Management Manager
Resume:
Timothy
Yew
Kai
Foong,
+**
Curriculum Vitae:
Name: Timothy Yew Kai Foong
Passport: E2573623L
Mobile: ((86-138-**-**-****
Email / Skype: acqtb7@r.postjobfree.com
Nationality: Singaporean
DOB: June 25th, 1968
Executive Profile:
Timothy has an aptitude for the BUSINESS OF TECHNOLOGY: Timothy has Asia-Pacific product and marketing lead roles from his career with Digital Equipment, 3com, Intel, and SESAMi. Timothy has also a good grounding in technology, having started security software start-up Latticekey Solutions during the dot.com days. His involvement in targets-driven responsibilities in the competitive IT industry has today allowed him to deliver deep insights and recommend cutting-edge strategies for clients that have direct co-relation back into tangible performance-driven results that impact bottom lines.
His understanding of the digital economy have allowed him to apply deep insights that have revolutionized eCommerce and CRM projects from strategy and planning, through project team management, KPI execution, business development and product lifecycle management
Timothy possesses CREATIVITY and COMMUNICATION skillsets: Timothy is also a seasoned copywriter in the earlier part of his career, having been in regional copy-based / think tank roles in Shandwick PR, and started a pioneering creative PR agency called SparkTech, which was later sold to Upstream Communications. Due to this exposure, he has the cool head of a PR practitioner, coupled with the creative exuberance of a creative director. Hence, he is much sought- after for his PR / digital / creative counsel and unique execution formulas. Timothy specializes in integrated, multi-platform marketing and e-commerce, employing both traditional with a digital-centric and multi-medium strategies to help the agency’s clients build brand equity and market share in the industries each client plays in. He has catapulted campaigns that have led his clients to mainstream notoriety, generating positive, high-impact publicity in blogs and business publications, as well as spawned word-of-mouth / viral / social activations and innovations that that earned accolades from all clients and industry players alike. Timothy
Yew
Kai
Foong,
+86
1-381-***-**** He has a solid understanding of the multiple facets of an International Integrated Creative Agency, and ensures the work that comes forth from the studio and development teams turns heads, moves hearts, and changes lives. Timothy knows MARKETING, and more specifically eCommerce and Digital: Client-side roles are also something Timothy excels in, and it is apparent as Timothy works well with clients in an agency role simply because he was himself working in client-side functions, and knows the challenges and requirements a client faces in each project. For those who had a chance to work with him thus far, Timothy has delivered a client experience that has seen anything from 9-year client relationships, expanded local-to-regional retainer roles for his independent creative shop, to creative collaborations with agency partners to enhance the business model and delivery value- add to their direct clients.
He has an outstanding track record of business, public relations, and marketing achievement - being intimately involved in planning, counseling, as well as campaign executions in launching numerous products over the span of his career and developing innovative, award-winning marketing campaigns for companies in the foodservice, technology, enterprise software, telecommunications, and non-profit industries. Among his roster of present and past clients include international brands like Asus, Nestle, Unilever, Nissan, Ascendas (JTC), Sanofi-Aventis, Nokia, Denis Freres, and Heinz to name but a few.
Timothy knows People / Team Management, Stakeholder and Organization Management
Timothy has built a range of whole business competencies from scratch - ranging from new business divisions within a network / established core business; to new departments managing multi-teams and scaling those those teams across the region. A revenue and operations man at heart, Timothy is an analytics-driven individual who appreciates the business-side aspects of a profit-driven business. A team player and a team builder / manager, he pays attention to the oft-neglected people nature of business, and has an aptitude for people management, and working with individuals and teams to achieve their goals.
As a resourcing and talent deployment person, Timothy is able to demonstrate strategic awareness as well as tactical hands-on guidance to the teams working with him.
Timothy
Yew
Kai
Foong,
+86
1-381-***-**** Career Chronology
December 2014 – Present
frog
Associate Director, Program Management
Achievements:
• Was able to demonstrate impact in the following: o Project Lifecycle Management – enforced procedures and processes with an Agile-centric approach that allowed for effective scope management, risk and escalation management, and program design structure that is set up for success
o Leadership through - Thought leadership and critical thinking, client relationship management, team and people empowerment o Business development support with the optimal resourcing models to deliver maximum impact
Responsibilities:
• Oversees and leads programs and project management from business development and pursuits; through proposal submissions and RFPs; contract negotiations and SoW definitions; success alignment; measurements and course corrections.
• Strategic client management including scope and budget discussions, change order and process discussions, and success measures discussions with senior stakeholders and working teams alike.
