Jeremy Wallace

717-***-****

acqj41@r.postjobfree.com

Senior Ecommerce Analyst for Fortune 100 company, certified in Google Analytics, Google AdWords, and an expert in Google Tag Manager. 7+ years’ experience creating paid search campaigns, search engine optimization strategies, KPI data gathering work flows, increasing organic traffic through search engine rankings, and Pay-per-click campaigns across multiple platforms.

Excellent organizational skills useful for managing multiple projects with different stakeholders and priorities. Perform network diagnostics using Catchpoint, managed six figure AdWords campaigns utilizing multiple platforms such as Google, Bing/Yahoo, Criteo, Beetailer, LinkedIn, and Facebook. This has resulted in passion for utilizing solid SEO techniques to maximize organic search engine rankings and increasing search engine traffic.

Digital Ecommerce CPC Strategy Senior Data Analyst Content Management

2/2014-5/2015

Rite Aid Corporation

Define, implement, manage, analyze and report ecommerce key performance indicators daily, weekly, monthly, and quarterly for RiteAid.com, shop.riteaid.com, category managers, campaign stakeholders, executives, and associated partners.

Deliver actionable insights improving usage, organic search rankings, ecommerce revenue targets, and customer satisfaction. Design data gathering structure aggregating all relevant metrics and sources so comprehensive insights and reporting are provided.

Establish, educate, and distribute dynamic dashboards for executives’ real-time evaluation. Perform independent analysis to inform various presentations and business decisions.

Improve acquisition, landing page optimizations, and link building for 1,000,000 visit athrough conversion and retention campaigns. Support suppliers in tracking and reporting web analytics driven from Rite Aid web properties, applications, and mobile websites.

Create and manage product data feeds for a 25,000 + product catalog, containing multiple product attributes and destined for multiple CSE platforms, such as EBay, Criteo, Google Shopping, and others. Utilize HTML and business knowledge to optimize product data feeds for better placement, ROAS, cost-per-click, and click through rate. Report on shopping engine performance for executives based on CPA, ROI and ROAS.

Digital Ecommerce Specialist Search Engine Optimization Analyst Social Media Manager 2012-2014

Tex Visions/Vispronet

Google Analytics, website traffic, PPC campaigns, content development, and webpage editing for e-commerce websites with yearly sales of 35 million dollars. Increased organic traffic by 50%+, created/implemented PPC campaigns totaling six figures per year, increased social media communities by 200%+, created original blog content, developed backlinks, performed 301 redirects, and website migration SEO tasks. Worked with programmers and marketing to implement best SEO practices.

Search Engine Optimization Analyst Social Media Manager Digital Media Strategist 2009-2012

Puzzle Pieces Marketing

Designed and implemented social media strategies, search engine optimization strategies, pay-per click ad campaigns, banner advertising, and created webpages for a variety of clients. Consulted clients on hardware, cloud based storage, and software purchases. Provided training for Google Analytics and Google Adwords.

Paralegal 2003-2009

Law Offices of Ferman Simms

Interviewed clients, witnesses, and experts. Researched legal issues, property filings, submitted memorandums, and prepared briefs/filings for state and federal courts. Practice areas included; property disputes, probate, family law, and criminal law.

Legal Information Technology Specialist 2001-2003

Luce Forward

Trained and provided technical support for hardware and software programs involving employees and clients at 5 nationwide offices. Created and edited original content for law firm website pages. Installed new software and hardware, performed routine maintenance and virus protection. Provided help desk technical support to employees and clients.

Education

Tarleton State University Bachelor of Arts/Communications

Thomas Jefferson School of Law Juris Doctorate

Certifications: Google Analytics, Google Webmaster, Google Adwords, Bing Ad Accredited Professional

In Progress: Magento Ecommerce Specialist, Project Manager Certification, Lean Sigma Six

Programs:

Google Analytics, Google Webmaster Tools, Google Tag Manager, Catchpoint, Bing Webmaster Tools, Google Adwords, Raven Tools, Piwik, Moz Scan, Adobe CS6, etc.

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