Tony Didiano
*******@*******.***
Vaughan, ON, L4H 3R8
Profile:
Dynamic, innovative and driven individual with over twenty years experience in marketing and sales. Versatile professional with the tenacity for building and forging strong relationships while securing customer loyalty. Recognized for superior customer service, effective pricing strategies and the ability to close the sale. Magnetic, energetic personality with extensive marketing and sales experience. Possessing proficient and innovative ideas to increase market penetration. Results driven sale strategist with a proven ability to both generate and drive new revenue. Highly motivated with strong organizational and communication skills.
Objective:
Seeking to obtain a position that will utilize my experience in the sales and marketing industry to enhance profitability, reduce costs, and increase customer retention and loyalty.
Key Professional Strengths:
High impact presentation skills
Persuasion & negotiation techniques
Networking strategies
Risk Management
Account penetration
Works well in a fast paced environment
Consultative selling techniques
Loyal customer development
Employment History:
TMN Dental Lab. Inc 2010-2015
Co-owner/ Partner
Co-owned and managed a full service dental lab, forging relationships with clientele. Designed and implemented new marketing strategies to increase company awareness becoming profitable. Sourced and utilized new market materials and products, minimising production times and industry pricing standards. Utilized multiple avenues marketing strategies including but not limited to cold calling, trade shows, courses, lectures, social events and networking.
Spearheaded new business development and retention by stimulating strong client relationships and ensuring consistent and dependable satisfaction – B2B, Continue Education Events, 24/7 accessibility and joining industry associations.
Implemented company policies and procedures – Quality standards, Health and Safety,
Facilitated the development of creative solutions to overcome obstacles and ensure implementation
Managed scheduled deadlines and assigned workloads to staff while prioritizing orders
Arranged shipping and purchasing mandates to facilitate and maintain minimal incurred costs
Implemented and maintained company quality control standards
Sourced, mentored and trained staff on new technologies and materials
Achievements:
Achieved profitability within the first physical year of business
Increased client base and production through relationship building and quality consistency
Minimized remake and returns to less than 2% by insuring company standards
Reduced production costs by 50% by exploring new materials
Reduced shipping costs by 30% by negotiating volume pricing strategies
Swiss NF Metals Inc. 2008-2010
National Territory Advisor
Demonstrated competent effectiveness, resolving client issues by providing technical assistance. Launched a series of new products, surpassing all company sales records for new product releases. Technically supported the sales team nationally - having a presence in all phases of the sales cycle, driving brand awareness and product knowledge.
Offered and utilized a consultative sales methodology on a national level
Introduced clients to new products and procedures while resolving any technical issues
Strengthened relationships with potential and existing clients
Consistently met and exceeded sales targets
Regularly sought out to penetrate potential accounts to gain net new business
Worked regional tradeshows, lectures and seminars
Involved in all company marketing strategy meetings
Promoted and up sold company materials by maintaining current product knowledge
Achievements:
Met and surpassed all company sales records for new product releases
Re-launched Sundries sales to clear stagnant inventory and create client demand
Reduced monthly consumables marketing costs by 50%
Was requested to attend and participate in strategic industry meetings- DIAC, PPI
Prism Ceramics Inc. 2002-2008
Production Manager
Instrumental in company physical growth and productivity of the laboratory. Managed company operations and directly oversaw the production of approximately 30 employees. Maintained a consistent company gross income growth at an average of over 20% a year in revenues. Negotiated volume discounts to maximize profitability.
Drove customer retention and satisfaction protocols
Played a vital role in generating new product development and marketing programs
Designed new customer generating strategies
Implemented new company standards and procedures
Engineered a computer training series to stream line administration orientation
Acted as a technical advisor for both staff and dentists
Monitored the company pricelist and maintain a competitive edge
Utilized Labnet and Jenmar CRM programs to update entire staff on clientele preferences
Created an Excel help tool to insure price consistency for company minimizing lost revenue
Achievements:
Tripled laboratory size physically by increasing and maintaining a minimum of 20% annual revenue growth for a period of 6 years
Presented to my peers at our study club and then requested by George Brown College
Successfully launched the Lava outsource/partnering program
Suggested several marketing ideas/strategies to 3M ESPE that were later used internationally
Set company records for productivity
Requested to attend 3M ESPE Strategic Marketing Meeting where multiple personally formulated strategies were implemented across North America
Seneca College 2000-2001
Microsoft Office Applications Program
Certificates include:
Awarded George Brown Certificate of Appreciation as a Placement Supervisor
Awarded Academy of Dental Technology – The Value of Communication
Over 50 certificate courses – available on request
References available upon request