Sales Marketing

Career Summary

Dedicated marketing professional with progressive marketing experiences across various industries including: Retail and Medical Devices

Exceptional ability to analyze current trends, develop marketing strategies and project plans

Strategic Collaborator: working closely with partners and key stakeholders to maximize impacts

Strong presentation skills with a demonstrated ability to effectively influence internal/external stakeholders

Professional Development: Miller Heiman Sales Training, Art of Marketing Conferences, Global Marketing Course

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), SAP, Adobe Photoshop, Salesforce.com

Education

Honours Bachelors of Business Administration. Major in Marketing Apr 2009

University of Guelph Humber, Toronto, ON

Diploma in Business Administration. Emphasis in Marketing Apr 2009

Humber Institute of Technology and Advanced Learning, Toronto, ON

Experience

Becton Dickinson (BD), Mississauga ON Nov 2012 – June 2015

Associate Product Manager

Analyze current market trends, consumer and competitive data to develop marketing plan and pricing strategy for two portfolio brands

Managed marketing budget and financial performance, providing quarterly projections to the Global Business

Worked with the Global Marketing Team in developing project plans for the Canadian market involving the launch of new technology and pilot studies to protect $5M of existing business

Notable Initiatives and Outcomes

Manage product portfolios for two divisions worth $15million dollars in gross revenue, delivering 15% growth in one product line

Presented product portfolio to high valued account with the Strategic Account Manager resulting in a contract extension for an additional two years, increase in net sales by $1.5M

Marketing Coordinator

Directed the production of marketing materials and sales collateral consistent with the BD Identity Standards including: tradeshow booth, customer posters, sales training literature and presentations

Participation on several global project teams including: SAP upgrades, Business Unit Administrators for iPad technology, website enhancement initiative, and the Volunteer Committee

Managed iPad marketing tools which included the launch of 10 new iPad apps and bigtincan for the sales team

Notable Initiatives and Outcomes

Developed and ran iPad training program to successfully covert 80 sales reps to active users, created monthly reports with metrics monitoring activity/usage to ensure continued use

Initiated, designed, and deployed tradeshow process for marketing and sales teams resulting in time savings of 2 days per month for the distribution centre team

Holt Renfrew, Etobicoke ON Sept 2009 – Nov 2012

Vendor Relations Coordinator

Established relationships with global vendors to ensure labeling compliance, EDI enablement, and becoming Retail Ready

Developed education program for new vendors on government policies and Holt Renfrew business requirements and hosted monthly webinar sessions to ease transition into the Canadian marketplace

Notable Initiatives and Outcomes

Developed and implemented vendor compliance program to assist the company in recovering $250K annually in merchandise re-labeling costs

Reduced the number of non-compliant shipments in 2012 by 40%

Logistics Coordinator

Created a monthly report to show monthly and YTD results for the labeling compliance program

Assisted in the testing and implementation of the EDI tools within the company

Worked closely with the Buyers to setup new vendors and coordinate labels in compliance with Canadian federal/provincial regulations

Provided EDI support for the buying office to troubleshoot issues such as: matching UPCs, loading POs, tracking missing order issues

Notable Initiatives and Outcomes

Completed daily various EDI related tasks to optimize inventory, streamline business processes, and reduce data entry errors by 30%

Humber Institute of Technology and Advanced Learning, Etobicoke ON Jan 2007 – May 2009

Peer Assistant

Trained new employees on office administration, computer software, and note-taking duties

Edited textbooks in preparation for conversion to audio to ensure user-friendly format

Attended classes from various programs and took notes for students with disabilities

Notable Initiatives and Outcomes

Invigilated tests for students ensuring their accommodations were fully met. Worked closely scribing for students with Asperger’s and Cerebral Palsy to ensure they were able to successfully complete their examinations

Awards and Recognition

Becton Dickinson Applause Award, 2014

oAward that recognizes employee significant contributions within their department

Holt Renfrew Performance Recognition, 2012

oAward for a contribution resulting in tangible benefits or savings to the organization

Humber College Judy Harvey Spirit Award, 2009

oDemonstrated outstanding dedication and contribution to student development

Volunteer Experience

Member of BD Volunteer Committee: JDRF Ride, Darling Children’s Home, HPIC

March of Dimes: Event planning for gala dinner

Mully Children’s Family Charitable Foundation: Planned a Art Gallery event to raise funds, promote awareness

Deborah Thompson’s School of Dance: Assistant Instructor

City of Brampton Parks and Recreation Assistant Instructor

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