Marcelo Coli
Copywriter/Planner
***********.******@*****.***
Summary
I'm a Planner/Copywriter with more than 15 years of experience. Recently i was working as Creative Supervisor in Artplan Comunicação. Before that i was in Havas Rio de Janeiro as copywriter/planner . I've also worked at the following agencies : REDE 106, Casa Da Criação, MG, Fischer América, W/McCann and Doctor.
Here's a list of the clients who i worked for: Amil Health Assistence (United Health Group in Brazil), Coca- Cola, Unimed, Light, Loreal, TAP Air Portugal, Governo do Estado do Rio de Janeiro, Jornal do Brasil, Leader Magazine, Banco Boavista, Vivo, Telefônica Celular, Universidade Estácio de Sá, João Fortes Engenharia, Cyrella, Fundação Roberto Marinho, Brookfield among others.
I have prizes in the CCRJ- Melhor do Rio, Two Shortlists in CCSP, Prêmio Folha Revista da Criação, Prêmio Globo, Festival da ABP. I've been juir in the ABP Festivals, CCRJ Melhor do Rio and Colunistas Colunistas Rio de Janeiro. Actually, I'm working as a Director of the Clube De Criação do Rio De Janeiro.
Experience
Creative Supervisor at Artplan
Creative Supervisor in Artplan Comunicação. Responsible for a 15 member team. Responsible for brand and
products launches in traditional media and digital and social media. Development of integrated campaigns. Working for clients as Amil Assistência Médica Internacional, Rock In Rio, Brookfield, RJZ Cyrela, Calper, Estácio University.
Copywriter/Planner at Euro Rscg Rio
Senior Copywriter/Planner at EURO RSCG RIO
Senior copywriter dealing with agency’s largest accounts. Responsible for planning and creating integrated campaigns using all kind of medias. Led the junior staff in project development and performance management. Worked with clients as Fundação Roberto Marinho, Telecine, Brookfield, Hyatt and Light.
Copywriter/Planner at Rede106
Main copywriter working in all medias and as a junior planner. Co-responsible for a 9 member team. Concepted and executed the launch of Fashion Rocks in Rio de Janeiro. Responsible for the conceptualization and creative positioning of the Orkut ́s relaunch in Brazil. Created the first Google ad in Brazil. Worked for the following clients: Google, Orkut,Youtube, Valisère, Red Bull and Natura.
Copywriter/Creative Supervisor at Casa da Criação
Casa da Criação is a 25 year old agency in Rio de Janeiro, one of the most traditional ad agencies with important clients in the industries business
Creative Supervisor/Copywriter at MG Comunicação
February 2004 - January 2007 Creative Supervisor working for the following clients: Vivo, Banco Cruzeiro do Sul, Du Loren, Safeway Motorcycles, Wilsonking Volkswagen Dealer, Pampa Grill Restaurant, among others
Copywriter at Fischer America Rio
September 2002 - April 2004 Copywriter working for the following clients: Telefonica Celular, Ponto Frio, Varig Airlines, BR Petrobras, El Paso, Casashopping and Telesp Celular.
Junior Copywiter at McCann Erickson Rio de Janeiro
June 2001 - July 2002 Junior Copywriter working for clientas as: Coca-Cola, Unimed Rio, Fanta, Exxon- Mobil, Kaiser, L'oréal Paris, Lucky Strike, and Kibon Ice Creams.
Junior Copywriter at Doctor Propaganda
March 2000 - March 2001 (1 year 1 month) Doctor was one of the most famous hot shops of advertising in Rio de Janeiro, for over 5 years it has become sistematically one of the best agencies of Brasil.
Volunteer Experience
Rio de Janeiro Creative Club Director at CCRJ - Clube de Criação do Rio de Janeiro
September 2010 - Present (4 years 10 months) I've helped to organize two editions of Melhor do Rio (Best Of Rio) the CCRJ's advertising festival. Working as a consultor to the festival and helping in the decisions of the club. Four times nominee as a juri member to the Melhor do Rio Festival. Copywriters Festival.
Languages
English (Native or bilingual proficiency)
French (Elementary proficiency)
Spanish (Limited working proficiency)
Invited as a the major speaker in the name of the CCRJ to the Paraty
Education
Pontifícia Universidade Católica do Rio de Janeiro
Unfinished, Communication, 1998 - 2002
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor, System Analisis, 1989 - 1993
Honors and Awards
Top Ten CopyWriters of Colunistas Rio. ABP International Festival Awards. Gold Distinction in Prêmio Globo. Grand Prix of About Magazine. Two time shortlist in Clube de Criação de São Paulo. Clube de Criação do Rio de Janeiro - The Best of Rio.
Interests
New Technology, Music, Tennis, Soccer, Web Designing, Guitar, Travel, Love, Wines, Justice, Making a better world.
Other Courses.
Digital Marketing-Shaw Academy.
Artplan Corporate Academy - Financial Manegement.
Artplan Corporate Academy - Empresarial Manegement
Artplan Corporate Academy – How to be a real leader
Artplan Corporate Academy - Presentation Technics.
Usability And Design of interfaces – Pontifícia Universidade Católica Rio de Janeiro
Marketing Administration - Getúlio Vargas Foundation
Merchandising, Promotion and Advertising – Getúlio Vargas Foundation
Copywriting for Advertising – Escola Superior de Propaganda e Marketing
Microsoft Certified Professional in Visual Basic 3.0
Microsoft Certified Professional in Management of the Advanced Services for
Microsoft Windows NT
Adobe Certified in Adobe Flash CS3
Microsoft Certified Professional in SQL Server Services