Design Project

Senior Designer, **** to **** LRG Marketing and Communications, Inc.

• Design of all web related components for Email/Web marketing client accounts.

• Responsible for the design of monthly client E-blasts campaigns/newsletter blasts,etc.

• Produce all Flash banner and advertisement content for Security Camera industries worldwide.

• Establish best practices/branding guidelines with clients /site development

• Work in tandem with developers in the build out for company sites

• production and maintenance of client websites

• Produce and edit commercial video footage for Security Camera conventions, utilizing Adobe Premiere and After Effects for Kiosk displays.

• Work with print team in catalog design and all promotional printed materials. Lead Designer, 2008 to 2010 House Party, Inc.

• Responsible for insuring event-asset design solutions.

• Work closely with event producers on resource allocation and time assignments in meeting the goals of the client.

• Supervise junior and freelance design teams in the creation of event-driven websites

• Insure client branding aesthetic

• Direct the overall look and feel of the event experience.

• Develop and produce all Flash event promotions and slide presentation

• Design on-line promo banners and widgets

• Oversee all events from kick-off to event site going live Sr. Art Director, Merchandise 2005 to 2007 BMG Columbia House, Inc.

• Design and art direction for all BMG CH Direct Mail Merchandise promotional materials from inception to completion

• Manage and implement layout design, including planning, layout review and copy production coordination

• Liaison with Marketing, Assets and Copy departments to ensure quality control

• Coordinated freelance and studio artist on project-to-project basis.

• Work closely with the Photo Assets department organizing photo shoots, color corrections and retouching

• Directed and initiated improvements on design prototypes and design templates

• Integration and design tie-ins with Music Magazine and DVD Club promotions

• Merchandise Promotions redesign to enhance the Club member buying experience resulted in annual $/member growth of 10%

Art Director, Music 1999 to 2005 Columbia House Company

• Responsible for creating concepts, design elements and layouts of Music Club catalogs

• Worked closely with the Editor to implement creative and high-impact copy

• Managed small creative staff and freelancers in all aspects of the production and execution of concepts

• Coordinated projects with production department, traffic group and prepress department to meet deadlines

• Served as liaison with outside design studios and outsource services for scanning and photo retouching

• Designed covers for in-house music CDs

Art Director 1995 to 1999 The Music Group, Inc.

• Designed re-packaging for all CD re-issues of Jazz, Big Band and Country music catalogs, including booklets, traycards and J-cards

• Developed and executed cover designs for music industry publications such as Piano Today and Sheet Music

• Assisted with various pre- and post-production tasks involved for film output and print production

• Responsibilities included interfacing with SONY Music, EMI, BMG and Polygram Special Products divisions Freelance Designer 2014 to Present

Benchmark Education Teacher Guide layout design, Catalog cover design Site graphic updates Berlin Productions Wyndham Resorts & Ramada Inn Corporate site banner design Seton Hall University New Year Flash E-Card animation & design rodenyc.com Real Estate property catalog design flash banner animation design Emelin Theatre Bluegrass Season Guide 2015-2016

Emerald Exposition Sell Sheet Design & New Emerging Photographer Editorial Article layout/design Education:

School Of Visual Arts, New York, NY

Bachelor of Fine Arts, Advertising/Copywriting; minor in Design Skills:

Adobe CC Photoshop, Illustrator, Flash, Indesign, HTML5/CSS3, After Effects, Premiere Avid Pro Tools 10 35 strawtown road

west nyack, new york 10994

cell: 914-***-****

land: 845-***-****

portfolio cmerola1.com

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