Marketing, Communications, Social Media, Training, leadership, virtual
Resume:
Tracy H. Downs
Guntersville, Alabama 35976
256-***-****; acqrzp@r.postjobfree.com; www.linkedin.com/in/tracydowns
PURPOSE:
It is my purpose and intention to exceed the requirements and expectations of my job description; Executing marketing strategies that meet the ever changing needs of our members while meeting the ROI goals set forth by the Leadership Team. I recognize the value in others, and see it as an honor to build up leaders around me, fostering a sense of community and teamwork; Ensuring the brand message of the credit union is consistently heard, through promotions as well as the verbiage of all staff in all branches. Since I became a Marketing Director, I have not worked a day in my life. This is not a job to me. It is my passion. I am excited to bring my talents and abilities to add further value to my employer and fellow colleagues.
OBJECTIVE:
I endeavor to employ over twenty-five years of experience in working with people on a management and director level, and my current education achievements, as a viable and productive asset within the organization.
WORK EXPERIENCE:
April, 2011 – July, 2015 WINSOUTH CREDIT UNION
(Formerly Community Credit Union)
110 South 26th Street
Gadsden, AL 35904
Phone: 256-***-****
Position: Director of Marketing & Communications
For accomplishments see attached Timeline…
Marketing: In first year, I rebranded, renamed, and cast the vision of the WinSouth Credit Union brand. Developed and implemented all marketing strategy for the credit union as well as our CUSO, WinSouth Financial Services. Gathered market data, demographics, and measured the performance of all marketing initiatives. Responsible for the execution of all annual and seasonal promotions throughout every channel such as online applications, social media outlets, and community media venues. In charge of all direction and oversight of product design and development; conducted strict brand consistency internally as well as within the community; achieved a broad array of successful growth initiatives for membership and lending as well as nationally recognized social media outlets. Continually driving awareness and growth to meet overall business objectives set forth by management. Responsible for all website content and continual evolvement of website as the economic needs changed for our members.
Communications: Developed and implemented Branch Managers monthly meeting to ensure consistency of Credit Union message and promotions for coming month. Staff meetings ensued next day, to ensure consistency amongst all employees; oversee design of newsletter and Epublication, as well as implementation and management of text and email blasts. Designed and implemented Mobile friendly design of website, with added alert feature for fraud alerts, emergency closings, etc. Conceptualized, organized and executed many various Community Events throughout the year incorporating staff involvement and fostering a spirit of community in all events. Was liaison and product manager for: Mobile Apps, Online Banking, Live Chat, Electronic Switch Kits, as well as online applications for membership and lending. Assisted Business Lending CUSO and financial counselor in business visits. Helped organize, design, and lead Employee Enrichment days at SEGs to educate employees about our products and services. Oversaw the running of seven elementary school in-house Branches led by students each year. Implemented a High School reality fair program, Mad City Money, in 2015 which served over 1400 students, teaching them money basics and the benefits of Credit Unions in a fun and interactive way.
2001 – 2011 FIRST UNITED METHODIST CHURCH 539 Gunter Avenue
Guntersville, Alabama, 35976
Phone: 256-***-****
Position(s): Director of Kids Korner Educational
Childcare Program / Preschool (2001 – 2004)
Director of Children’s Ministries (2004 – 2011)
Accomplishments as Director of Kids Korner: Managed, hired, and continually trained over 25 employees; set annual budgets; managed payroll; brought program up to code with AL state law and successfully brought program account out of a $25,000 deficit in a year and a half; began new computer lab for classes; implemented and led continuing education opportunities for staff as well as in house trainings; marketing and fundraising; began annual Scholastic book fairs.
Accomplishments as Director of Children’s Ministries: Work with large and supportive 1200+ member congregation to build successful ministry to children. Employed skills include – set and manage annual budget for entire program; supervise and advise Children’s Minister at off campus satellite church; planning and supervision of special events within church and community; recruitment of over 30 teachers; training and coordination of volunteers; led two Children’s Choirs and one “audition only” Hip Hop Children’s Group that toured area churches in leading worship; led ministry and Early Childhood Education trainings at Snead State.
1999 – 2001 FIRST UNITED METHODIST CHURCH Jacksonville, Alabama
Phone: 256-***-****
Position: Director of Kids 1st Ministry
Accomplishments: Created and implemented newly formed preschool program; managed after school program for elementary age children; managed, hired, and continually trained 15+ employees; set annual budgets and managed payroll; brought program up to code with AL state law; instigated continuing education opportunities for staff.
1995 – 1999 FIRST UNITED METHODIST CHURCH Arab, Alabama
Phone:
Position: Director of Music Ministry
Accomplishments: Directed adult and youth choirs; led music in all services; led weekly practices for all choirs; managed music ministry budget.
1988 – 1995 JEFFERSON CO. EMPLOYEES CREDIT UNION
Birmingham, Alabama
Phone: 205-***-****
Position: Customer Service/Accounting Assistant
Accomplishments: Started in company as a temporary receptionist, then advanced to teller; teller trainer; worked satellite branch in Bessemer; member investments (i.e., Certificates of Deposit, IRAs, savings, Money Market Accounts); payroll, daily teller deposits, cross training in loan department. Responsible for upkeep and ordering of office supplies; recorded weekly changes of rates on phone systems; account history retrieval for death insurance claims.
EDUCATION:
>Fultondale High School (General Academic) 1986
>Jefferson State Jr. College (Music Education Studies) 1986 – 1988
(Accounting Studies) 1990 – 1993
>EMarketing Association (CSMA, Social Media) 2014
(CeM Certified eMarketer) 2014
(CMM, Mobile Marketing) 2014
>Cornell University (Marketing Strategy Certification) 2014 – 2015
>CUNA Advance Program (CU Marketing Fundamentals) 2015
(Leading Your Team) 2015
VOLUNTEER EXPERIENCE:
>LSCU Image Campaign
>CUNA & LSCU Marketing and Business Development Council
>Vice President / Cheaha Chapter of Credit Unions
>2015 Elected Alabama Delegate / National Youth Involvement Board
>Celebrate Recovery Ministry
>Kairos Prison Ministry
>Emmaus Ministry
>Servants in Faith and Technology
*REFERENCES:
Mr. Mike Bridges, Vice President of Communications, League of Southeastern Credit Unions
acqrzp@r.postjobfree.com; 850-***-**** (c)
Ms. Marie Hilyer, DeKalb County Branches Administrator, WinSouth Credit Union
101 Drinkard Drive, NW, Fort Payne, AL 35967. 256-***-**** (w); 256-***-**** (c)
acqrzp@r.postjobfree.com
Rick O’Neal, Director of Lending and Collections, WinSouth Credit Union
110 S 26th Street Gadsden, AL 35904. 256-***-**** (c)
acqrzp@r.postjobfree.com
Mr. Charles Faulkner, President/CEO, Jefferson CO Employees Credit Union
716 North 21st Street, Birmingham, AL 35263 (w) 205-***-**** ext 5439
acqrzp@r.postjobfree.com
Susan Bechert, Co-Owner/Office Manager Bechert Chiropractic, Guntersville, AL
323 Branum Lane, Union Grove 35175 256-***-**** (c)
*More references available upon request.
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