Strategist
Resume:
Big Sky, MT Los Angeles, CA 310-***-**** ****.*********@*****.*** linkedin.com/in/francesellsworth F R A N C E S E L L S W O R T H
Producer, Craft: The California Beer Documentary - Los Angeles, CA (March 2014 - Present) Junior Planner, Deutsch Advertising, Inc. - Los Angeles, CA (Feb. 2011 - Dec. 2013) E X P E R I EN C E
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E X P E R I EN C E
Maastricht University: Maastricht, The Netherlands (2008-2009) Masters r of Science – Public Health: Health Promotion EDU C AT I ON
Intern, ANDRevealed - Amsterdam, Netherlands (Aug. 2010) Outreach via phone and e-mail for largest fundraiser of the year, the annual 5k run/walk. Assists Donor Relations Manager and offers creative input. Homeboy Industries serves high-risk, formerly gang-involved men and women with a continuum of free services and programs, and operates several social enterprises that serve as job-training sites. Responsible for all pre-production logistics, including contacting interviewees, location scouting and managing the entire production schedule.
Offers creative ideas and input to Director to improve the look and feel of the product. Works with partners to determine appropriate social media push, marketing direction and PR action plan for lead-up to release and distribution.
Maintains professional contact with all interested parties to foster relationship-building within the craft beer industry.
Acts as interviewer to all featured subjects in the film; so far I have interviewed about 100 people.
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Acted as department assistant to 10 planners: managed expense reports, travel booking, and vendor relationships, including project management and coordination of time-lines. Conducted primary and secondary market research across all clients and for internal projects. Clients included: Target, Fresh & Easy, HTC, Volkswagen, Dr. Pepper, Snapple, Playstation, 7Up, Taco Bell and all new business pitches.
Utilized in-depth interviews, focus groups, and surveys to guide and assist strategists and creative teams on creative direction.
Supervised, mentored and coached department interns. Kept abreast of cultural and millennial trends within social media to inform colleagues. Wrote for the Deutsch Blog.
Promoted to only agency Junior Planner after 2 years as Assistant Account Planner.
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Developed social media pages (Facebook, Twitter, Hyves) to increase awareness of a start-up fashion watch brand. Monitored competitors’ social media and web presence to enhance competitive advantage. Edited English language copy on website and internal documents.
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University of Wisconsin – Madison: Madison, WI, USA (2007-2008) Post Graduate Professional Certificate – Geographic Information Systems University of Wisconsin – Madison: Madison, WI (1999-2004) Bachelor of Arts: Psychology
International Study Program, Selected Participant (2003-2004) Utrecht University, Utrecht, Netherlands
Pro-bono Consultant, Homeboy Industries – Los Angeles, CA (August 2014 - Oct. 2014) Big Sky, MT Los Angeles, CA 310-***-**** ****.*********@*****.*** linkedin.com/in/francesellsworth F R A N C E S E L L S W O R T H
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S K I L L S
Customer Service Representative, American Girl Inc. - Middleton, WI (Oct. 2005 - April 2007) Assistant Special Education Teacher, Madison Metropolitan School Dist. (Mar. 2006 - June 2007) S I D E G I G S
Teaching Assistant, Maastricht University - Dept. of International Health (Sept. 2008 -June 2010)
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Instructed first year bachelor students of European Public Health (EPH) Acted as discussion leader for Problem-Based Learning tutorial groups. Facilitated and coordinated skills training workshops. Assisted the Bachelor Placement Coordinator.
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Managed, prioritized and dealt with customer inquiries and complaints of all varieties. Maximized customer satisfaction and reinforced brand loyalty.
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Worked with primary, middle and high school students in small group settings under the direction of a classroom teacher. Led individual instruction, small group interactions and activities to ensure academic and behavioral goals were met.
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Highly developed interpersonal and written communication skills aided by intuition. Computer training in: Microsoft Office Suite, Keynote, basic HTML, Facebook, Twitter, Instagram, Google +, blogs Demonstrated ability to work pro-actively in a team setting as well as independently. Collaborative environments are preferred.
Creative approach to problem-solving - seemingly random experiences that somehow add up to a very unique point of view on the world.
Extensive cross-cultural and customer service experience lead to unending patience and ability to stay cool under fire. Native English, conversational Dutch, conversational French, beginning Spanish Insatiable curiosity about people and telling their stories. Innate ability to connect the dots between disparate groups and personalities.
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Volunteering, travel, Vipassana meditation, learning languages, yoga, running: I have successfully trained for and completed three marathons.
Currently on sabbatical in Big Sky, Montana, working part-time in Residential Services at The Yellowstone Club, the only private ski and golf community in the world.
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