JOSEPH T. A. MASIH

**** ****** *** acq8el@r.postjobfree.com

Voorhees, NJ 08043 609-***-****

PROFESSIONAL SUMMARY

Accomplished, innovative Customer Analytics professional with extensive experience in analytics, program management, negotiation and problem resolution. Six-Sigma Certified Green Belt engineer with strong analytical & problem solving skills with attention to detail. Excellent management skills that work well toward getting the job done on-time and under budget. Earlier teaching experience affords strong experience in communication and training. Strong track record of success on projects produced independently and within a team environment. Customer-focused, develop and maintain positive relationships, while effectively meeting customer requirements and providing exceptional service. Expertise in decision support, business intelligence, sales and marketing analytics, database management systems, and custom report design / delivery solutions. Recipient of numerous awards of excellence.

PROFESSIONAL EXPERIENCE

Sr. Specialist, Quantitative Sciences February 2013 to March 2015

Merck & Co. Inc.

Act as a consultant in Kaizen events to provide insight, analysis and recommendations to address various business issues and needs in operations and how best to streamline complex processes from conceptual design to implementation, training and roll-out and finally reporting.

Partnering with clients to develop business cases. Document and verify business and user requirements, and align understanding. Translate the business requirements into design requirements for IT. Lead the initiatives with responsibility for the overall project implementation, managing scope, cost, schedule, UAT and launch.

Resolution of all technical issues and maintaining the day to day operation of the platform. Maintaining previously developed solutions and applications and implementing design changes to accommodate new metrics, and business change requests.

Big data Analytics as related to Health Provider databases such as GE Electronic Medical Records (EMR) to establish insights into

oThe patient population and demographics via ICD9 Codes

oDisease progression of Type II diabetes as it relates to the class of drugs utilized and sequence

oDisease progression of Type II diabetes in terms of the time to insulin based on the comorbid conditions and Drug selection.

Develop and implement web based solutions to stream line various functions within the commercial operation such as the Sample Planning process. A web based application was established for the data collection process, with steps for reconciliation embedded in the stored procedures, as well as the GUI. These results are then sent to the Manufacturing division and then to sample fulfillment. Resulting in a three FTE reduction from the head count and cut down the delivery time and allowed the tracking and thus the optimization of the resource usage.

Manager Promotion Planning & Optimization March 2006 to February 2013

Merck & Co. Inc.

Serve as a strategic partner to business clients for the identification and resolution of business challenges via data analysis and delivery of targeted information to aid in achievement of the business strategic goals.

Design and developed web based applications for the purpose of data collection and the evaluation & differentiation of field based employees based on specific KPI’s. Calibrate these evaluations and report back to CTM, MGAM, and DCO (Director of Commercial Operations) as part of the annual incentive plan and finally to upper Management as part of the performance against KPI’s target benchmarks.

Products Launch of two first in Class vaccines (Gardasil and Zosatavax), by establishing the top target locations through segmentation and estimation of location sales potential utilizing proxies leading to the most successful launch in the company history. Wining the company marketing award for the innovative self-learning & adjusting targeting methodology.

Estimate the market size and potential via the use of market proxies such as IMS prescriptions data, physician data, age and gender data, historical vaccine usage, as well as customer beliefs resulting in an innovative new model for targeting and optimization of the promotional activities.

Develop protocols to measure the effectiveness of MVD marketing and customer interaction initiatives and evaluate response, profitability and ROI.

Act as a technical expert for the group and participate in / lead cross-functional project teams to include, Account Planning Tool, Vacancy Management Tool to create an automated process to collect data and report back to management the current service levels and physician coverage as well as optimize the head count.

Conduct revenue impact analysis to determine the financial implication resulting from strategic partnership with other Pharmaceutical Companies.

Adoption/Application of new technology – “Computer Grid System” to create a “Super Computer” for use in planning and promotion optimization and response analyses used in multi-channel marketing.

Developed the MAVP distance measurement system to enhance the effectiveness of the Merck Alternate Vaccination Program, by selecting the pharmacies to partner with in areas where physician's offices are without freezers.

Meet the MVD needs for Ad-Hoc reporting and analytical support, capitalize on efficiencies obtained through process improvements and automation and measure the impact of promotions on sales.

Conduct segmentations/SCOPE process for new formulations and market events.

Provide new ideas for new type of analysis that will aid the business in the decision making process.

Act as the technical expert for the targeting audience team and collaborate with customers in developing the state of the art in customer targeting.

Communicate project results with Merck personnel throughout MVD, and help manage outside consultants in the outsourced research projects.

Production Manager-Evaluations and Certifications February 2001 to February 2006

Merck & Co. Inc.

Act as a technical expert for the group and participate/lead cross-functional project teams to collaborate with customers and development groups regarding utilization or integration of evaluation and certification technologies. These evaluations were then reported as part of the manager’s dashboard, and part of upper management for tracking compliance and for benchmarking against established metrics.

Establish clear requirements specifications, evaluate workload and determine timelines in order to manage an average of 100 national product, disease, policy and professional development initiatives annually, translating into approximately 170,000 surveys and tests performed.

Generate appropriate system life cycle documentation around requirements, design and execution of evaluation and certification initiatives.

Clearly communicate with customers to set expectations, clarify deliverables and agree to a plan of execution.

Schedule, plan and execute all phases of a release including module development & packaging, QA testing, communications, distribution and results report generation to all management and executive levels.

Develop custom reports to assist in data analysis being conducted by Sales Training and Professional Development, Field Integration Teams or Field Sales.