• Leads, provides project counsel and oversight, as well as issues management and resolution with a team of program managers. Works with the global resourcing network to manage
• Currently working on design projects for Chery (Automotive); as well as AIA
(Insurance).
• Involved in business development from a RFP scoping / pursuit team staffing and casting / budget calculation and fee structuring, as well as process modeling and contract negotiations.
April 2014 – December 2014
Happy Finish
General Manager
(Based in Shanghai)
Achievements:
• Was able to deliver changes in the following:
o Business development funnel was diversified from core global clients to new Asia-originated and Asia-led regional relationships including Sony, Grey Advertising partnership for Volvo
Timothy
Yew
Kai
Foong,
+86
1-381-***-**** o Grew the business areas from the company’s core of retouching, CGI, and motion; into new blue sky areas of Augmented Reality and Virtual Reality o Artist representation revenue model which allowed Happy Finish to retain the best talent
Responsibilities:
Business developer, number cruncher, stakeholder manager, disrupter, change manager, team builder, strategic business and operations thinker, creative seller, people watcher, and convention challenger.
Sep 2013 – March 2014 (6 month contract)
Prometheus Ventures – http://www.Blinq.cn/
Director of Innovation and Invention (product strategy and development)
(Based in Shanghai)
Achievements:
• From a team that floundered and had online products that were disparate and dud not support the 020 concept, gave the business strategic USPs and areas of focus along the following lines:
o Monetization of data
o Loyalty
o Merchant retention
o User stickiness and user experience flow
o Mobility
o eCommerce
• Established initial departmental systems re company code styles, roadmap and product checkpoints, RAPID system development, planning and insights, test and QA, documentation and versionization
Responsibilities:
• Was brought in to recommend product strategy and direction, as well as to implement processes that systematically delivered on KPIs on a qualitative, timely and cost efficient manner
• To give technical insight and recommendations on key partner relationships and alliances that were synergistic to the Blinq O2O model Sep 2012 – September 2013
DDB China Group
Director of Operations
(Based in Shanghai)
Achievements:
Timothy
Yew
Kai
Foong,
+86
• As the second-in-command to the group CEO, Timothy was the de-facto go-to point person for all new business and ensured presenting of the right image to the prospects. All new business introductions, initial credential presentations, client office visits, and acceptance of tenders and briefs. This increased exponentially our invitation to pitch and request for proposal rate.
• Was involved, either directly or indirectly via staff representation and counsel, to all pitches and briefs, assembling, brainstorming and delivering the best submissions out of the door. This neutral and overriding gatekeeper role, previously a toss-up between account servicing or creative leaders, allowed for impartiality and a clear train of thought in delivering the most appropriate on-brief solution to the client, rather than what was more in some party’s favor. Reduced the number of off-brief submissions and delivered the best punch in a fight.
• Conceived, developed, implemented, and enforced a client centered “DDB Way” set of processes, delivery measurements, and accountability matrices for the integrated services DDB delivers (traditional through to digital). Hence, Timothy became known as the advocate for quality and delivery, and oftentimes advised the client directly what was do-able or not, online and offline.
• Ensured that only the best and most service-guaranteed suppliers worked with the agency, and introducing a DDB-endorsed system for suppliers who delivered on time and within cost whilst not-compromising on quality. In the end, the result was a ongoing cut-down list from more than a 1,000 suppliers to a working list of 200 of various disciplines based on search criteria of discipline, price, work history, and Word-Of-Mouth
• Planned and structured work assignments and team structures to be in line with client account needs and DDB Group business goals (short, mid, and long term). This meant Timothy oversaw the assignment of work and optimal resource allocation and availability across functional groups, and had line-of-sight recommendations into talent management and people development in collaboration with other senior management team members
• Was part of the assembled teams that won new client business for DDB: o Tsingtao Shanshui beer,
o Oris Timepieces,
o Johnson and Johnson (Elsker)
o Fonterra (Anchor, Anmum)
o Cisco Systems
• Current organic growth
o McDonalds (Angry Birds, Beef, I See Fires)
o Neutrogena
o Pepsico – Quaker
o Unilever - Lipton
• As well as worked on pitches in various categories including o Pharmaceuticals (Centrum)
o Appliances (Philips)
o Automotive (Porsche, Michelin)
o FMCG (Heineken)
Responsibilities:
• Timothy’s over-arching job was to ensure client’s DDB experience was synonymous with delivering quality in a timely and cost efficient manner Timothy
Yew
Kai
Foong,
+86
• Supported client teams on concept viability sales, and keep creative concepts within executable perimeters. In short, creative agencies promise and envision ideas, Timothy makes those ideas happen
• Delighting the clients with fresh, out-of-the-box conversations that take the agency beyond just creative, to strategy and counsel
• Giving the agency an additional layer of conversations with client, and business develops along the lines of new initiatives and non-conformist projects March – August 2012
Profero China
Client Services Director
(Based in Shanghai)
Achievements:
