Sales Manager

Valerie Catberro

*********@*******.*** • Naperville, IL 60565 • 312-***-****

• MARKETING • ADMINISTRATION • SALES • PROJECT MANAGEMENT Solution-oriented, innovative marketing and administrative professional with a tradition of performance excellence growing market presence, planning trade show participation, managing operations and driving revenue growth. Consistent Top Performer with extensive experience organizing new business and implementing strategies that generate optimal business productivity. Recognized for strong work ethic, sense of passion, exemplary integrity and thorough commitment to professional excellence.

Areas of Strength and Expertise

•Product and Brand Management •B to B Sales and Marketing Strategies •Campaigns

•Media Planning and Buying •Vendor Negotiation •Project Management •Trade Shows

•Client Needs Analysis •Sales Forecasting •New Product Development, Launch

•Productivity Improvement •Budget Management

PROFESSIONAL EXPERIENCE

Pat Mooney Inc, Addison, IL. 2015 – 2014

Exclusive Importer and Distributor of Industrial Machines Marketing Administrator

Devise and execute communications and strategies for dealers and customers to increase brand awareness. Develop a lead generation program to increase revenue.

•Responsible for high impact advertising and marketing campaigns for print and digital.

•Orchestrate brand awareness through website, collateral and promotional materials, advertorials, press release, newsletters and presentations to dealers and businesses.

•Execute tradeshow and symposium participation to include direct oversight from start to finish. PETER WOLTERS OF AMERICA, Des Plaines, IL 2014 – 2012

(A Lam Research Company ) Manufacturer of High Precision Industrial Machines Regional Marketing Administrator

Plan, develop, execute all marketing, advertising initiatives such as press releases, promotions, direct mail, and e- newsletters for United States, South America and Canada. Accountable for department, advertising, trade show budgets, marketing purchases, sales and office operations.

• Implemented a tracking system to understand effectiveness of marketing efforts.

• Increased sales 25% due to marketing initiatives. Established electronic library for marketing and sales materials.

• Direct oversight of planning, organizing all facets of trade show management to comply with budget constraints, including powerful trade show theme, brochures, personnel assignments, onsite problem resolution and show logistics for United States, South America and Canada.

• Oversee project tracking software; prepare forecasts using Fort Knox system to maintain proper machine inventory levels to support sales.

• Responsible for operations in General Manager’s absence.

• Produce million dollar sales proposals and contracts for domestic sales.

• Source vendors, negotiate corporate contracts; monitor and approve expenses for sales, marketing and engineering.

• Orchestrated renovation project of 40K sq. ft. warehouse / office facility. HUNTER DOUGLAS, Itasca, IL 2011 – 2002

Manufacturer of Custom Window Coverings in North America. Formerly Acme Window Coverings. Account Manager

Identified and developed new business opportunities through assertive channel marketing strategies that include trade show /

special event planning, direct mail campaigns and targeted sales presentations. Negotiated product pricing, sample programs,

and co-op funding.

• Top performer for new business, consistently every year; averaged 128 new accounts annually (national accounts, buying groups, private shops, and shop-at-home business).

• Outperformed some of the field reps by 25%. Entrusted to manage company’s largest account.

• Ranked #1 Inside Sales Manager, Midwest Division, for small account business generation.

• Proactively reactivated dormant accounts. Maintained a high level of client retention and business volume.

• Promoted national advertising campaigns, planned and managed trade shows and new product rollout events throughout the Midwest.

• Facilitated vendor sample sales lending program which increased revenue approximately one million dollars; tracked and controlled inventory.

DIVINE GLOBAL SERVICES, Lisle, IL 2002 – 2001

Contact business services company focused on lead generation Sales and Marketing Analyst

Generated new business from database of new and existing customers through cross-selling and up-selling of clients’ campaigns and seminars. Promoted professional services, managed services, and software. Managed accounts, liaised between customers and sales force.

• Ranked #2 in new business and lead generation, targeting accounts with $100 million plus revenue.

• Provided 35% of leads on a daily basis.

• Maintained e-Newsletter membership list.

BENTRON, Naperville, IL 2001 – 1998

Marketing services, lead generation company

Sales

Developed new business through assertive cold calling and referrals. Generated sales leads for business-to business and business-to-consumer products.

• Managed all aspects of inbound / outbound marketing campaigns. Recognized for substantial increase in revenue.

EDUCATION

Northeastern Illinois University, Chicago, IL • B.A. in Business Management Language-Russian-Limited Working Proficiency

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