Business Architect/Analyst

JULIAN BRETT ALLEN

**** ******* **** **** • Suwanee, Georgia 30024 • 678-***-****

***********@*****.*** • https://www.linkedin.com/in/jbrettallen

PROFESSIONAL PROFILE

MBA graduate with an engineering background and more than twenty years of experience managing projects and staff. Creative, big-

picture strategist, analyst, designer, marketer, and manager who can quickly leverage and apply a broad base of knowledge and

experience to new situations.

Marketing and Strategy – Add value by applying strategic and marketing principles and conducting market-based research to

determine new project opportunities, project feasibility, return on investment, and sales potential. Strong ability to research and

recognize market trends and patterns, and position products and projects accordingly.

Technology – Well-versed in systems development methodologies and the development life cycle. Experienced in designing,

specifying, coding, and implementing business systems and applications, based on end-user needs and requirements. Highly

experienced in researching, analyzing, and developing business cases for new technologies.

Management – Extensive experience interactively managing various types of projects and relationships for a wide variety of

organizations, including for-profit and nonprofit. Experienced in managing personnel, both paid and volunteer.

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

Senior Business Analyst – Macy’s, Johns Creek, Georgia 2005-Present

• Work closely with the Direct to Consumer Roadmap to plan, scope, and prioritize various Direct to Consumer projects.

• Write and review business requirements, system requirements, and business rules; develop requirements documents; manage

project scope and priority.

• Conduct JAD sessions with business partners.

• Own relationship with stakeholders, including issues and expectations management.

• Write white papers and develop business cases for projects under consideration.

o Reporting: Develop new reports and enhance existing reports for current business needs. Determine data needs and sources.

o Returns: Enable Omnichannel visibility of returns to improve customer experience and reduce costs associated with returns

fraud and duplicate credit errors, as well as enable future return services.

o Real-Time Credit Reversals: Improvements to credit tender authorization, reversal, and reauthorization to improve customer

experience, improve regulatory compliance, and reduce chargebacks, fines, fees, and other penalties from credit card issuers.

o Store Shipment Consolidation: Savings to date of about $6 million.

o Operations and Holiday 2012/2013/2014: Resolution of support issues pertaining to Macy’s Direct to Consumer systems, and

numerous projects to promote system stability and scalability through the holiday peak demand season.

o Voice Response Unit Redesign: Provides a way for customers to quickly get information and make changes to orders over the

phone without requiring a customer service agent. Uses order conditions to anticipate which options to provide to the

customer. Reduces customer wait time and customer service staffing costs.

o Customer Service-Order Modifications: Creation of SOA services to enable common changes to customer orders.

o International Shipping: Opened macys.com/bloomingdales.com to international customers through integration with

BorderFree/FiftyOne. Included integration of customer order information, product database, and payment by BorderFree.

o My Macy’s Conversion/Owned and Ticketed Pricing by Location: Sets price of merchandise by individual store. Enables

small-scale markdowns in slow-selling areas while maintaining price margins in higher-demand areas.

o Ad Hoc Email Rearchitecture: Redesign of the customer service email system to enable mailings to a specific subgroup of

customers for unusual business/order events.

o Backorder Ship Rep: Enables setup of lead times for backordered and special order merchandise.

o Multichannel Selling Channel Controls: Enables setup of availability rules based on selling channel.

o Preferred Fulfillment Logic Consolidation: Saves on shipping costs by consolidating fulfillment of customer orders. Saved

over $77 million in shipping costs since implementation.

o ESEND FTC Compliance: Handles store send sale fulfillment delays in accordance with FTC rules.

o WMS Retry: Resolves merchandise not-in-location errors between the Macy’s inventory system and WMS.

o Gift Services at Unit Level: Provides gift services specifiable by the customer at the merchandise unit level.

o Luxury Delivered: Introduces business-configurable discounted shipping fee promotions at the department level.

o Arroweye: Third-party service to provide personalized gift cards as well as greeting cards with personalized messages.

