CAREER OBJECTIVE: Managing Sales Director
CANDIDATE PROFILE:
Highly accomplished and experienced Sales and Marketing Professional who has demonstrated the ability to lead diverse teams to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong managerial and business qualifications with an impressive track record of more than 25 years of hands-on experience in strategic planning, business development, project and product management, customer service, decision making, and advertising and marketing strategies. Proven ability to successfully analyze an organization’s critical business requirements, identify potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing consumer awareness and satisfaction. Developed successful recruitment and employee retention programs.
SPECIFIC EXPERTISE (Sales, Marketing, Leadership):
Program development and execution
Highly proficient in cold calling and closing
Created marketing programs to generate revenue growth and consumer awareness
Planned and managed marketing events to increase visibility, public awareness and revenue
Proficient in profit & loss statement management
Property management
Quality control management
Healthcare management, sales & marketing
Overall operational management, both individual and regionally
PROFESSIONAL EXPERIENCE:
Developmental Enterprises Corporation (2012 – Present)
Willow Grove, PA
Program Specialist
Teach, coach, train, monitor individuals with special needs
Coordinate necessary services for individuals care plan
Philadelphia Media Holding Broad Street Publishing (2004 – 2011)
Trevose, PA
Sales Director (Philadelphia Inquirer, Daily News, Philly.com)
Sales Achievements
Managed and directed multi-location inside sales teams
Managed and directed multi-outside sales teams
Generated in excess of $15 million annually
Achieved above-goal quota for 5 consecutive years
Developed several new profitable publications generating revenue above expectations and established sales goals
Generated and dispersed potential clients leads; holding each sales representative accountable for securing the lead as a customer
Staff Retention and Management
Implemented Employee Retention Program, encouraging senior employees to act as mentors to newer staff in order to create a more cohesive team; this program reduced staff turnover and training costs by 35%
Developed the “Refer-A-Friend” program for both client and employee participation. This program drastically reduced the companies recruiting and marketing budgets, allowing current employees and clients the opportunity to serve as participants in the success and growth of the company
Managed all day-to-day operations to ensure complete customer satisfaction, adhering to company policies, quality control management, and a positive representation of the company
Identified, addressed and corrected any team member deficiencies by using appropriate disciplinary actions such as coaching, training and employment termination as directed
Worked in partnership with all managers to ensure all departments were operating efficiently while producing a positive work environment and participating in the success of the company
Functioned as a “hands-on” manager, will pitch in at any given moment to secure company expectations
Communicated regularly to the staff any critical information, policy or procedure changes, and ensured staff understanding of information
Accountable for staff performance evaluations, payroll and time-off reporting
Marketing Tools and Processes
Identified cross-sell opportunities, creating revenue growth
Coached and trained both employees, clients and prospects on web-based services
Closely monitored Customer Relationship Management program, ensuring best time management skills and efficiency were followed daily
Participated in company activities, initiatives and changes in a positive manner
By using the “don’t cross the line without a smile” tactic, this motivated and inspired staff to be conscience and aware of the effect of their attitude and encouraged a more positive and friendly atmosphere
Designed and implemented marketing strategies to best utilize media outlets and referral sources while remaining under budget
NewSeasons/Hill House Senior Living Community (1986 – 2004)
Bensalem, PA
Executive Operations Director
Maintained full occupancy in all units and levels; producing over $6 million annually
Received “Complete Customer/Resident Satisfaction” Award (2001, 2002, 2003, 2004)
Responsible for all operations; on-call 24 hours/day, seven days/week
Hired, managed, and trained nine managers and 75 full, part and seasonal employees
Responsible for Profit and Loss statement management
Established Employee Mentoring/Retention Program thus reducing staff turnover by 75%, reducing recruiting costs by 50%
Created and managed successful volunteer program; cutting payroll budget costs in half
Developed and managed Hospice, Home Care and Psychological Services
Extensive Sales & Marketing; increasing revenue 11% year over year
Received annual awards for outstanding sales and service
Regularly achieved >100% over corporate goals
Maintained full healthcare community census through creative marketing
Designated and managed all healthcare community physicians and specialists
COMMUNITY SERVICE:
Member, Greater Northeast Chamber of Commerce (2003 – Present)
EDUCATION and SKILLS:
PA Assisted Living Administrator Certificate (P.E.P.P. Unlimited, Doylestown, PA; 1999)
Proficiency in CRM-based programs such as: REPS/LEADS, MACTIVE, CONNECXT MGR.
Experienced in online marketing and web-based sales.
Skilled in MS Office Suite programs (Excel, Word, PowerPoint), Photoshop, Profit & Loss reporting, and payroll reporting.