Lucienne (Lucy) Ricketts, MSBC

**** **** **** *** * Louisville, KY 40228

502-***-**** * acqrlm@r.postjobfree.com

Dynamic health care marketing professional with the leadership skills to

move business forward. Exceptional visionary and collaborator.

Accomplishments and Areas of Expertise:

Created award-winning marketing and communications strategies that resulted in 75% market share for a state-wide Medicaid organization.

Developed highly successful marketing, advertising, and sales campaigns for multiple national member associations.

Recipient of the WLKY-TV and Spirit of Louisville Foundation Bell Award for Public Service, September 2001.

Founder and President of All I Want for Christmas, a 5013C charity that served over 30,000 low-income children during 13 years of operation.

Guest speaker at more than 18 national healthcare conferences.

Proficient with regulatory compliance and process improvement.

Several years serving in senior management, including managing and mentoring staff, project design, and responsibility for multimillion dollar budgets.

Experience:

Manager, Communications and Content Louisville, KY. Feb. 2015 to June 2015

KentuckyOne Health Partners (an Accountable Care Organization)

Responsible for content and consistency of messaging, including in print and on website.

Managed content management system for organization’s website.

Wrote collateral materials explaining ACO concepts, population health, information technology, and clinically-integrated health care.

Wrote materials ranging from correspondence to marketing collateral and health promotion documents.

Vice-President, Marketing and Public Relations Louisville, KY June 2014 to Feb. 2015

FSA Management Group

Developed successful advertising and marketing strategies to increase association awareness and grow membership.

Worked with contracted vendors, including evaluating costs/services and ensuring delivery of finalized products.

Developed marketing and public relation strategies for individual clients.

Wrote marketing and advertising copy, and copy to support event team.

Directed marketing, public relations, social media, and design staff.

Director, Marketing and Community Engagement

Passport Health Plan & Passport Advantage Louisville, KY. Sept. 2005 to March 2014

Member of senior leadership team reporting directly to the VP of Communications.

Was responsible for all aspects of marketing, advertising, creative, and communications development, including all internal, external, and executive messaging for both a Medicaid managed care plan and a Medicare Special Needs plan.

Developed and executed annual advertising plans and budgets.

Managed a full-service, team responsible for brand management, writing, design, social media, web, and community engagement.

Responsible for the selection, evaluation and response of a variety of contractors.

Planned and facilitated numerous signature events, and developed community collaborations.

Frequently served as spokesperson, including radio and television appearances, responded to media requests, wrote press releases and executed successful press conferences.

Serve as presenter and guest speaker at national conferences.

Developed and monitored multimillion dollar annual budgets.

Supervisor & Manager, Communications and Community Relations

Passport Health Plan Louisville, KY. Aug. 1997 to Sept. 2005

Established both the communications and community outreach divisions of this start-up.

Developed and executed the company’s brand position, and wrote and edited patient and physician communications and collateral material.

Managed all advertising for the organization.

Markedly improved the organization’s corporate image at local, regional, and national events and in trade publications.

Responsible for all external public relations initiatives and for the planning and execution of consumer outreach and education.

Managed a member recruitment and an outreach plan for special population groups and community advocates.

Supervised staff responsible for communications, public speaking engagements, special events, and member education. Was also responsible for ensuring the Plan met all federal and state contract obligations related to communications, outreach, and member advocacy.

Director, Marketing/Community Relations

Family Health Centers, Inc. Louisville, KY. Jan. 1992 to August 1997.

Directed the communications, marketing, advertising, and community relations functions for all five Family Health Center locations.

Was responsible for the development and implementation of consumer marketing strategies, including radio, print, direct mail, and television ads.

Single-handedly managed all public and media relations functions, including the writing and distribution of press releases and media inquiries.

Provided leadership to all special events and fund raising/development activities. Consulted with staff on employee relations and customer service issues.

Independent Producer/Writer Louisville, KY. Sept. 1991 to Jan. 1992.

Producer/writer of video and print productions for various clients.

Provided marketing consultation, and developed creative concepts and strategies.

Education:

Bachelor of Science, Radio and Television, Ball State University, with minors in Speech and Health, May 1982, Muncie, Indiana.

Masters of Science in Business Communications, Spalding University, May 2006, Louisville, Kentucky.

Additional Achievements:

Honored Volunteer, WLKY-TV and the Spirit of Louisville Foundation, Louisville, KY. Oct. 10, 2000.

Voted Associate of the Month, Passport Health Plan, Louisville, KY. January 2001.

Graduate, Executive Institute for Women, Class of 2001-2002, The Center for Women and Families, Louisville, KY. May 24, 2002.

Award Winner, Best Practices Forum, Keystone Mercy/Amerihealth Mercy Health Plan, Philadelphia, PA. Oct. 2002.

Winner, Mayor’s Award for International Affairs, Office of International Affair, Louisville, KY. Sept. 2006.

Winner, Advocacy Award, Medistar Annual Awards in Health Care, Louisville, KY. Feb. 2010.

Elected to the Board of Community Health Charities, Louisville, KY., July 2011.

Elected to the Marketing Committee of GuardiaCare, Louisville, KY 2015.

Additional work experience and references available upon request

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