Farah Haddad, MBA

*** ******** ***** ***** ***** Dubai United Arab Emirates

Phone: +971-**-**-***-** acqmdq@r.postjobfree.com https://ae.linkedin.com/in/farahhaddad Skype: fhaddad75

Objective

Seeking a leadership position in a role spanning Sales, Marketing and Business Development. Ideal industries include

Safety, Security and oil and gas. Ideal role would include a customer-facing aspect to align the technology to market needs.

Summary

Dynamic and results-oriented Sales, Marketing and Business Development Manager with over 16 years of successful new business

development, competitive market share expansion, distribution and channel management, and customer-relationship development.

Business developer focused on customer needs and innovative problem-solving solutions; built bridges with key customers cultivating

over $45 million of revenue. Recognized by colleagues as an effective leader who excels at building, growing and leading high

performance and diverse teams. Proven expertise in Sales Management, Strategic Business Development, and developing new revenue

streams in both B2B and B2C business environment.

Key Achievements

! Managed a turnkey project with development of a growth plan with product roadmap, budgeting, timeline and products to launch.

! Managed 3M P&L of $45 Million with an annual growth of 25-30% year on year.

! Developed full line of personal protective equipment including starting with the business plan and product road map to assigning

channel partners and actual selling and marketing of the whole range.

! Developed Global Aerospace Logistics (G-18 SOC Airfield aviation maintenance) key customer to over $1.o million dollar of

Respiratory protection equipment customer.

! Lead and won bidding on tenders cultivating over $100 million for clients throughout the Middle East and North Africa including:

Saudi Electric Company, Sonangol (Angola), Shell (Qatar), ORPIC (Oman), SADARA (Saudi), and BP (Tunisia and Algeria).

! Increased top line (sales revenue) of CanaSafe Brand to over $1.0 million through establishment of new distribution channels in

UAE, Qatar, Saudi, Bahrain and Kazakhstan as well as winning major contracts with key accounts (EMAL, Makita). While reducing

the COGS by 5% through streamlined inventory management.

! 40% top line increase for the Head, Hearing, Eye and Face (HHEF) product portfolio through Successful smooth integration of new

acquisitions (AEARO, AIM portable gas detectors and Quest) within the region including new distributors acquired (managing

conflict between legacy and newly acquired distributors) and developed new pricelist segmented by product category and

rationalized to the proper product mix including newly acquired products.

Core Competencies

! Sales, Marketing and Business Development, Distribution Management, Key Accounts Management and Team/People Management

! Go-To market strategy development for key verticals (O&G, Marine, Power & Energyetc.), Development and Execution of long

terms and short term Sales and Marketing Plans and Tactics (Strategic Planning)

Farah Haddad, MBA

401 National Bonds Plaza Tecom Dubai United Arab Emirates

Phone: +971-**-**-***-** acqmdq@r.postjobfree.com https://ae.linkedin.com/in/farahhaddad Skype: fhaddad75

Experience

Business Development Manager/Senior Product Manager Total Safety US, Inc. Jan 2014 Feb 2015

! Developed full line of personal protective equipment PPE private labeled with Total Safety Brand

! Managed the product offering life cycle from strategic planning to tactical activities while sustaining business growth and profits.

! Identified key product offerings, analyzed and assessed potential channel partners/suppliers and allocating them for the obliged

extent.

! Staff Development. Hire, retain, and develop talent.

! Conducted market research on competitive landscape and entry barriers.

! Identified business necessities for present and future products through correspondence with diverse specialties units over the locale

(UAE, Saudi, Qatar, Oman, Bahrain, Kuwait, Morocco, Angola and Kurdistan to name a few.)

! Identified and interpret market intelligence, choosing right channel partners to manage PPE and distribution rights.

! Supporting the division head (VP Sales) in creating and actualizing a broad go-to-market arrangement while engaging in new product

development and new marketing conceptualization.

Business Development Manager CanaSafe Middle East FZCO Feb 2011 Dec 2013

! Developed full line of personal protective equipment PPE private labeled with CanaSafe Brand

! Identified and developed strategies for new business opportunities in the region, with emphasis on increasing sales, managing pricing

and revenue generation.

