PETER J. RUITER

#**, **** ****** ******, ***********, ON L5J 4J9

E: acqb4a@r.postjobfree.com H: 905-***-****, C: 416-***-****

SALES REPRESENTATIVE / SOLAR ENTREPRENEUR / SOLAR LABOURER

Professional sale representative, account manager, labourer transitioning to a career in the solar industry.

Versatile solar entrepreneur and labour capable individual offering many years of professional experience encompassing competent labour skills, sales prospecting, managing customer accounts, sales planning, business reviews, sales forecasting, product inspection, claim management, and financial administration in the food retail industry. Exceptional track record implementing sales initiatives that accelerated revenue, elevated customer acquisition power, and strengthened client relationships. Expertly collaborates with all levels of corporate management, store personnel, clients, and other partners exercising a direct and personable approach to encourage open communication.

Expertly adapts to changes in market pressures and external influences. An effective communicator adept at resolving all client issues easily and immediately as the key point of contact for customers. Exploits a company-centered and client-focussed work ethic to support all critical business objectives and effectively acquire and manage multimillion-dollar accounts. A team player with a talent for developing and motivating staff to harmonize company vision and directives. G class Driver’s License, mechanically capable, not afraid of heights and hard work with access to a reliable vehicle.

Core Competencies:

Professional Photovoltaics 5 Day Installation Workshop

Account Management Practices

Supply Chain & Inventory Practices

Customs Documentation

Client Relations & Retention

Account Territory Sales

Claims Management

Sales Prospecting

Merchandising

Account Acquisition

Client Needs Analysis

Strategic Direction & Planning

Business Development

Itrade

EDI

Microsoft: Word, Excel, PowerPoint

P R O F E S S I O N A L E X P E R I E N C E

Student, Part-Time University of Toronto Toronto, ON September 2013 – December 2014

BA Under Graduate Studies. Canadian History, Architecture

Sales Representative Produce Brokerage. Toronto, ON September 2011 – March 2012

Served as sales representative for a small produce brokerage for the promotion and sales of imported produce to major produce wholesalers and major food retailers in Ontario. Scope of responsibilities encompassed prospecting for new clients and sales, establishing sales targets, developing annual business plans, generating advertising initiatives, and resolving all issues surrounding quality and customer care.

Strategic Account Manager BC Tree Fruits Ltd. Toronto, ON March 1990 – March 2011

Served in the capacity of Strategic Account Manager with the primary directive of promotion and sales of contracted produce to major food retailers and wholesale produce companies within Ontario and Quebec. Scope of responsibilities encompassed prospecting for new clients, establishing sales targets, developing annual business plans, generating advertising initiatives, and resolving all issues surrounding quality and customer care.

Significant Contributions:

Effectively liaised with Department Directors, Category Managers, Buyers, Warehouse Management and store personnel for Metro Ontario / Metro Quebec, Highland Farms, Longo’s, Sobeys and Loblaws.

Brokered sales of tropical fruit imports from Central & South American countries to wholesale customers, as well as sales of citrus imports from Brazil and China.

Partnered with Vice President and Director of Produce Operations on business excursions to meet with packing house managers with the goal to increase sales and communication and alleviate conflict.

Regularly travelled to customer locations to ensure product placement was optimized with the aim to increase market share and product awareness.

Submitted weekly sales projections for review by senior management; analyzed sales histories utilizing the company database as a tool and formulated strategies accordingly.

P R O F E S S I O N A L E X P E R I E N C E C o n t ‘ d

Maintained constant contact with all customers, responding immediately and effectively to all inquiries.

Effectively analyzed competitors and provided critical data to senior-level management to remain competitive and secure clients.

Significant Achievements:

Fully responsible for managing and retaining a critical multimillion-dollar account, Metro Inc.; expertly handled all issues including quality control and managing expectations, and demonstrated versatility in adapting to all circumstances as they arose while consistently meeting or exceeding the clients expectations.

Selected to perform additional duties as a Branch Manager to fulfill a temporary need within the company; chosen based on demonstrated leadership qualities and ability to prioritize and manage multiple projects simultaneously in compliance with all budgets and standards.

Initiated, developed, and implemented a successful long-term quality control improvement plan to dramatically reduce financial losses, accelerate sales by retaining critical customers, and hold packing houses accountable; plan was fully supported by senior-level management and executed and enforced through a Collaborative approach.

Planned, organized, and executed a highly successful customer appreciation golf tournament with a turn-out of up to 95%; managed all aspects of the event while coming in under forecasted budget.

Exhibited exceptional client relationship building skills; maintained business with key clients long-term, managing the same accounts for up to 15 years having been recognized by clients for utilizing a direct, sincere, and personable approach in all dealings and resolving quality and pricing issues with immediacy and competency.

Earlier Roles Include:

Advertising Sales Representative Select Home Designs, Mississauga, ON

Advertising Coordinator A & P Canada Ltd., Toronto, ON

Sales Representative Lansing Buildall, Mississauga, ON

M E M B E R S H I P S

Volunteer, Ontario Produce Marketing Association Annual Golf Tournament, Produce Gala Evening

Director, Condominium Board, Peel Condominium Corporation #173

Director, Walden Club Recreational Complex / Corporation

Volunteer, City of Mississauga Focus Groups / Redevelopment of two local Property sites.

E D U C A T I O N & P R O F E S S I O N A L D E V E L O P M E N T

University of Toronto BA Undergraduate studies (currently part-time)

Kortright Centre for Conservation Professional Photovoltaic Installation Workshop

Green Energy Introduction Seminar Photovoltaic Generation Workshop Green Home Introduction Seminar

Sheridan College Post College Programs

Cultural Relations Sales & Marketing Skills Business Law Terrorism, Cause & Effect

Sheridan College Community Planning

Planning Principles Urban Design Surveying Site Planning Property Management Transportation Planning Public Relations Architectural Design Topographical Interpretations Geographical Information Systems

Site Planning, Architectural Blue Print Reading

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