Chris Chilcott *** East **th Street Hamilton, ON L9A 3T8 905-***-****
e: acqr60@r.postjobfree.com
SALES LEADERSHIP * MARKET PENETRATION * REVENUE GROWTH
Delivering the Brand – Providing Service Excellence – Optimizing Results
An innovative Executive Sales Manager with a strong track record of executing new business development initiatives and solidifying existing accounts – exceeding required ROI by applying thorough analysis and strategic outreach to optimize business opportunities. Equally adept at launching new products into fertile target market segments and growing revenue base in mature audiences. Recruits, builds and leads high performance teams.
Expert in the Fashion Accessory industry, selling to all levels of retail and wholesale distribution channels. Sales and leadership competencies are readily transferable to other competitive, customer-centric growth environments where effective planning, niche image creation, bold promotional campaigns and trusting stakeholder relationships are keys to success. A quick learner, adaptable to change, communicative, collaborative and committed to quality.
Core Skills
Sales and Marketing Strategy • New Business Development • Account Management
Brand Launches • Territory Expansion • Market Share Growth • Stakeholder Relationships
Win/Win Negotiations • Pricing and Promotions • Sales Team Building • Department Stores
Big Box and Chain Outlets • Independent Retailers • Distribution Channels •Trade Show Selling
Highlight Accomplishments
Negotiated with Walmart and Toys R Us for Pillow Pets and Disney Pillow Pets
Opened and established Randa sport bags business Target Canada for March 2013
Reintroduced the Fossil watch brand into the Canadian market, maximizing brand recognition that resulted in market share growth to #1 ranking from previous 7th within only three years.
Recruited and led top sales force in Canada, responsible for 60% of national business. Achieved 76% business increase in 2009 ($3.9M) over 2008 ($2.2M), exceeding target by 120%.
Developed and managed the first Shop in Shops in Canada (Toronto and Montreal). Ensured guaranteed inventory purchases to meet sales objectives and secured brand recognition in key fashion watch marketplaces.
Established first casino business at Caesars Windsor, resulting in additional exposure and brand growth.
Created new volume rebate system used nationally with key customers. Solidified major accounts.
Implemented criteria for Shoppers Drug Mart jewelry business to ensure consistent seasonal purchases.
Initiated first Canadian volume rebate program in the independent fashion watch business, eventually rolling it out to the balance of key Canadian accounts.
Developed department store relationships to solidify presence in establishing prime merchandising locations.
Established and organized regional trade shows to promote brand awareness and expand customer base.
Trained sales force on consultative selling techniques as well as SAP software for business analysis
Displaced previous licensee by increasing sales 570% from $215K to $1.25M in a six month comparative period.
Grew independent business from 0 to 200 quality accounts in Eastern Canada within first three years. Aligned newly created regional sales force to produce $5M net sales, representing 62% of the Canadian market.
Professional Progress
Chilcott Enterprises (Self Employed-Independent Retail Professional) March 2013 – Present
Fiori Watches;Pronto Innovations; CJ Products, LLC (Pillow Pets)
Fiori Watches – Development of new and existing Independent Jewellery store business within key market areas of Ontario.
Pronto Innovations – New business development of Jos Von Arx men’s accessories at key accounts and independent jewellers in Ontario. Gift lines at Duty Free stores and independent gift stores.
CJ Products LLC – Open and develop key retailers in Canada, Walmart, Toys R Us
Randa Accessories Dec. 2012 – Jan. 2013
The world’s best, largest and most adaptable men’s accessories company.
The global leader in lifestyle accessories. Collaborating with 75 brands, design, reinvent, manufacture, distribute, and market men’s belts, wallets, neckwear, small leather goods, luggage, backpacks, business cases, slippers, jewellery and gifts.
11 countries, 75 brands, 100 years in business, $625 million in sales.
Account Executive - Luggage
Key contact in opening Target Canada with fitness duffle bags to launch March 2013
Opened largest independent luggage account 400 doors – Bentley’s – inventory to ship 2013
Maintained and developing Sears Canada catalogue business
Initiated business communications for business with Sportchek stores, Canadian Tire, The Bay – Home Outfitters
Grew Winners /Marshall’s business currently running an 60% increase vs. 2011
Costing for Canadian market from China factories
Fossil Inc. 2001 – 2011
A global design, marketing and distribution company that specializes in consumer fashion accessories. Fiscal Year Results (2010 vs 2009): Net sales increased 31.2% (31.9% in constant dollars) to $2.03 billion compared to $1.55 billion.
Regional Sales Manager
Set up Fossil Canada office in 2001. Created regional territories in Eastern Canada, set target objectives, recruited and trained regional sales force. Took brand from 7th place to #1 ranking in department stores and independents. Consistently met or exceeded sales targets in both market segments.
Independent Jewelry Stores:
Grew independents from 0 to 200 accounts, achieving 76% increase in account growth 2009 over 2008
Attained 120% to target in region, while national target growth was 30%
Drove $5M in business, or 62% of overall Canadian revenues in this market
Developed and tracked sales report analysis to minimize returns and maximize sales
Set up first Shop in Shop in Quebec independent jewellery store
Set up first casino business in Canada with Caesars Windsor
Department Stores:
Grew business to $10M retail, with region representing 60% of national revenue.
Developed first Shop in Shop in retail store, Sears Toronto and Montreal.
Hired flagship door counter managers
Conducted monthly business analysis reviews with key Dept. Store Account Managers
Created and executed series of special events to promote products and drive sales
Brandselite International Corporation 1997 – 2000
Major distributor of Fossil watches and accessories, Armani watches, Royal Doulton fragrance, Erno Lazlo cosmetics.
Territory Manager, Central Ontario
Handled full product lines with responsibility for sales to corporate accounts, department stores and independents. Provided merchandise direction of new products. Monitored inventories. Conducted event planning and ordering with buyers. Strategized new product launches.
Consistently met/exceeded account and revenue targets – increasing sales over 500% in one 6 month period.
Cosmair Parfums & Beaute (L’Oreal) 1993 – 1997
Licensed distributor for Armani, Polo, Drakar, Anais Anais,Paloma Picasso – Colognes and Perfumes
Responsible for a $1.2M territory, running at a 151% increase by 1997. Set up separate sales team to sell product via fragrance demonstrators. Orchestrated events and merchandising for self-serve in-store consumer environment. Dealt with all major department stores. Opened independent accounts.
Awarded Regional Account Executive of the Year in 1995.
Garbo Riviera 1992-1993
Jewellery Manufacturer and Distributor
Sales Representative
Merchandised jewelry, sunglasses and hair accessories to major department stores. Directed control of inventory, sales and purchasing through store line budgets.
Classic Software Systems Inc. 1991-1992
Payroll software provider
Sales Representative
Conducted promotion and sales of payroll and accounting software systems to dealers and businesses.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Retail Management and Sales Presentations – Humber College
Business Reporting – Humber College
Accounting and Financial Analysis – Toronto School of Business
Computer Programming – Humber College
Sir Winston Churchill Secondary School – St.Catharines – OSSD
REFERENCES AVAILABLE UPON REQUEST