Non-Profit Operations Management Corporate Sponsorships & Relations
Resume:
L Y N D A R . C O N N E L LY
*** **** ***., *** *********, CA 94121 • 215-***-**** • *****.********@***.***
Case Management & Strategy Marketing Development & Program Launch Project Management Financial Management
& Analysis Editorial Administration Corporate & Vendor Relations Contract Negotiations & Business Development
ACCOMPLISHED NON-PROFIT MANAGEMENT PROFESSIONAL with a 20+ year proven track record of achieving
campaign and fundraising results through campaign development and reporting to secure financial support from
individuals, foundations, and corporations. Deliver process and marketing improvements to administer and expand
donor databases as well as time/cost savings. Build cross-functional relationships and teams and develop comprehensive
reports for presentation to upper management and Board of Advisors. Strong ability to complete projects in a timely
manner, generate ideas, meet expectations and provide training. Adept at leveraging resources through effective
communications and building strong relationships within all organizational levels as well as current and potential
donors. Excel in cultivating strategic partnerships with major accounts through contract negotiation and sales
management initiatives that accelerate revenue growth.
CAREER ACCOMPLISHMENTS
Exceeded revenue growth goals to more than $1.05 million annually at American Red Cross by driving
community awareness of programs in new markets through leadership of diverse teams.
Achieved highest sales at 112.8% to goal during a down-turned economy through outreach and marketing
efforts across key target markets to focus efforts on high return endeavors.
Grew client base by 22% over a five-year period after incorporating social media, networking events and
webinars in partnership with strategic high-tech companies focused on wellness in the Bay Area.
Increased talent pool through implementation of new training and development programs that delivered
mission-driven hiring standards and mandated educational requirements.
Secured 40 new clients in less than one year for a new Lifeline Solutions Program with relationships
developed for more than 150 potential clients before program end.
Successfully maintained reputation for largest program provider receiving $150K in vendor royalt ies.
PROFESSIONAL EXPERIENCE
SAN FRANCISCO CENTER FOR PSYCHOANALYSIS SAN FRANCISCO, CA JULY 2013-PRESENT
A non-profit organization with more than 160 practicing analysts as well as 45 psychoanalysts in trainin g to provide extensive psychoanalyst
training, maintaining low and moderate fee referral services for adults, children and adolescents and other mental health ser vices and programs
for the general community.
Office Manager/Executive Assistant
Drive center operations through collaboration with C-level executives as well as cross-functional teams including social
workers, psychiatrists and volunteers. Streamline front office operations through inventory control, calendar
management, and equipment servicing initiatives. Plan and organize large events and programs to ensure optimal
promotion, attendance and community awareness. Author and edit copy for proposals, marketing print and presentations
to build brand recognition in strategic channels. Manage daily activities of volunteers as well as ER psychiatrists to bring
innovation, creativity, philanthropy, social change, and business narrative to programs and services. Administer bookings
of venues and conference rooms by managing a company shared calendar for multiple programs and special events such
as graduation, Membership Integration Events and fundraisers.
Cultivate strong vendor relations with janitorial, handymen, and equipment servicing contractors to optimize
resource allocation from operating budget.
Partner with COO/Executive Director to devise plans and troubleshoot potential issues for building
improvements.
Collaborate with IT and Communications Coordinator to prepare SFCP Roster, email marketing campaigns and
program scheduling initiatives.
Prepare articles and provide specs to editor and IT Manager for publication in the organization’s monthly
newsletter as well as entering email information to enter into central database.
Participate on CE/CME committees to manage IJP and Psychiatric Journal subscriptions and maintain Board of
Trustees records.
Continued…
LYNDA CONNELLY PAGE 2
AMERICAN RED CROSS SAN FRANCISCO, CA MARCH 2006-JULY 2013
A humanitarian organization that provides emergency assistance, disaster relief and educ ation inside the United States, designated a U.S.
affiliate of the International Federation of Red Cross and Red Crescent Societies with a $3.5 billion operating budget.
Lifeline Solutions Specialist (May 2012-July 2013)
Oversaw introduction of new healthcare and care giver services into the San Francisco Bay Area market by establishing
strategies for market entry into a new service area. Conducted in-depth marketing research to identify new business and
expansion opportunities while communicating with upper management.
Fostered strong business relationships with current and potential clients and patients.
Secured 40 new clients and built strategic alliances with potential clients through networking and social
engagement initiatives.
Manager of Health and Safety Sales (March 2006-May 2012)
Drove funding development through creation and implementation of campaigns targeting annual funding and major
gifts, resulting in contributions from thousands of donors and sponsors. Spearheaded fundraising programs by managing
comprehensive donor records, mailing lists, contribution data as well as detailed donor contribution reporting.
Conducted market research to identify donor prospects and prepared detailed prospect research reports as well as direct
mail campaigns to support efforts of development team. Perform market analysis to determine new fundraising
opportunities and expand donor base. Led recruitment and training program development to generate revitalization in
community participation and improved public reception for community events.
Met with upper management and board members to present detailed data and reports for donor and fundraising
activities and performance to plan future promotional campaigns.
Developed and integrated new contact reporting procedures to streamline identification and tracking of current
and prospective donors.
Managed vendor relations, negotiating prices for direct mail delivery services and reducing overall cost through
bulk rate discounts with printers and designers as well as securing services in kind.
Directed daily activities of 6 interns and volunteers and ensured optimal performance by conducting on-boarding
and training initiatives.
ADDITIONAL EXPERIENCE:
Quaker Chroma Imaging, Philadelphia, PA
Marketing Manager-Advertising Division (Oct. 2000-Mar. 2006)
Customer Service Representative (May 1991-Oct. 2000)
EDUCATION
Bachelor of Arts in Photography and Graphic Design, University of the Arts, Philadelphia, PA
COMMUNITY AFFILIATIONS
Case Management Society (2009-Present)
Rand Pond Protective Association-Penitentiary Tours, Bastille Day Celebration, Fairmont Arts Crawl (2004-Present)
Saint Francis Xavier Church (1992-Present)
Fairmount Civic Association (1991-Present)
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