High School Marketing

Adventures in Advertising

With over **-years of experience I’ve created and built campaigns for some of the world’s best brands. In that time, I’ve pitched to the Pentagon, successfully marketed to several non-English-speaking foreign markets, launched a campaign for the most popular video game in the world, sold a show to a major network and led a successful incubator with a focus on helping brands connect with their consumers. Through it all, I remain hungry for creative challenges, curious about what’s coming next and yet, I still get butterflies before every new assignment.

I want an opportunity to create masterful communications that make consumers invested in the brand, cause clients to applaud and my agency to beam with pride.

What Makes Me Me

Executive Creative Director, Connection Media, Austin, TX September, 2014 - Present

While living in N.J., I currently work for Connection Media, a tech start-up and content creation agency based in Austin, TX. I work closely with my former Yahoo! client, Tim Angelillo. As the ECD, I lead and develop all creative efforts and consumer experiences for our clients and two technology start-up companies.

Crush Soda and Schweppes. Developed the creative strategy, created integrated marketing campaigns and worked with various vendors and staff to execute them. Tactics included experiential, digital, content creation and product development all of which led to the highest performing program in the history of the brand

Yahoo! and Rivals.com. Produced and wrote a high school football reality series, crafted the IP’s identity and marketing materials, e.g., trailers, digital pieces and experiential activations

Remington Country. Worked with designers and strategists to create a new identity for RC and develop an integrated marketing platform including social media marketing, retail and experiential activities

(2) Tech start-ups. Responsibilities include ideation, market research, corporate identity creation, planning, content strategy, thought-leadership, collaboration with developers, negotiations and pitching

Creative Director, Experiential and Digital, Freelance, Wasserman Group, NYC October 2nd – 12th, 2014

During a brief transition period, I was recruited by Wasserman Group to pitch Verizon’s $9 million Super Bowl activation. WG won the business, activated in Bryant Park and enacted a PR stunt to support the installation.

Worked with the fledgling N.Y.C. office to conceptualize, plan and design the space with the goal of highlighting Verizon’s current and future product lines. The core activation featured technology solutions and NFL players

The PR stunt featured live Tweets using the Empire State Building as the canvas. The top of the iconic skyscraper lit up with colored lights representing the Broncos and Seahawks according to fan sentiments

Creative Director, Experiential and Digital, R&R Partners, Los Angeles, CA June, 2013 – September, 2014

In 2013, I was recruited by my former Yahoo! client, Tim Angelillo to join him at R&R Partners to lead the agency in the experiential/integrated space. I partnered with the network’s creative directors to develop fully integrated campaigns for the national network of 8 offices covering all clients.

Las Vegas Convention and Visitors Authority. Working with several creative groups and departments, we developed fully integrated campaigns for the wildly successful What Happens Here, Stays Here campaign

Western Digital. Focusing on the Consumer Electronics Show (CES), I led a team of high-level thinkers in crafting an eye-catching event for one of the nation’s most popular tech events

Deep Eddy Vodka. A new spirits brand for which I led a team of cross-disciplinary employees in conceptualizing various PR stunts in the Los Angeles and Austin, TX markets

Creative Director, Experiential and Traditional, MKTG Inc., NYC, NY January, 2012 – June, 2013

At MKTG Inc., a leading international experiential agency, I headed up the Yahoo! account for Tim Angelillo, ran several pitches at once and served as the liaison between different departments as well as the Los Angeles and San Francisco offices.

Yahoo! As the primary creative lead and client contact, I developed 360-degree campaigns across 21 verticals, which included Rivals.com where we created a successful combine camp program funded by Under Armour for $20 million

YouTube. Conceptualized and led teams from various departments to develop an experiential activation for YouTube’s first ever event at ComicCon, which starred Stan Lee and Chris Hardwick

NASCAR. Created unique activations for NASCAR, which created a long-standing and profitable partnership between the brand and the agency

Activision Blizzard. Relying on years of experience in the gaming category, I led a team of creatives and producers in creating, developing and pitching an activation for the iconic Call of Duty franchise

Senior Copywriter/Creative Technologist, Ignited U.S.A., LA, CA April, 2002 – December, 2011

Starting my career as a Copywriter, I learned traditional advertising print, radio and television but I quickly moved onto the digital and experiential disciplines. My client list includes nationally and internationally acclaimed work for

U.S. Army. Worked with various teams to develop campaigns for the America’s Army video game and together we gave rise to the Army Experience Center, the branch’s $4 million facility in Philadelphia. Executions included print ads, collateral items, TV spots, online banners, OOH and experiential events. As a team leader for Ignited Labs, I led the development of the U.S. Army Active Duty Facebook game

Activision Blizzard. Worked on several major game titles but the crown jewel was developing the iconic campaign for the world-wide launch of World of Warcraft

Zico Coconut Water. Helped Zico re-launch and grow the business through an integrated and ongoing campaign consisting of social media, print, OOH and experiential tactics

Sony VAIO. Created award-winning, fully-integrated campaigns for the tech brand in the Latin America markets

Princess Cruises. PC moved all marketing $ to digital, which required us to create online banner ads and an interactive video ad available on tablets

NFL Rivalry Fashion. Worked with a creative team to develop and deliver a dynamic e-commerce site featuring prominent female executives and figureheads to promote the NFL’s latest fashions for women

Creative Technologist. I branded and led the Ignited Labs, which served as an incubator for in-house start-ups and outside businesses and worked tirelessly to bring about the NFL Rivalry Fashion site and the U.S. Army Active Duty game on Facebook, which is currently with the Pentagon for final approvals

Copywriter, Associate Producer, BBDO and DDB, Los Angeles, CA November, 1996 – March 2002

After moving to Los Angeles from N.J., I began my career with BBDO/West in the A/V department as an editor. From there, I moved into Broadcast Production where my love affair with creative began as a result of my proximity to David Lubars, Chairman, CCO BBDO Worldwide. Staying in the Omnicom family, I moved to DDB Worldwide where I found my voice and continued on my path to becoming a well-rounded creative.

CA Lottery. As a Jr. Copywriter, I developed print, retail and TV executions for CA Lottery

Wells Fargo. Wrote and produced :60 radio spots starring Peri Gilpin and created several OOH executions

Pitches and presentations. As an editor and junior creative, I worked closely with David Lubars to create sizzle videos for Starbucks, Bauer and Outback Steakhouse

Education

Montclair State University, Montclair, NJ May, 1994

While at Montclair State University, I studied Art (BA) with a concentration in Broadcast Production.

Hudson Catholic High School, Jersey City, NJ May, 1988

Skills

Word. PowerPoint. KeyNote. MyFourWalls.

I also have experience in conceptualizing and spearheading Ignited Labs, a new technology group for Ignited LA, where we researched and developed new technologies for our clients and the agency. While with Ignited Labs I lead the conceptualization, copy development, content creation and UX for a U.S. Army social game on Facebook, which is currently with the Pentagon for approval and launch.

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