Develop and maintain Standard Operating Procedures documentation for supporting all aspects of evaluation and certification services.

Identify process improvements in order to meet changing business needs, reduce delivery time, streamline implementation and improve quality as well as set up new systems that resulted in expanded departmental offerings and services.

Continue to Coordinate the Audience Response System activities to include contract administration, system maintenance, asset allocation and on-site coordination and operation.

Senior System Analyst March 1999 to February 2001

Merck & Co. Inc.

Coordinated the scheduling, planning and execution around utilization of audience response system technologies for medical education programs, professional society meetings, conventions and internal business meetings.

Managed a budget of approximately 1 Million Dollars. Implemented process improvements and restructured contracts for equipment rental, technical fees and system maintenance to produced savings of $440000 annually. This was accomplished through:

oOptimized system usage and scrutinized system charges which resulted in cost reductions to the overall program. Accomplished an 81% increase in the utilization of equipment due to efficient management of hardware pool.

oRenegotiated the pricing structure for the equipment rental fees which resulted in a 60% ($150,000 first year) savings. Also, renegotiated the technical fees for savings of 15% ($85,000 annually). Renegotiated the Maintenance Contract resulting in savings of ($65000 annually).

oConducted ROI financial analysis to justify capital expenditure. The equipment purchased produced savings of $140,000 annually.

oManaged the Acquisition and reconfiguration of hardware for the field to use in conducting the Medical Education programs. This translated into savings of $75,000 in 2000, and $150,000 annually thereafter.

oFurther savings were accomplished by identifying resource reallocation opportunities through improved schedule management.

Conducted formal training sessions in which field and office based personnel were trained on the use of the software and hardware as related to the use of the ARS system. Resulting in 25% reduction in technician fees Continually Recurring Savings.

Expanded the service to provide assistance to other US and international divisions.

Provided onsite meeting coordination and technical assistance for critical business meetings. Provided immediate post meeting data analysis to senior and executive management.

Senior System Analyst February 1997 to March 1999

Merck & Co. Inc.

Coordinated QA & Integration testing for all applications and web sites developed by internal groups and external vendors that were intended for distribution for the field sales personnel. Ensured reliability, compatibility, performance and delivery of functional requirements.

Executed validation and integration testing and assisted in problem resolution for both software and hardware conflicts.

Interacted with the development teams to meet the directives of the testing lab as well as to understand functionality to ensure appropriate QA testing was conducted on all field-based computer models for all applications being developed or launched

Executed all phases of testing implementation including exercising of all laptop resident application, packaging, communications, and distribution and reporting.

Process formulation and selection of technology to perform the QA process.

Independent Consultant May 1990 to February 2001

A-M Engineering, Voorhees, NJ

Developed software and Coordinated research data gathering, data analysis and report generation for Merck & Co. Inc., Health Science Services (USHH) for surveillance studies in Proscar, Fosomax and Anti-Hypertensive medications.

Developed the ISS Gram positive analysis program for the assessment of the effectiveness of Antibiotic drugs against the gram positive bacteria.

Developed a computer based Track maintenance planning & forecasting system for the Union Pacific Railroad.

Developed state of the art software for optimizing the selection & location of railroad track lubricators.

Designed and developed the state of the art ultrasonic instrumentation for assessment and quantification of internal defects in wood ties in the railroad industry.

As the principal officer of the company I conducted all proposal preparation, contract negotiation, marketing and overall company operations which resulted in profits during the first year of operation.

Adjunct Professor August 1991 to September 1996

Camden County College, Blackwood, NJ.

Corporate Instructor February 1992 to Aug 1995

Computer Resources & Training Inc., Philadelphia, Pa.

Director of Engineering March 1986 to May 1990

ZETA-TECH Associates, Cherry Hill, NJ

Contract Structural Engineer April 1985 to February 1986

SARGENT & LUNDY ENGINEERS, Chicago, Illinois

Programmer February 1985 to April 1985

PENNSYLVANIA TRANSPORTATION INSTITUTE, State College, Pennsylvania

Teaching Assistant February 1984 to May 1984

PENNSYLVANIA STATE UNIVERSITY, Department of Civil

Research Associate June 1983 to December 1983

UNIVERSITY OF DELAWARE, Department of Civil Engineering

Teaching Assistant August 1981 to June 1983

UNIVERSITY OF DELAWARE, Department of Civil Engineering

Consultant April 1982 to April 1983

PANDROL INC., Bridgeport, New Jersey

EDUCATION

Aug 83-May 85 - Pennsylvania State University, State College, Pennsylvania

Masters of Engineering in Civil Engineering.

Thesis topic "Triangular Finite Element in Plane and Axisymmetric Problems".

Degree in Structural and Design conferred May 85.

Sep 81-June 83 - University of Delaware, Newark, Delaware

Masters of Civil Engineering.

Thesis topic "Impact Strength of Glass Fiber Reinforced Concrete"

Degree in Structural Engineering and Design conferred June 83.

Sep 78-June 81 - University of Delaware, Newark, Delaware

Bachelor of Civil Engineering.

Degree in Structural Engineering & Design conferred in June 81.

COMPUTER EXPERIENCE

Extensive knowledge in the following:

Databases: SQL Server, Oracle, Microsoft Access

Database Management tools: SQL Navigator, TOAD, SAS

Applications: Microsoft Office suit (Project, Visio, Word, Excel, Access, and PowerPoint)

Software: Lotus 123, Harvard Graphics, Adobe Photo Shop, Front Page, Dream Weaver.

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