Customer Service & Sales Management

Craig M. Stolarski

** ******** *****, ********, ** 08840 - **************@*****.*** – 732-662-9640h - 917-282-7176c

SENIOR SALES DIRECTOR

Professional Inside Sales/Customer Service Director with over 20 years’ experience in all phases of the business cycle. Consistently exceed objectives and increase bottom-line profits for employers. A quick learner and excellent communicator with an ability to perform well in multi-tasking environment.

Extensive experience in the sales process from lead generation & qualification to lead management and sales metrics. Thrive in advertising and customer service arenas: a detail-oriented individual, friendly and personable, a self starter with a willingness to work well as a team leader.

Creative and skilled analyst with strong problem-solving skills offering outstanding systems expertise, excellent computer and Internet skills. Strong analysis of lead qualification and lead tracking.

Areas of Expertise:

- Inside Sales Management - Consultative Selling Approach - P&L Management

- Print/Digital Expertise - CRM/Sales Force Experience - Leadership/Team Management

- Commission Reporting - Managed $20 Million Budget - Customer Service

Professional Experience

GoodEarth Distribution, Fort Lee, NJ (2014-Present)

GoodEarth Products, LLC is your leading sustainability solutions provider that develops specific facilities protocols as outlined by customer needs.

General Manager Fitness Sector

Main contact for Equinox, Blink, Soul Cycle and Pure Yoga locations (100+) for their supply needs.

Monitor all shipping and receiving of fitness club inventory levels.

Strategically source products with a guaranteed cost savings that enhance the customer experience.

Structured 4 person customer service team to manage daily account activity of 2 major fitness chains.

NC Enterprises/FedEx Contractor, Edison, NJ (2010-2013)

FedEx Ground is the leading provider of ground small-package delivery services, providing service to the United States and Canada.

Bulk Business Delivery/Office Manager

Responsible for the physical unloading and/or sorting of packages by hand to business customers.

Coordinates delivery and pickup windows with customers to ensure proper timely delivers.

NC Enterprises contact person for all trucking vendors and services.

Manage payroll and HR issue for staff of 70.

Adforum.com/MayDream, Hoboken, NJ (2009-2010)

US Managing Director

AdForum.com is an information provider focused on the global advertising industry. We have partnered with leading trade press in over 10 of the largest advertising markets around the world and also have partnerships in place with the industry's top festivals and award shows. In addition, we work with some of the largest industry management consultants. In all we have information on over 20,000 agencies and 70,000 ads (TV, print, interactive, etc.) from around the world. I left the company when they could no longer make payroll.

Manage US operations and primary point of contact to vendors, C-level clients and partners.

Accountable for all office operations: revenue analysis, budgeting, recruiting, and office management.

Manage office staff of 10-12 employees, including sales, marketing, content, and development teams.

Perform weekly and monthly sales forecasting and competitive analysis for CEO.

Lead sales for Adforum Summit, a yearly sales summit between ad agencies and search consultants.

VMS, New York, NY (2008 – 2009)

Account Services Sales Manager, Advertising Services Division

VMS provides corporate executives and marketing, public relations and advertising professionals with unsurpassed media monitoring, competitive advertising monitoring and analysis solutions. VMS went out of business in 2009.

Supervise Account Services department of 20 employees that generates department revenue over $18 million.

Implemented new sales metrics for lead tracking, lead qualification, and pipeline development.

Developed enterprise level solutions for C-level clientele with business development team.

Create customized client order reports based on a multi-media tracking system from start to completion.

Responsible for all staffing and training of ad services department on VMS products and services.

Bonnier Corp (Formerly Time4 Media, a Division of Time Warner), New York, NY (2001 – 2007)

Corporate Manager of Inside Sales for Golf Magazine, Popular Science, Field & Stream, Outdoor Life, Ski, Skiing, Shot Business, Yachting, Motorboating, and Saltwater Sportsman

Time4 Media is the publisher of 18 consumer titles and five trade publications, including such titles as Popular Science, GOLF MAGAZINE, Field & Stream, SKI, This Old House magazine, Yachting and TransWorld Skateboarding. Time4 Media was sold to Bonnier and they had companywide layoffs.

Increased department revenue for five straight years: 20% to $7.6 million in ’02, 13% in ’03 to $8.6 million, 8% in ’04 to $9.3 million, 4% in ’05 to $9.7 million and 5% in 2006 to $10.1 million.

Manage sales staff of 17 employees for 10 different publications with a combined circulation of 6,577,000.

Developed new supplemental advertising sections and classified online programs for Time4 Media titles.

Built volume based sales department to handle over 9,500 ads and 3,400 active accounts, consisting of 70% print and 30% digital in verticals of tech, golf, DIY, skiing, outdoors, boating and fishing.

Created billing criteria for Time Inc. to organize classified advertising accounts.

Attend 15–20 national trade shows a year promoting direct response & special section advertising for T4M.

Supervised sales cycle of department, typically 3-6 months with deals from $5,000 to $250,000.

Wenner Media, New York, NY (1999 – 2001)

Corporate Classified Director, Rolling Stone, Men’s Journal and Us Weekly

Magazine publisher Wenner Media owns Rolling Stone, its flagship publication that has been covering music and pop culture for more than four decades. The company also publishes men's lifestyle magazine Men's Journal and gossipy entertainment title US Weekly. In addition, Wenner Media operates Web sites for its magazines.

Manage classified department of 10 for 3 different publications with a combined circulation of 2,735,000 and

total revenue of $3.9 million.

Increased classified ad pages by 14% from 217.75 to 247.25 in 2001.

Developed yearly sales and revenue projections, submit weekly classified activity reports to CFO.

Supervised all classified receivables and monitored all outstanding clients.

Implemented new billing process and classified production procedures.

Miller Freeman, New York, NY (1997 – 1999)

Eastern Marketplace Manager, Network Magazine

Miller Freeman was a trade magazine publisher and producer of industry trade shows for IT and retail markets.

Sold direct response advertising for an IT trade publication with a circulation of 235,000.

Increased direct response ad pages 25%, 60 ad pages up from 48 ad pages in 1998.

Established a strong customer base of 65 accounts.

Called on 50-75 network computer companies at high tech trade shows.

Conducted need analysis, partnering with clients to better understand and sell their services.

New Times Inc., Phoenix, AZ (1995 – 1997)

Senior Classified Account Executive, Phoenix New Times

New Times was founded in 1970 and grew to become the largest alternative chain in the country prior to its merger with The Village Voice. The company started with Phoenix New Times.

Education

BA in Advertising Michigan State University, East Lansing, Michigan

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