Sales Manager

Ada Gabriela Leyva Gutiérrez

Email: ***.*.*****@*****.***

Home phone: 511- 653-6577

Mobile phone: 51-993*-*****

https://www.linkedin.com/in/adaleyva

MBA, Business Administration with graduate degrees in Marketing and Business, regional arrival. Senior professional with extensive experience in management led different manager and director positions being responsible for the operation; management, marketing, sales, achieving growth, making profitable the operation, optimizing processes and creating value. Orientation to the customer experience, develops strategies aligned to the brand and its positioning, ensuring the objectives, goals and delivery of results. Hotel experience. Skills; Leader, strategic thinking, passion for the brand that represents, business vision, analytical, results-oriented with customer focus. Direct arrival to stakeholders, C-level positions and decision making. High capacity of negotiation, persuasion and influence. Excellent communication skills. Organized, high-capacity of planning. Determined forward. Innovative and creative. Values the quality and high commitment. Looking for a local position.

EXPERIENCIA PROFESIONAL

RIES & RIES Consulting Partner CEO Sudamérica 2013 a la fecha

Branding Trasnacional Firm

IPMEDIA General Manager 2008 - 2013

Digital Media Company

IPMEDIA Marketing & Business Director 2000 - 2007

Digital Media Company

DELFINES HOTEL Y CASINO Marketing and Sales Manager 1999 - 2000

Five stars Hotel and Casino

DIFESA Marketing Manager 1997 - 1998

Distribution

SHELL PERÚ S.A Chief of Zone Commercial 1994 - 1997

Energy Oil-Gas Transnational Company

MOLINERA DEL PACÍFICO S.A Head of Marketing 1993 - 1994 Brands Company

She is the leader, the head in South America (region of Argentina, Brazil, Bolivia, Colombia, Chile, Ecuador, Uruguay, Paraguay, Peru and Venezuela) of the services of Ries & Ries consulting firm Global Branding.

She led with success areas of Marketing, Sales and Operations. Its challenges and professional achievements were in various sectors; in mass consumption, she positioned brands as Compass, Costeño, in energy- retail lead the sales and operations of thirty Shell service stations, in hospitality innovated in marketing, sales, PR and re-launched of the new image of Hotel Los Delfines, in interactive media has developed more than fifty digital media projects and in consulting she has consolidated great experience multi sector and vertical . Also she has developed twelve Marketing courses and was the professor of more than twenty courses at Post graduate Schools.

Services-Hospitality, Manager of Marketing and Sales she developed and re-launched the new corporate image of the Hotel Los Delfines, innovated in marketing, PR management and achieved the objectives of corporate sales, she developed various programs and loyalty-CRM strategies. Achievements; sales results projected in rooms / room nights, events and services.

In Energy, Oil & Gas at Shell as Head of Zone, in the commercial area of the Department of Retail, she was in charge of the administration of thirty Shell stations covering the management of Operations, Marketing, Administration, Training, Logistics, Security and Commercial, which included the achievement of sales objectives. Coordinated with the technical teams Planning and Engineering, project portfolio management and was responsible for the signing of contracts in its portfolio, monitoring and development of construction projects for service stations, the commercial strategy, the product development, company proposals as Formula Shell, SELECT, FASA. Achievements; got the expected results, she closed more than twenty affiliation agreements with dealers, developed twenty service stations projects, exceeding the objectives; closing of contracts (affiliation, rental, sale of stations) and sales results by line; lubricants, mini markets, washing facilities and fuel of the thirty service stations.

In Interactive Digital Media - IT as CEO led the company managed the resources and organization develops CSR programs, brand development and marketing led projects and digital communication. Achievements; exceeded the goals, developing more than fifty digital marketing projects, launched the new web www.ipmediaco.com and IPMedia pro Eco-environment program, she managed the alliances and representations provided.

In Consumer Products, in marketing she managed the branding of various brands like; Compass and Miramar canned foods, Costeño rice, Volcan tea, Paracas tissue, among others, leading market research, product packaging, product launches, campaigns, working with research agencies, advertising agencies, media and distribution channels. Achievements; got the expected results and achieved the objectives of re-launches, line development, products, campaigns and brand positioning.

In Consulting, Ries & Ries as CEO South America, enters the market, leads the region in charge of the South American operation and develops projects of marketing and branding consultancy in various categories. Achievements; development and launching of the website of the South American region, and enter to new markets, was named International Consulting Partner exclusively in the region.

ESTUDIOS

2008: UNIVERSITÉ DU QUÉBEC Á MONTREAL : MBA

2001: UNIVERSITY OF CALIFORNIA, BERKELEY, USA. : Diploma: E-Marketing, E-Systems- IT

1998 : USIL : MBA

1991 : ESAN : PADE de Marketing: Specialization

1988: UNIVERSIDAD DE LIMA : Business Administration

REFERENCES Y LINKS

References attached and links: LinkedIn Full Profile: https://www.linkedin.com/in/adaleyva

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