Sales Manager, Business Development and Client Management
Resume:
KARAN CHOPRA
Email: acqpr3@r.postjobfree.com
OBJECTIVE
To apply my skills and knowledge to enhance the growth of an organization and to learn and expand my horizons
PROFESSIONAL PROFILE
- Over 8 years of B2B sales & marketing experience that includes people management, business strategy and training
- Experienced in managing delegate and sponsorship sales team for various industry events including Advertising & Digital Media, ICT, Finance, Commodities, BPO and Oil & Gas
- MBA with specialization in Marketing from James Cook University Singapore EMPLOYMENT RECORD
Financial Services Technology (FST) Media
Accounts Manager - Singapore – July 2014 to Present
- Responsible for conceptualizing, developing & selling high impact Integrated Marketing Programs to medium and large ICT vendors across Asia Pacific Region
- Consultative sales to senior marketing & sales decision makers to choose the right marketing solution based on their objectives and business strategy
- Account management & client servicing to ensure continuous client engagement and revenue generation
- Solutions sold to technology service providers includes integrated digital marketing and cutomized event solutions for the BFSI sector
- Prospect and generate new business opportunities through web, phone research and constantly engage existing clients to build stronger partnerships with their senior executives
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IMAPAC Singapore Private Limited
Sales Director - Singapore – Jul 2013 to Jul 2014
- Responsible for organizing events for emerging sectors, consisting of 5 to 6 annual corporate events across the SEA region
- Consult senior marketing & sales decision makers to choose the right marketing solution based on their objectives & business strategy
- Collect feedback from the market and advise internal teams in creating brand new syndicated and customized services/properties
- Revenue generation through sponsorship sales and managing delegate acquisition sales team.
- Managing, monitoring and training sales teams, planning sales strategy and lead generation through marketing initiatives & cold calling
- Events executed cover life sciences, commodities and retirement living & senior care industries
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IQPC Worldwide (Singapore)
Conference Manager – Sep 2012 to Jul 2013
- Develop event strategy by conducting industry research and understanding market issues
- Collaborate with other sales managers/teams to maximize revenue and business opportunities
- Plan branding and communication strategies through various online platforms & media partnerships
- Acquire speakers and building data for market coverage
- Coordinate with marketing and sales teams for successful event delivery
- Events executed in Finance, Shared Services and Customer Experience Management
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Strategic Business Networks Private Limited
Senior Manager (Sales & Marketing) Singapore – Feb 2009 to Aug 2012
- Spear headed execution of Asia-wide programs and guided operations teams to deliver and exceed client's expectations
- Manage event sales and marketing teams executing 8 - 10 events annually
- Prospect and generate new business opportunities with new logos and constantly engage with existing clients to build stronger partnerships with senior executives
- Revenue generation through cold calling leads development & client management for delegate & sponsorship sales.
- Oversee branding & communication event strategies from product positioning to developing marketing collaterals and lead generation through marketing campaigns
- Acquire and manage media partnerships, database development and ensuring online presence for campaigns
- Events executed for sectors such as Oil & Gas, ICT & Six Sigma
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Publicis Communications (India) Private Limited.
Brand Executive, Jun 2005 – Dec 2006
Accounts handled - L’Oreal India Pvt. Ltd and Hamilton Housewares Pvt. Ltd
- Managing creative projects & client/agency relationship
- Writing creative briefs to execute branding campaigns
- Leading branding campaigns through outdoor, print, TVC & online media.
- Planning communication campaigns for both internal & external stakeholders.
- Experienced in managing pan-India campaigns for Outdoor & Print Media.
- Conducting qualitative research through interviews & focus groups.
- Interacting with media agencies to ensure timely media releases & negotiating on media prices for the client.
- Organizing & managing product photo shoots for clients.
- Conducting brand research & plan activities.
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Enterprise Nexus Private Limited
Client Servicing Executive, Mar 2004 to May 2005
Account handled – Sony (Singapore)
- Conducting research activities in the electronic goods market of Mumbai & Delhi
- Research to provide an understanding of consumer perception, market situation, understanding market fluctuations and competitive analysis in terms of product features & price of Sony electronic products.
- Organizing seminars/exhibitions as a platform for wholesalers/retailers & consumers to understand Sony products and its features.
- Promotional activities at B2B/B2C level to provide information to wholesalers/retailers and Consumers of Sony Electronic products.
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EDUCATIONAL QUALIFICATIONS
- MBA specialization Marketing, James Cook University Singapore, March 2007- Sep 2008, GPA 5/7
- BA specialization Economics, Mumbai University, India, March 2000 to March 2004 PERSONAL DETAILS
- Good interpersonal skills
- Ability to adapt well to the environment and develop a good rapport with people
- Dedicated, focused and able to prioritize tasks
- Languages Known – English, Hindi and Marathi
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