• Involved and personally oversaw the launch and marketing initiatives for an e- Commerce site, as well as strategized and planned for phase 2 and beyond and was part of the Media Markt Client-side digital strategic think tank for the China market
• Was part of the team that co-created and introduced a disruption project for Unilever’s OMO featuring basketball superstar Yao Ming
• Was directly servicing the Diageo Baileys account and saw the co-creation, creative approach and launch of the Bailey’s China image and launch
• Worked with regional management to introduce a digital personalization project to Johnny Walker Blue Label
• Worked with Diageo’s Shui Jing Fang to roll out the global website and positioning for their newly-acquired Baijiu distillery Responsibilities
• In charge of overall client relationships and engagements in the agency, and strategic oversight with a view to strengthening and growing the clients organically
• Establishing and strengthening client engagements with processes and procedures that deliver clarity, focus, and precision communication between client expectations and delivery
• Clients included Diageo (Johnny Walker, Smirnoff, Baileys, Shui Jing Fang); MediaMarkt; Unilever, Lufthansa
• Specifically B2C e-commerce experience with MediaMarkt - took them from planning, strategy, concept and design, process to implementation 2001 – Feb 2012
BIG Advertising Pte Ltd (Digital Division)
Timothy
Yew
Kai
Foong,
+86
1-381-***-**** Director of Digital Innovation
Achievements:
• Turned BIG from a traditional ATL agency into a digital-centric agency, complete with its own products / services
• One of the first agencies to help customers develop products / content rather than just pure communications (eCommerce, mobile, payments, security, etc.)
• One of the first agencies to use digital applications and social media as lead communications platforms (internet, mobile, and last-mile interactive)
• Became one of the few local partners of media agency Mindshare (part of the publicly-listed WPP Group of companies – the largest diversified media group in the world)
• Clients serviced include Azimuth Watch, Auric Pacific, Asus, Nestle, Unilever, Nissan, Ascendas (JTC), Sanofi-Aventis, Nokia, Denis Freres, and Heinz Responsibilities:
• Constantly redefine the way the agency engages the client through innovation and surprise rather than conventional executions
• Responsibilities include revenue generation, regional presence and staff expansion, talent acquisition
• Account servicing and team management. Strategic presence in regional accounts
• Provided clients counsel / managed executions in digital and eCommerce enablement in the B2B and B2C space
o Content Management including dynamic eCatalog covering extensive categories, sub-categories and segmentation through superuser / assigned administrator module (real-time / lapse / permissions-based) o Site search / recommendations and results display / relevance / backlinks,
o Search optimization for Google / Yahoo / Bing through meta-tagging and link building
o Peripheral and initiatives – eg. Social / mobile / local o Third-party platform evaluation, recommendation and integration
Payment: Paypal, eNETS, VISA, Mastercard, etc.
Shopping cart
EDM / demand generation eg. Eloqua
Automation and cloud
Database and mining management
o Analytics, KPI-based campaigns and promotions
o Market segmentation and customized engagements
o New product introductions / eLaunch
o Customer conversations / feedback / crowd-sourcing / customer service
o Auctions
o Response automation and process
o Education / co-marketing / co-branding
o CRM / Loyalty management – entice, acquire, retain Timothy
Yew
Kai
Foong,
+86
1-381-***-**** o Multi-lingual executions – localization options / cultural adaptations / hybrid platforms
A revenue chaser with aptitude for large complex accounts involving matrix departments / functions within clients,
A marketing, marketing operations, and marketing technology innovator An operations and business model thinker
A team builder, trainer, and people manager
A multi-disciplinary, network channels skillsets, and logically-aligned resources strategist
Numbers driven / sales and marketing mindset:
Timothy has in the last 3 years been instrumental in identifying, propositioning, pitching and closure, as well as counsel / delivery of results to clients, most notably:
- The global re-branding of online games portal Friendster Global (an MOL company) (segment identification, brand proposition, rebranding, visualization and values, touch point development from traditional, through communications, through ambient, to digital and stewardship of brand from launch to implementation and guardianship)
- The digital agency-on-record for property developer Ascendas Asia Pacific and responsible for web (http://www.ascendas.com/english/), Search and search marketing optimization, social media strategy and execution, and most recently the planning, strategy, development and launch of their mobile application called spacetobe by Ascendas. A mobile application across iOS and Android platforms, this geo-location business space application is designed to help agents and property partners / tenants work with Ascendas in maximizing their asset investments throughout Asia-Pacific
(http://www.spacetobe.com.sg/)
(http://www.facebook.com/AscendasSpacetobe?sk=app_227023127334 294) and is accountable to client with tangible MROI and KPI deliverables commitments
- Led the team that pitch-won and retained for 3 consecutive years the Unilever Foodsolutions Singapore account
- Pitched for and won the Heinz Infant Nutritionals ASEAN digital account for 2 years (http://www.heinzbabies.com/)
- Innovated for Nissan Singapore with a crowdsourcing application called Futurelogy that allowed Nissan to crowdsource and get features built into their next-generation of cars by popularity. Also managing their social media platforms and strategy for the last two years.