JULIAN BRETT ALLEN

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Data Integration for Portland Distribution Center: Replication of Macy’s legacy product information database with the

o

Manhattan Associates WMS at the Macy’s Portland, TN distribution center.

HTML Email: Replaced a plain-text-based customer service email system with an HTML-based email system.

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Ongoing: Direct-To-Consumer SharePoint site: Designer and administrator

o

Consumer Sales Manager - Alexis PlaySafe/Warren Featherbone Company, Gainesville, Georgia 2003-2005

• Developed and implemented a direct-to-consumer marketing program, including a long-term strategic and marketing plan, for

several lines of flotation swimwear and other specialty children’s apparel.

• Designed and programmed company website using Microsoft FrontPage, including composing editorial content and developing

graphical elements; researched, specified, and implemented website e-commerce back-end (StoreFront).

• Developed a strategy and marketing plan for three lines of children’s flotation swimwear, and recommended product

improvements to increase their attractiveness to children and their parents.

• Performed a SWOT (strengths, weaknesses, opportunities, and threats) analysis of three lines of flotation swimwear.

• Repositioned each line of flotation swimwear, suggested promotional materials, specified promotional venues, and performed an

analysis of competing products to increase the visibility and sales of the company’s products, while recognizing the promotional

budget and other marketing resource limitations of a smaller company.

Senior Business Analyst - Primerica Financial Services (Division of Citigroup), Duluth, Georgia 2000-2003

• Designed and tested new functionality for field sales software for desktop and mobile platforms, to assist field sales staff in

locating clients, selling a full range of financial products, and recruiting new sales representatives.

• Designed List Generator to ease field force communications; won the Direct Selling Association Industry Innovation Award.

• Researched products, constructed comparisons, and developed business cases and white papers for new programs to take

advantage of industry trends, sales and recruiting growth opportunities, and new markets.

Distribution Software Research Analyst – Infor (Software Solutions), Duluth, Georgia 1998-2000

• Determined functionality for product (FACTS/TakeStock) upgrades. Analyzed customer needs, industry direction, and

competing products; conducted focus groups and customer surveys to evaluate features and maximize customer appeal.

• Specified requirements for new functionality, including e-commerce, EDI, XML, warehouse management systems (WMS), and

web storefront; led to increased product sales, paid upgrades, customer satisfaction, and loyalty.

• Monitored industry trends and prepared white papers and strategy analyses of new market and growth opportunities.

• Worked with programming and sales to ensure timely delivery of new features and manage expectations.

Business Engineering Analyst - Vanstar (ComputerLand) Corporation, Roswell, Georgia 1997-1998

• Developed numerous production/distribution systems for a large computer products manufacturing and distribution center,

including bulk storage layout, material flow and handling systems, an automated packing list insertion system, and signage

systems for pick and place operations; oversaw contractor installation; systems reduced material handling time, increased

distribution center throughput, and reduced material handling costs.

Document Control Supervisor/Systems Administrator - C. R. Bard, Inc., Covington, Georgia 1992-1997

• Directed the development and implementation of an Adobe Acrobat client-server database of ISO9000 documents; compiled

network/system requirements; justified hardware and software purchases; performed cost-impact analysis; and trained end-users.

System decreased document turnaround time and decreased touch time and costs.

• Managed a department of five document control and labeling specialists; evaluated performance, planned quarterly goals, and

determined merit compensation of staff.

• Managed project to install EDICS/ECC imaging database for storage of blueprints and specifications, controlling document

change and approval workflow, improving security, and reducing on-site and offsite storage costs.

• Created system for in-house production of label copy, saving $40,000 per year and cutting 1-3 weeks of lead time.

Junior Industrial Engineer - Baxter Healthcare Corporation, Kingstree, South Carolina 1990-1991

EDUCATION

University of Georgia Master of Business Administration (MBA with focus in management and marketing), August 2003

• GPA 3.97/4.00

• Life Member Beta Gamma Sigma (business school honor society)

Georgia Institute of Technology Bachelor of Industrial Engineering, Certificate in Industrial/Organizational Psychology, June 1990

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