! Assigned distributors in UAE, Bahrain, Qatar and Kazakhstan.

! Deftly mapped business processes and implementation of ERP system, while focusing on pipelining projects based on short

term/long term.

! Managed a team of 3 marketing and design staff

! Engaged in identification of new product ideas, existing product development while building in-depth knowledge of the market and

consumers.

! Collaborated with third party marketing agencies to deliver adequate marketing activities.

! Worked closely with suppliers to improve operations and reduce cost

Sales and Marketing Manager 3M Gulf June 2008 Jan 2011

! Management of all 3M-OH&ES distributors in all GCC and Levant and Key accounts (EMAL, DUBAL, ARAMCO, Emirates

Airlines, Sohar Aluminum, PDO, KOC, Mcdermott, Lamprell, Emirates Steel, Qatalum, QatarGas, Q-Chem to mention some)

! Managing a team of 5 Sales and Marketing professionals managing regional sales responsibilities across the GCC and Levant

countries.

! Directed Sales & Marketing operations and management of all Gulf and Levant Distributors

! Managed the productivity (P&L - $45 million) of the Business Unit, Initiated brand development in alignment with 3Ms corporate

strategy.

! Managed pricing strategy, developed annual marketing plans, delivered marketing activities within agreed budget.

! Regularly conducted market intelligence activities and research in an effort to assist sales team to remain competitive in the

marketplace

! Develop pricing strategy by managing product mix with the distribution to ensure optimum and profitable sales

! Develop annual sales plan in conjunction with the sales department that should detail the years activities to meet BU agreed

objectives

! Staff Development. Hire, retain, and develop talent

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Farah Haddad, MBA

401 National Bonds Plaza Tecom Dubai United Arab Emirates

Phone: +971-**-**-***-** acqmdq@r.postjobfree.com https://ae.linkedin.com/in/farahhaddad Skype: fhaddad75

Regional Sales Manager (Middle East & Africa) TTI (A&M Middle East) Jan 2007 May 2008

! Business development and Distribution management for all AEG, Homelite and Milwaukee authorized distributors in the Middle

East, GCC and Africa

! Achieving and exceeding sales targets for the region

! Careful evaluation and assessment and assigning of new prospect channel partners in new markets

Senior Marketing Executive (North Africa & West Asia) Black & Decker Overseas Mar 2003 Dec 2006

! Managing pricing issues and developing price lists based on the market potential and competition analysis

! Managing and tracking the profitability and operating income in the region

! Gathering market information and competition information as well as assisting the sales manager in decisions making process

! Plan and conduct Marketing activities and marketing events in the region

! Assist the gulf marketing team in conducting marketing events and activities in the GCC markets

! Helping in developing marketing literature as well as campaigns and promotions for the region

! Arranging and conducting training for the export markets, and Conducting all Arabic seminars, trainings and presentations

Southern Region Area Manager HILTI Jordan Jan 1999 Feb 2003

! Managed sales and marketing activities.

! Key accounts/Key projects manager for Aqaba and Southern Jordan Territory.

! Prepare technical proposals, Negotiate agreements, prepare Submittals for consultants and official offers.

! Deal with official and governmental institutions.

! Report sales forecast and business results to sales manager.

! Manage and follow up inventory handling systems and standard filing system.

! Prepare products orders based on a study for Aqaba market and follow up clearance and governmental procedures.

! Handle and organize accommodation for all Aqaba visitors.

! Handle and organize events and seminars for Aqaba and southern Jordan Territory.

Selected Projects

! Orion ERP system integration and implementation for CanaSafe

! Shift CanaSafe Warehousing from SAIF zone to Jebel Ali resulting in 40% decrease in warehousing cost.

! Carried out full consultative process in McDermott and Global Aerospace Logistics (GAL) and Sohar Aluminum workplace to

identify hazards, assess their risks and propose the right PPE to use.

! Key speaker in Emirates Safety Group about the importance and proper use of hearing conservation equipment.

Education

University of StrathclydeSchool of Business

Master of Business Administration 2013

Jordan University of Science and Technology

B.Sc., Chemical Engineering 1998

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