- Digital website and videocasting solution for the launch of government healthcare cluster Eastern Health Alliance (http://www.ehalliance.sg/)
- The digital agency on record for Changi General Hospital
- The social media agency for the Singapore Police Force Timothy
Yew
Kai
Foong,
+86
- Headed team that launched enterprise-travel eCommerce solution provider Global Explorer’s launch covering creative UI as well as backend solutioning Project-based / One-off Campaign client highlights
- Pitched, creatively led, and launched Hawley and Hazel (a Colgate-Palmolive company) Darlie All Shiny White toothpaste microsite
- Singapore Stock Exchange listed beauty and wellness powerhouse Mary Chia Holding’s CSR platform execution
(http://www.marychia.com/womenmpowerment/index.html) and management
- Spain-based International Textile Manufacturer’s Association’s social media strategy, counsel and execution (B2B social media)
- IT cloud / storage manufacturer NetApp’s ASEAN’s creative, search as well as direct agency for technical, C-suite, and vertical B2B marketing Also counseled the following accounts
- Bausch and Lomb
- Nestle (NesCafe, NesTea, Maggi)
- Asus Technologies
- Esplanade - Theater on the Bay
- Singapore Police Force
- among others
1999 - 2000
SESAMi.com
Marketing Manager
Achievements:
• Worked with core management team to strategize, position and launch SESAMi.com Hong Kong office / operations
• SESAMi – being a start-up collaboration between Singtel and National Computer Systems – had no marketing structure. Tim developed the entire marketing plan, positioning, marketing structure, processes, built the team, and executed based on plans and budgets
Responsibilities:
• Introduce the then-revolutionary concept of B2B online purchasing to the world
• Marketing management – regional rollout proposals, planning, budgeting and cross-functional planning, competitive analysis, ePlatform communications, press and media relations, launch and regional rollouts Timothy
Yew
Kai
Foong,
+86
• Client engagement and innovations to deliver improved user experience and satisfaction on the SESAMi platform, and CRM management to improve quality and quantity of platform users
• New markets exploration and opportunity identification, vertical segment marketing, niche marketing, targeted one-to-one marketing (key accounts)
• Managed B2B eCommerce / eMarketing for the core marketplace / portal http://www.sesami.com/ running on the CommerceOne engine o Content Management including dynamic eCatalog covering extensive categories, sub-categories and segmentation through superuser / assigned administrator module (real-time / lapse / permissions-based) o Segmentation by vertical
o Unique buyer / seller commerce rules, credit and account application, invoicing and quotation, history and audit trial
o Automated sign-off
o Third-party platform evaluation, recommendation and integration
Purchase against credit
Shopping cart
EDM / demand generation
Auction
Logistics and EDI integration
Database and mining management (Oracle DB)
Security and authentication
o Work with various departments including legal, product, business development to engage buyers / sellers / market
o Product and vertical launches and introductions
o Communications and buyer / seller matchmaking
o CRM / Loyalty management
o Marketing and to-market executions
o Multi-lingual executions – localization options / cultural adaptations / hybrid platforms
1997 - 1999
Intel Corporation
Product Manager - Asia Pacific (switches and routers) Senior Product Manager – Asia Pacific (CPU)
(Based in San Francisco)
Achievements:
• Achieved sales target from zero to last MBO (measurement by objectives) target of US$12million for networking switches and routers (new segment category for Intel) within 2 years (direct SI and channel distribution o Intel in 1999 had a total Asia Pacific MBO quota of US$64 million
• Introduced then-revolutionary online marketing / guerilla marketing tactics to engage the ‘opaque’ layer (the downstream customers – kept from view by distributors)
• Performance saw a move from managing a new segment product within Intel to core product (CPUs – Pentium II series)
Timothy
Yew
Kai
Foong,
+86
• Set up and effected the successful recall management of all faulty Intel processors from all tiers – OEM, Integrators, Distributors, and direct customers; as well as the effective replacement policy and transitional execution of Pentium II to Pentium III
Responsibilities:
• Asia Pacific liaison for Intel products under perview
• 6 months overseas stint in Silicon Valley, and 3 months in Denmark (router division)
