpersonal skills

• Positive, supportive attitude with drive, eagerness, enthusiasm, motivation, and urgency to succeed

• Genuine interest and knowledge in healthcare with drive to support the mission and objectives

• Strong knowledge of healthcare and drive for overall mission and objectives

• Ability to multi task and communicate with higher level management

• Ability to critically think and make good sound decisions quickly and accurately

• Person in command to resolve complaints, concerns, problems, conduct tours, and ensure great customer service

• Strong work ethic

Executive Director JACKSON PARK SUPPORTIVE LIVING (Chicago, IL) 03/2007-06/2009

• Responsible for the day-to-day operations of leadership, management, success of a 136 Unit IL/AL community for seniors 65 years old or better

• Hire, supervise, discipline, and train a high quality team

• Ability to interact and communicate positively and effectively with multiple departments

• Ability to use good judgment and utilize independent decision making skills effectively

• Problem solve, resolve issues, and facilitate department efficiency and productivity

• Effective Leadership skills and the ability to work independently

• Manage budget, cash flow, accountability, minimize negative budget variances and deficits

• Oversees residents care, staffing, customer service, and regulatory obligations

• Handle multiple priorities, projects, solve complex operational and people problems

• Ensure that all residents are completely satisfied with the services and environment we provide

• Responsible for effectively leading staff, residents, families, and improve overall well being

• Ensures that building, grounds, and property are maintained at the highest level of excellence

• Superior positive, supportive, enthusiastic, motivating, caring, driven attitude

• Excellent presentation, verbal, organizational, interpersonal, customer service, written, and communication skills

• Create a positive, happy atmosphere in the community for residents, family members, visitors, and staff

• Ownership of Sales/Marketing. Proven success of growing a community!

• Strong work ethic

VP of Marketing FIVE STAR HOME HEALTH (Skokie, IL) 05/2006-02/2007

• Manage day-today operation of the Marketing Department

• Manage, hire, train, and motivate marketing staff of 40 employees'

• Establish strategic marketing plans to recruit new customers

• Effectively manage marketing budget and cash flow

• Effective Leadership skills and the ability to work independently

• Analyze marketing statistics to determine business growth potential

• Develop, and maintain good business relationships

• Responsible for the production of all marketing for Home Health Services and Durable Medical Equipment

• Ability to multi task and communicate with higher level management

• Ability to critically think and make good sound decisions quickly and accurately

• Knowledge in healthcare and a desire to support the overall mission and objectives

• Strong work ethic

-3- Debra Crayton Resume

Asst. Administrator/ SACRED HEART HOSPITAL (Chicago, IL) 12/2001-05/2006 Director of Marketing

• Assist Administrator with day-to-day operations of three medical clinics for senior citizens

• Effective Leadership skills with the ability to work independently

• Ability to multi task and communicate with higher level management

• Knowledge of healthcare with drive for the overall mission and objectives

• Primary focus on Marketing, and increasing enrollment of new patients

• Supervise/Train Marketing Team of five (5) people

• Market clinics/services in an impressionable manner to senior citizens, service coordinators, discharge planners, doctors, community leaders, social workers, senior organizations

• Establish/maintain a positive productive working relationship with staff, seniors’, family members, nursing homes’, physicians’

• Opened two on-sight clinics in senior buildings on the West/Southside of Chicago Asst. Administrator/ SOUTHVIEW MANOR (Chicago, IL) 01/1995-12/2001 Marketing Director

• Responsible for the Admissions/Marketing of a 200 bed Intermediate/Skilled Nursing Home

• Directly supervise office staff, dietary, and activity departments

• Effective Leadership skills and the ability to work independently

• Knowledge of healthcare with drive for the overall mission and objective

• Ability to critically think and make good sound decisions quickly and accurately

• Ability to multi task

• Increase census and develop business

• Monitor discharges and bed-hold

• Give tours, admit patients', assign doctor, assign room

• Complete admissions packet, including IDPA/MEDICARE applications

• Build and maintain positive relationships with doctors, hospitals, discharge planners, social workers, community leaders, community organizations, family members, and staff

• Recruit doctors, nurses, psychiatrist, therapist, staff

• Work closely with the administrator, nursing, social services, housekeeping departments

• Proven success in increasing census to full bed hold capacity Asst. Administrator/ ALDEN WENTWORTH (Chicago, IL) 01/1991-12/1994 Admissions Director

• Assist Administrator with day-to-day operations of a 300 Skilled/Intermediate Bed facility

• Oversee and completely responsible for the overall clinical and financial aspects of the Facility

Effective Leadership skills and the ability to work independently

Ability to critically think and make good sound decisions quickly, and accurately

• Direct supervision of all department heads

• Motivate staff, build staff morale, and develop an excellent group of team players displaying a

"Disney Attitude"

• Play a key role in developing/maintaining the overall budget

• Maintain census and develop community relationships

• Audit contracts, charting, patient accounts, and monitor discharges

• Recruit staff, and physicians'

• Responsible for the facility being in complete compliance with all IDPH and Federal regulations by helping prepare for State Survey and writing a Plan of Correction if needed. Proven success increasing census to full bed hold capacity

-4- Debra Crayton Resume

Executive Director CYSTIC FIBROSIS (Chicago, IL) 06/1989-12/1990

• Assist President of Special Events/Fundraising

• Schedule meetings, appointments, conferences, and conventions

• Plan special events, and elaborate fundraisers

• Maintain calendar, expense reports, mailing list

• Handle travel arrangements, and prepare itinerary

• Monitor ticket sales, promotions, raffles, silent auctions, gifts, raffles, contributions donations ACCOMPLISHMENTS:

Established and maintained a consistent corporate image throughout each company, gained/maintained relationships in the community that generated new patients, increased census, and ROI. Provided excellent training, verbal/written communication, problem solving, and leadership among staff at each company that built great respect, communication, morale, relationships and DREAM TEAMS! PROFICIENCY

Administration, Management, Leadership, Marketing, Micro Soft Word, Excel, PowerPoint, Publisher, Counseling, Problem Solving, Verbal/Written/Communication/ Organization Skills, Productivity, Positivity Results Driven, Work Hard, Have Fun, Being Successful EDUCATION

AABA, BBA, MBA

CERTIFICATIONS

Administrator/Executive Director

AALC (Affordable Assisted Living Coalition)

Mental Health First Aid USA

Linden Oaks (11/03/2014-11/03/2017)

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