Sales Marketing
Resume:
Laura Walsh
East Northport, NY 11731
Home: 631-***-****
Cell: 516-***-****
************@*****.***
Senior Marketing Executive
Accomplished marketing executive with comprehensive marketing communications and advertising experience within traditional and eCommerce environments. Consistently deliver results, as reflected in increased sales, decreased operating costs and improved brand / corporate identity and positioning. Accomplished at directing and managing results of staff, developing and implementing sales and marketing plans, and strengthening corporate position and market share.
Areas of Expertise
Strategic / Tactical Marketing
Branding / Advertising Programs
Internet / Mobile Marketing Solutions
Ecommerce / B2B / B2C
Website Development / eBlasts / Webcasts
Project Management
Business Development
Public Relations
Market Segmentation / Competitive Analysis / Consumer Research
Customer Relationship Management (CRM)
Written and Verbal Presentation Skills
Special Events / Promotions / Tradeshows
Direct Response Marketing
Career Highlights
Air Techniques, Inc. / ALLPRO Imaging - Melville, NY
(Leading manufacturer of equipment serving the North American and international dental, medical, veterinary, industrial and security markets with $100 million in annual sales.)
Marketing Manager, 2010 to Present
Responsible for directing the development and execution of the company’s marketing programs. Assess current market trends and product life cycle planning. Develop competitive product and marketing strategies, and define promotional activities and product launches. Plan, develop and implement multiple channel programs and marketing promotions for current and future products in North America and internationally. Report to the Vice President of Sales and Marketing, support 45 sales consultants and 25 dental and medical dealers, and manage 6 marketing staff members.
Key Accomplishments:
Spearhead the company’s rebranding initiative as a unified healthcare manufacturer of dental and medical equipment through the development of a global Website, new ad campaigns, trade show booth and collateral.
Build a custom CRM system for qualifying sales leads, tracking marketing promotions and social media campaigns, sending e-mail blasts, and automating responses to website, e-mail and trade show product/demo inquiries.
Manage KOLs and Continuing Education programs to increase the company’s exposure and market share in the digital imaging products category.
The Garden City Group, Inc. (subsidiary of Crawford & Company) - Melville, NY
(Recognized leader in legal administration for class action settlement, Chapter 11 business reorganization, and legal noticing programs. Employs nearly 400 associates in 11 offices across the United States.)
Director of Marketing, 2001 to 2009
Directed national marketing and public relations campaigns, branding, online marketing, advertising, CRM, and direct mail programs. Administered $2.5 million marketing budget. Reported directly to the CEO, and worked with senior management, members of operations, and senior account executives across the U.S.
Laura Walsh
Résumé – Page Two
Career Highlights
Key Accomplishments:
Led branding of the company as a premier class action settlement administrator through the development of a new corporate logo, Website, ad campaigns, proposal templates, and the creation of a mobile marketing program.
Contributed to growth in revenues from $28 million to over $130 million through the reorganization of marketing and promotional efforts, CRM programs, and new business development campaigns.
Designed award-winning advertising campaign and Websites, which were recipients of the Stevie Business Award for Best Overall Website Design, 2008; the Best of Long Island (BOLI) Award for Best Advertising Campaign, 2007; and the BOLI Award for State-of-the-Art Website, 2002.
Henry Schein, Inc. - Melville, NY
(Largest distributor of healthcare products and services to office-based practitioners in the combined North American and European markets, with sales in excess of $5 billion annually, and more than 500,000 customers worldwide.)
Marketing Manager, 1994 to 2001
Served as corporate liaison between marketing and dental equipment sales division. Administered $5 million co-op advertising budget. Defined and executed strategic marketing plans and promoted approximately 15 different lines of dental manufacturers. Reported to the vice president of dental marketing, and worked with a staff of 40 art directors on the creative services team, and 250 staff members in the equipment sales and service division.
Key Accomplishments:
Formulated and executed marketing strategies for newly formed dental equipment sales division, which included direct sales programs, catalog distribution, trade shows, and online marketing.
Generated 20% profit for the dental division from the co-op advertising programs, which supported all promotional collateral, sales training programs, and the annual national sales meeting.
Launched a quarterly equipment magazine called SideKick and annual catalog, which were mailed to 100,000+ dental practitioners nationwide.
Education
Hofstra University - Hempstead, NY
BBA, Marketing
Affiliations
Professional Women in Healthcare (PWH), Member
American Marketing Association (AMA), Member
Long Island Center for Business & Professional Women, Member
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