Sales Marketing

John Schmitt

*** ***** ***** **, ***** River, NC 28759 828-***-**** ***********@*****.***

Overview:

Solutions focused and results driven Sales and Marketing executive with 30+ years of experience launching new companies, real estate developments, services and products. I bring an enthusiastic "can do" approach to every project along with a proven capability to develop new business, close sales and grow revenue. Outstanding communicator and team motivator that consistently exceeds sales goals on time and within budget. I’m detailed oriented, creative and strategic thinker that figures out a pathway to success.

Telstar Marketing Asheville, NC

President 2008-present

• Investor and consultant with several new business ventures in e-commerce and social media security

• Work with clients to increase revenue opportunity via creative lead generation strategies

• Closed numerous K-12 school district contracts (3-yr ea.) for new cyber security SaaS client

• Negotiated exclusive, statewide endorsement contract from North Carolina School Board Association (NCSBA) for same SaaS security service

• Guest speaker bi-annually at Western Carolina University (WCU), School of Business

The NTI Group/Blackboard Asheville, NC

Southeast Regional Vice President 2004-2008

• Launch new SaaS mass notification service into K-12 School Districts and Municipal Government

• Used "Top Down" sales strategy to accelerate contract closings. Pitched Superintendents/city & county mangers only

• Company achieved nationwide industry leader status within 2-yrs of launch

• Southeast region consistently #1 or #2 in sales nationally with over $20 million in contracts

• NC #1 state in K-12 sales penetration with 60% of all districts using our service Connect-ED

• Negotiated exclusive Endorsement contract with North Carolina Association of School Administrators (NCASA)

• Company sold to Blackboard (NYSE:BBB) in 2008 for $180 million

Toll Brothers (NYSE: TOL) Bluffton, SC

Hampton Hall, Sales and Marketing Director 2002-2003

• Launch $500 million luxury Real Estate and Golf (Pete Dye signature) development near Hilton Head, SC in partnership with low country developer Reed, Rowe & Zinn.

• Managed $1.2 million annual marketing budget

• Developed launch strategy and hired staff of 10-sales/support

• Created local Realtor co-marketing campaign that generated 75% of sales

• Organized custom spec builder program to offer buyers options to Toll Brothers homes

• #1 New Real Estate development sales in SC 2003-200

Renaissance Communities Hendersonville, NC

Oleta Falls, Sales and Marketing Director 2000-2002

• Launched upscale, gated development with only 79 estate lots on 500 wooded acres with Waterfalls, trout streams, miles of trails and open meadows

• Opened 1st Discovery Center sales office on Hendersonville Main Street that generated 90% of sales

• Managed staff of four agents and staff, co-creative director and primary photographer for ADDY award winning collateral package

Carolina Development Resources (CDR) Hendersonville, NC Marketing Director/Sales Agent 1997-2000

• Launch team for new upscale home and golf developments located in Mills River, NC (High Vista Falls) and Chattanooga, TN (Tauqueta Falls)

• High Vista Falls opening weekend sell out, my clients bought 23 homes and lots for over $4 million

• Personally closed $15 million in contracts 1st year: #1 sales leader

• # 1 sales closer at every promotional sales campaign at both properties: 70% tour to contract average

• Managed internal sales team of four that book paid reservation for sales events with 30% lead to reservation conversion ratio

Interactive Telemedia (ITM) Los Angeles, CA

Vice President, Direct Marketing 1988-1994

• ITM introduced “telephone touch-tone” technology as marketing/promotion tool for direct marketers

• Created sweepstake application that generated $600 million in client billings over 30-months

• Developed lead generation partnerships with industry leaders to access C-suite decision makers

• Designed 1st movie promotion using our interactive telephone technology for Paramount Pictures, Star Trek and Indiana Jones sequels

MasterLease Corporation (MLC) Los Angeles, CA

Southwest Area Manager 1984-1988

• MLC one of three Leasing companies chosen by AT&T small business division to write all leases of telephone equipment after forced divestiture

• MLC Team provided "one-on-one" sales training to operators and managers

• Managed 8-account executives in seven states: #1 territory in leasing transactions nationwide

• Oversaw telemarketing sales training of 1,000 AT&T operators and their managers

• Wrote training seminars and telephone sales scripts adopted by all AT&T branch offices

Education:

St. Cloud State University St. Cloud, MN

1973-1975

University of Minnesota Minneapolis, MN

1978-1979

References Available By Request

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