Thomas P. Boyer

**** ********** *****

St. Pete Beach, FL 33706

727-***-****

acqofy@r.postjobfree.com

EXPERIENCE

****-**** ********* *** ******* Consulting, St. Pete Beach, Florida

Developing marketing strategies, writing plans. After ‘10: Conceiving,

writing, and editing test questions in all subjects, grades 8-12, for

Measurement Inc, Durham, NC.

2004-2006 Editorial Consultant, Cleveland, Ohio

Writing/Editing projects for Case Western Reserve University Published:

WPA Prints in Special Collections - an essay by Thomas Boyer (illuminates

the cultural value of the prints within the context of the Great Depression)

2003-2004 USF (University of South Florida), St. Petersburg, Florida

Adjunct Professor of Marketing (taught Basic Marketing and

Marketing Management to undergraduate business students).

--also Florida Metropolitan University (FMU), Retailing Mgmt.

1993-2003 Private Investor

Managed Internet investment accounts for a select client base, focusing on a small group

of blue-chip technology stocks and their derivatives, including a variety of covered call

writing and purchasing strategies.

1989-1991AT&T Consumer Products, Parsippany, NJ

National Marketing Manager

Managed entire marketing program, including advertising (print and direct marketing), lead generation and tracking, fulfillment, PR, research and planning, pricing, two-tiered distribution, product literature, customer training, sales training, and trade shows

Won industry awards for video owners manual and advertising program

1988-1989 Brother International Corporation

National Sales Manager

Started microwave/convection oven business in U.S., rapidly building sales in first year

Hired, trained, and supervised regional sales manager and home economist/demonstrations program coordinator

Created innovative public relations strategy, gaining recognition in January ’89

Business Week for the “Hi-Speed Oven” as one of the “Best New Products of 1988”

Developed merchandising programs, international trade show participation (attended in

Cologne, Germany), and established corporate account relationships

1986-1988Robinton Products Inc., Sunnyvale, CA

Regional Sales Manager (Submetering Systems)

Created and managed first New York City office, including salesmen

and applications engineer

Rapidly built sales to more than $2 million in first year

Developed direct marketing programs and relationships with architects,

specifying engineers, and consultants, leading to increased business

Chose, organized, and participated in regional and national trade shows

1985-1986 Dranetz Technologies, Edison, NJ

Product Marketing Manager

P&L Responsibility for all energy management products, including portable and permanently installed versions, as well as IBM-PC based remote monitoring systems and software

Increased profit margins from 17% to 20% through reduction of manufactured cost and strategic price increases

Maintained product line revenues in face of declining overall company sales and tightened marketing budgets

Introduced new products to market, including the writing of promotional literature,

development of advertising, conducting sales training, and organizing trade shows

Dotted line reporting of manufacturing, engineering, and sales (in-house regional sales

managers and independent sales reps)

1983-1984The United Group, Randolph, NJ

(Multi-division company engaged in the manufacture, distribution, and installation of a range of products sold to general industrial markets (company sold, early 1984))

Marketing Director

Responsible for marketing management of the parent company and sales management of the manufacturing subsidiary

Improved relations with distributors, leading to a 50% sales increase

Recruited, trained, and directly supervised national sales manager

Selected, organized, and managed trade shows

1977-1982ADT, New York, NY

(Leading marketer, designer, manufacturer, and installer of burglar/fire alarm systems and energy management packages. Clients include over 400 of the Fortune 500. Largest, vertically integrated firm.)

Product Marketing Manager

Increased new product sales by 37% over highest forecast

Improved profit margins by reducing manufacturing costs and sales estimating inaccuracies

Wrote marketing plans and designed product literature

Created and taught sales and service training programs

Organized and participated in trade shows

Hired and supervised applications engineer and field marketing staff

Additional positions: Project Manager/Contracts Administrator, Writer/Analyst

(Training Department), Technical Writer (Systems Engineering Department)

EDUCATION

Case Institute of Technology, Cleveland, Ohio, 1966-1967, Electrical Engineering.

Dartmouth College, Hanover New Hampshire, 1967-1970, English, AB 6/70.

Smith College, Northampton, MA, 1973-1976, Musicology MA 6/76.

Teaching Fellow, Thesis published in April,1980, The Musical Quarterly

University of Chicago, Hyde Park, Illinois, 1976-1977, Ph.D. program in music history.

Columbia University, NY, NY, 1978-1980, Marketing and Finance, MBA 1/81.

Harvard University, Cambridge, MA, 1994-1995, Graduate School of Arts and Sciences.

Stetson University Law School, St. Petersburg, FL,2002-03 (contracts, property, agency, etc.)

Series 7 Securities License, December 1993.

District Enrollment Director, Dartmouth College

Columbia University Alumni Club board member

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