Broadcast media/Ad Operations
Resume:
MARILYN CARREON
Egg Harbor City, NJ 08215
908-***-**** Cell
**************@*******.***
WORK EXPERIENCE:
Univision Vineland, NJ
Copy Manager August 2014 to April 2015
Managed the copy team responsible for the 42 local Univision stations across the country.
Helped in the transition from all local markets to one centralized traffic hub
Worked with the log teams, sales, master control and promotion departments to streamline varied practices across all markets/stations to ensure all spots run correctly.
Researched and reconciled all discrepancies that affected the copy team.
BBC America New York, NY
Freelance Trafficker April 2013 to August 2013
Maintained and validated daily logs, as well as adjusted break formats, in order to facilitate in the optimization of all units.
Input copy as well as validated other members’ copy on a daily basis to ensure correct implementation of traffic instructions.
WebMD New York, NY
Manager of Media Delivery and Performance January 2008 to January 2013
Managed the Media Delivery Operations department to ensure all monthly pacing/billing reports for digital media were sent accurately and quickly, allowing for any adjustments to be made in a timely manner and not impact revenue.
Worked closely with departments such as Ad Operations, Inventory, Sales, Finance and Media Operations to streamline campaign maintenance to achieve 100% delivery.
Facilitated in the creation, design, testing and implementation of a new media tracking system (Billing Tracker). Continued to assist in the maintaining and upgrading of the system.
Worked on an integrated system that would merge the sales, traffic and delivery team’s data from salesforce media plan input through pacing/billing reporting.
Maintained a database of all digital media campaigns (active, pending and completed).
Helped research and reconcile digital media billing discrepancies.
Hired and helped train new analysts.
Cablevision-Rainbow Media New York, NY
Traffic Director-amc/We April 2003 to January 2008
Oversaw all aspects of the Traffic department for both amc and We networks.
Researched and reconciled all discrepancies that affected amc/We traffic.
Worked closely with the Pricing and Planning department to ensure all units aired.
Liaison between all internal and external departments and the traffic staff.
Facilitated in the configuration, testing and implementation phases as well as assisted in the initial training and in the later monthly/yearly upgade trainings of the Gabriel system for the networks.
Created and streamlined the digital advertising process for the digital sales team.
Maintained traffic and billing for the digital advertisers for amc, We, fuse, sportskool and lifeskool.
Hired and assisted in the training of a new traffic manager, supervisor and new coordinators.
Traffic Director-fuse (formerly muchmusic usa) March 2003 to April 2003
Oversaw all aspects of the Traffic department for muchmusic usa, including the change over from muchmusic usa to fuse tv.
Created the program grids, episodes, programs and break formats for the Gabriel system.
Liaison between all internal and external departments and the traffic staff.
Traffic Manager- fuse (formerly muchmusic usa) September 2001 to March 2003
Oversaw all aspects of the Traffic department for muchmusic usa.
Liaison between the Sales, Programming and Operations departments and the traffic staff.
Created the program grids, episodes, programs and break formats in the Gabriel system.
Became part of the company’s testing team for selecting the Gabriel system as the primary traffic/sales/programming vendor and helped in the testing, customizing and implementation of Gabriel to fit the company’s needs and requirements.
Hired and trained a completely new staff.
USA Networks New York, NY
Commercial Operations Manager May 2000 to September 2001
Oversaw all aspects of the Commercial Operations department for USA Network, Sci-Fi Channel, TRIO and NWI Network.
Liaison between the Sales department and the Commercial Operations staff.
Approved deal changes when logs were in “working”.
Reconciled all discrepancies that affected the department.
Hired and trained new employees.
Continuity Assistant March 1999 to May 2000
Acted as Traffic Manager while company searched for and hired a new manager.
Inputted traffic instructions, applied and validated daily logs, pulled missing reports and created manuals.
Liaison between Sales and Agency Traffic departments.
Assisted in the facilitation and implementation of Gabriel for USA Network, Sci-Fi Channel, TRIO and NWI Network.
Trained new employees.
Quantum Media International, Inc. New York, NY
Account Coordinator May 1998 to February 1999
Assisted in the design and customization of media plans based upon the client’s (Toys R Us) needs.
Responsible for creating and/or maintaining buying schedules, traffic instructions, purchase orders, campaign budgets, talent fees, gift certificates and other reports.
Rapp Collins Worldwide New York, NY
Media Assistant October 1996 to May 1998
Generated and distributed weekly television reports to buyers and media director.
Data compilation of leads for various advertising media.
Data entry of advertising information to match accounts payable/receivable invoices.
EDUCATION: Rutgers University, New Brunswick, NJ
Bachelor of Arts in English, Minor in Theatre Arts, May 1996
SKILLS: Computer Knowledge: MS Office Suite, MS-Windows XP, OSI, Gabriel, Broadway, Paradigm, Filezilla, Filemaker, Atlas, DART (for publishers & DE), Pointroll, EyeBlaster/Mediamind, Eyewonder, Mediaplex, Facilitate, Zedo, Billing Tracker, Adjuster, Turn, MediaPulse (internal), GroupWise.
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