SAKTHI MUTHUPALANIAPPAN

** ******* ******, *******, ******* M4Y 2P3 416-***-**** acqlt1@r.postjobfree.com PROFESSIONAL SUMMARY

A creative marketing specialist with 5+ years of proven experience in planning and executing effective brand strategies that improve the business bottom line. Comprehensive background in both product and service marketing with strong team leadership, analytical thinking, communication skills, and project management. EDUCATION

M.B.A. 2015, Marketing & Strategy - University of Toronto, Rotman School of Management

Marketing Director of Rotman Photography Association; established online presence for RPA and LENS; curated and published content to promote all events generating more than 5000 unique visitors within 3 months

Instrumental in devising digital marketing strategy for LENS 2015, Rotman’s flagship Toronto wide photography contest; increased event participation, submissions by 10 times compared to previous 5 years raising $40,000 in cash proceeds

& volunteer hours for 10 charities

Performed qualitative & quantitative market research, presented mobile marketing strategy to VPs to increase customer engagement for Expedia Canada & Kanetix through live consulting engagements Bachelor of Engineering, Electronics & Communication Engineering, 2008 - Anna University, Chennai, India

Won the Best Project Award from Airport Authority of India for improving baggage collection system

Initiated and organized a state level technical conference with 17 colleges and over 250 participants WORK EXPERIENCE

Assistant Marketing Manager – Intern, June 2014 – December 2014 Works with big data and provides business intelligence to senior management team BURGER KING CANADA, Mississauga, Ontario

Led the launch of limited time offers and coupon drop initiatives to drive sales; performed competitive analysis, volume forecasting, ROI, pricing decisions and captures opportunities worth CAD 5M

Recommended SKU optimization to C suite executives and functional directors; analyzed POS data across 300 outlets to eliminate low performing products; achieved projected annual cost savings of over CAD 1M

Key lead in planning coupon drop timeline, coordinated with regional marketing managers, district store managers, agency partners and operations team for execution

Analyzed trends, categories, media-radio impact and campaign effectiveness using statistical analysis and recommended optimal channel and spend to improve marketing efforts

Standardized budgeting process for marketing department; built excel model to track regional marketing budgets; reduced budgeting & invoicing process time by 30%

Marketing Manager, June 2012 – July 2013

Plans, lead others and oversee the marketing and operations of the city’s largest Dave & Busters’ style restaurant, event management and gaming business and ensure performance

SAVAANA GARDENS, Erode, India

Owned and managed P & L of CAD 1M business managing 4 direct reports; responsible for budgeting, planning and execution of brand initiatives; increased brand presence thereby increasing revenue by 20% within a year

Developed 3 year business plans for expansion; influenced stakeholders, rebranded event management services and positioned the brand as a food and entertainment hub; increased revenue by 110%

Executed various direct marketing, media-radio, in-store campaigns, and loyalty programs for targeted customers; increased average customer spending by 15% in restaurant services

Coordinated with cross functional teams including finance, operations, media, print production and outdoor agencies to maintain quality and timely execution of promotional campaigns Founder / Manager, Marketing and Operations, June 2011 – June 2012 Plans, lead others and oversee the marketing and operations of the gaming business FUN WORLD, Erode, India

Performed market research, surveys, customer profiling and interviews for market sizing and identification; founded my own venture - an arcade gaming arena; owned P&L and grew revenue to CAD 100K within a year

Built business plans, financial models and pitched business idea to various VCs and successful entrepreneurs

Hired and trained 6 employees; responsible for budgeting, marketing and operations as a sole proprietor

Introduced and executed loyalty programs and gaming competitions; increased customer retention by 70%

Grew sales by CAD 20K by offering bundled services to student segment through educational institutions Associate CRM Consultant, June 2008 – June 2011

Works with clients to understand their business needs, analyzes and customizes banking software – Finacle CRM, a global market leader in banking software

INFOSYS TECHNOLOGIES, Chennai, India

Consulted 2 of India’s largest banks – ICICI, AXIS bank to design direct banking interface that improved user experience; responsible for requirement analysis, gap analysis, product customization and implementation

Facilitated cross functional teams translating CRM processes to technology processes for product development

Engaged international clients – DBS, CTCB, RBS bank coordinating offshore teams to ensure smooth, fast delivery of product customizations for CRM modules

Influenced senior management and led a 3 member team to build an internal product that reduces software deployment time by 10%

Trained 30 new product engineers on product architecture design and functionality SKILLS & ADDITIONAL INFORMATION

Certified excel power user, standard PC skills, statistical analysis, SPSS, SAS, PL/SQL, NPD, Tableau, Photoshop

Market Research – qualitative & quantitative methods – survey design, conjoint analysis, user interviews HONORS & AWARDS

Honored with an ‘Excellence Award’ at Infosys – given to top 1% among 100K employees

Won ‘On the Spot Award’ for demonstrating best client engagement

Won ‘Best Green Initiative’ award at Infosys; designed an auto power-off tool for computers

Received ‘Best contribution to Food Committee’ award for introducing online portal to address grievances

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