Paul (Danny) Thurmond

**** ******** **** ** * Greensboro, NC 27410

336-***-****

acqirf@r.postjobfree.com

Outside Sales and Trade Marketing Profile

Core Knowledge & Skill Areas:

New Business Development

Merchandising

Resource Allocation

Strategic Planning

Influencing

Effective Communication

Client Relations

Hiring/ Termination

Negotiations

Market Analysis

CRM

Team Building

Critical Selling Skills

Microsoft Office

Account Management

Experience

Santa Fe Natural Tobacco Company (subsidiary of Reynolds American Inc.)

Key Account Manager April 2010-Present

Cultivate key business relationships with regional suppliers and convenience/supermarket chains in order to promote brand awareness, gain product distribution and drive sales.

Formulate geographical and account-based strategic plans focusing on maximizing volume growth and increasing product share.

Emphasis placed on improving brand conditions in the retail environment, such as pricing and merchandising, to drive consumer awareness, trial and evangelism.

Manage product flow logistics with assigned distributors including McLane, Core-Mark, and HT Hackney.

Selected Accomplishments:

oAssigned accounts experienced 18% volume growth with Santa Fe products in 2014, compared to an industry-wide volume decline of 2%.

oAssigned accounts experienced share growth of 17%in 2014 and 28% in 2013.

oMarket penetration of industry volume with SFNTC products increased from 36% in 2010 to 87% in 2014 within assignment.

Market Manager November 2007-March 2010

Managed and developed team of Account Executives in the newly opened NC, SC, GA, VA markets.

Grew sales team from 1 to 8 Account Executives, while managing all aspects of team development from initial hire through succession planning.

Elected by executive leadership to assist in developing and instituting a national training program for the Account Executive role.

Account Executive July 2007-November 2007

Responsible for independent and local chain retail account development in the Chicago metropolitan area.

RJ Reynolds Tobacco Company (subsidiary of Reynolds American Inc.)

Trade Marketing Representative May 2006-July 2007

Responsible for independent and local chain retail account development in Southeastern Missouri.

Bottom Time Dive Center

General Manager July 2001-April 2006

Oversaw day to day operations of licensed dive center. Responsibilities included sales, marketing, customer service, accounting, inventory, and hiring/termination.

Education

University of North Carolina at Wilmington

B.S., Marine Biology 2002

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