• Planning and implementation of sales strategy and execution
• Increasing momentum and mindshare of the Intel sales force in Asia-Pacific
• OEM key account management
• Channel sales and marketing management
• Product planning, rollouts, transition and End-Of-Life
• Inventory, backroom system management, CRM
1997 – 1997 (6 months contract with option to extend) 3Com Inc
Marketing Manager – South Asia
Achievements:
• Talent-scouted by executive search firm Korn Ferry for next position in Intel Responsibilities:
• Marketing and communications portfolio
• Reputation management / positioning
• Press / public / stakeholder / interest group management
• Channel communications
• Internal regional communications
• Crisis and feedback communications
• Spokeperson counsel and advisory
1995 - 1997
Digital Equipment Corporation (DEC)
Marketing Manager South East Asia
Marketing Manager Singapore
Achievements:
• Was promoted within one year from in-country marketing to regional marketing
• Helped open up Vietnam sales and marketing presence for DEC
• Network Equipment Business Unit in South-East Asia became one of the rising stars of DEC and a significant contributor to the DEC business before it was acquired by Compaq
Timothy
Yew
Kai
Foong,
+86
• Achieved 85 percentile sales target against a KPI of US$3million Responsibilities:
• Channel development and liaison and co-op fund management
• CRM / loyalty / key account funneling, process, and management of communications and marketing relating to customer acquisition and retention
• System Integrator support / distribution channel downstream rewards and promotion
• Channel agreements / pre-sales support
• Targeted sales-related communications
1993 - 1995
SparkTech Communications Pte Ltd
Consultant
Achievements:
• Co-founded technology PR specialist Sparktech Communications (which was later evaluated for acquisition by Ketchum Worldwide and Springbok Communications from South Africa, before finally being sold to UpStream Communications within 3 years)
• Was the first Singaporean agency to capture the prestigious Hewlett-Packard Asia Pacific account; as well as managed a portfoilio of blue-chip clients like Computer Associates, SunSoft, Oracle and Epson
• Set up / JV-ed / acquired / synergistically allianced with a network of practice offices in Malaysia, Thailand, Philippines, and Indonesia, Hong Kong, and Japan Responsibilities:
• Full agency management including business planning, operations, P&L management, growth and business development, sustainability and talent acquisition, client counsel and strategy development, integrated communications and marketing execution in-line with client agreed plans and KPIs, press management, key stakeholder and communications opportunity creation
1992 - 1993
Shandwick PR
PR Executive – ASEAN
Achievements:
• Within a year, Tim became the lead counsel for 3 key accounts within Shandwick’s technology practice portfolio, namely Sun Microsystems, Quantum Corporation, and Borland Technologies across the ASEAN countries, allowing his practice leader to take on Asia-Pacific responsibilities
Timothy
Yew
Kai
Foong,
+86
• Assisted and successfully pitched for blue-chip technology as well as non-technology clients Rolls-Royce Engineering, Compaq, Motorola, Economic Development Board of Singapore among others
• Increased technology practice revenue contribution to business from 20% to 35% within two years
• As testament to his communications potential, was asked to become one of the two founders for Sparktech Communications – a PR agency specialized in technology clientele (see Sparktech entry above)
Responsibilities:
• Part of a team of two; Tim was involved in pitching / business development / proposal development for government and private institutional accounts, strategizing client strategy, as well as day-to-day account matters
• Media positioning and relations
• Crisis management and communications including client process and execution contingencies planning
• Press release, article contribution, ghost writing, newsletter writing / editing, and columnist
• Event and activation planning and delivery like press conferences, focus groups, product launches, as well as media activations like press retreats and corporate visits
• Accountability tasks like monthly reports, MROI and KPI accountability, project management and liaison
Addendum
Education
National University of Singapore
1990 – 1992
Bachelor of Arts / Social Sciences – Majored in English Victoria Junior College
1984 – 1986
St. Andrew's Secondary
1980 – 1983
St Andrew’s Primary
1982 - 1976
References:
Upon request, or see cn.linkedin.com/in/timothyyew/
Contact this candidate