DREW CARLSON
610-***-**** ● Pottstown, PA ● ********@*****.***
Senior Sales Management
PROFILE
Long-term career success in senior leadership roles as Business Driver, Sales Champion, Account Advocate and Change Agent in commercial and industrial market spaces. Aggressively identify and pursue new business growth and market opportunities, deploying hands-on knowledge of adhesive and chemical solutions. Demonstrated record of profitability, superior follow-through, complex deal negotiations, new product introduction, strategic alliances and industry networking initiatives in very competitive marketplaces.
Deep track record as Revenue Generator, Product Pioneer and Entrepreneur in managing all aspects of the sales lifecycle, including lead prospecting, competitive analysis, customer service, brand positioning, product education, contract execution and relationship building.
Profitable development and execution of high-impact business initiatives and strategic plans with a seasoned and confident approach; consistent achievement of high-growth revenue results with a portfolio of cutting-edge product lines.
Expertise in negotiating and executing multi-year contracts with top executives, vendors and key decision-makers; highly skilled in production processes, market analysis and multimedia presentations.
Self-motivated to consistently achieve maximum revenue performance, penetrate competitive markets, expand market share and meet long-term business objectives.
Highly skilled in major account acquisition, product launches, technical support and manufacturing liaison, as well as new hire training, rep network recruiting and product support.
CORE COMPETENCIES
Key Account Development ● Territory Management ● Sales Presentations ● Client Relationship Building ● Inventory Management ● Performance Metrics ● P&L/Budgeting ● Team Mentoring ● Logistics ● Product Marketing ● New Product Introduction ● Scheduling Procurement ● Account Expansion ● Market Penetration ● Customer Retention ● Product Knowledge ● Expense Controls ● QC/QA ● Staff Training Start-Ups/Turnarounds ● Client Education ● Post-Sales Support ● Strategic Forecasting ● Competitive Intelligence ● International Business ● Product Pioneer
EMPLOYMENT & ACCOMPLISHMENTS
Independent Planning Group / Blue Bell, Pottstown, PA 2011 – Present
Sales Specialist (Registered Representative Series 7)
Currently participating in a financial services partnership, providing wealth management strategies and coordinating $80 million AUM through Guardian Insurance and Park Avenue Securities. Identify and follow up on 401K business opportunities. Organize and conduct seminars and workshops on financial planning and investment topics.
Personally designed and implemented a formal strategy to track and measure vendor investment companies to improve sales cycle with data on investment history and performance.
Prospected for and acquired a network of retirement communities to drive new business and execute detailed presentations to potential clients.
CKD, Inc., Pottstown, PA 2000 – 2011
Principal
Started and grew this business from scratch to provide various adhesive solution with a 20-rep network to clients in a range of industry sectors. Proactively prospected new market opportunities, personally negotiated long-term deals with key decision-makers and retained strategic alliances and profitable relationships. Organized and conducted product demos and executive presentations at plant locations to help sales distributors. Assisted in product training, plant audit training and production support.
Developed, nurtured and maintained a national network of distributors and placed products in 80% of all manufactured housing plants east of the Mississippi with 4 master distributor locations.
Successfully closed Dow out of an entire segment of production, driving internal sales from $0 to over $2 million annually with 40% margins within 2 years; launched a one-part urethane to factory building setting.
Introduced Stepan Chemical into market through new product testing and rollout, displacing entrenched suppliers and dramatically increasing sales from $0 to over $1.5 million in first year.
Greatly reduced excessive production and field repair costs, saving millions each year and improving overall quality of a factory built home.
Trained and oriented ad hoc team members in tracking and analyzing usages and cost-of-production line man-hours to continually enhance value-add during production process.
Henkel Adhesives, Green Brook, NJ 1996 – 2000
Territory Manager
Brought on to coordinate cold calling, regional sales and international account growth in a national territory with over 50 manufacturing locations across the US. Delivered unique adhesive applications for high-speed packaging, assembly and finishing production lines.
Initially hired into an “orphaned” area that was losing over $100,000 in prior years and turned around sales to achieve up to 35% in positive revenue YOY by reducing production costs and improving packaging and quality.
Focused on and closed major deals with high-volume, mid-size private companies in book binding and bottling; established close relationships with owners, plant managers and a demanding client base.
Chosen as Dorus Adhesive Market Manager for this specialty German import adhesive for high-speed wood-working machines; finished product training in Germany.
PREVIOUS EXPERIENCE
Held management and account executive positions in national and multi-state territories for different market leaders: Sherwin-Williams Coatings, National Starch & Chemical and Ballymore Ladders.
Consistently recognized by corporate executives and clients for sales excellence, high customer satisfaction levels and market knowledge; organized and conducted detailed presentations and product launches.
Succeeded in growing annual sales by 15%-40% each year, surpassing quotas, expanding a new territory from $0 to $100,000 in 1st year and building a $450,000 book of business over 4 years.
Top-performing sales professional with a deep and diverse background in paints, coatings, solvent & water-based adhesives and rolling safety ladders.
Gained expertise in new business development, sales forecasting, program implementation, market penetration, lead generation and maximum client retention.
EDUCATION
Temple University, Philadelphia, PA
B.B.A. Degree in Marketing; minor in Finance.
Self-funded 100% of college expenses.
PROFESSIONAL TRAINING
FINRA Series 7 & 66 licenses and Life & Health Insurance licenses in the State of Pennsylvania.
National Starch and Chemical “CostMatics” certification for machine speeds and cost controls; Tony Robbins Sales Training seminars, 1992-1998.