Sales Manager

Richard D. Becker

Web Folio: http://webprofile.info/rbecker/

M: 440-***-**** T: 614-***-****

Columbus, OH 43214

Email: **********@*****.***

GM / Sales Manager / Business Development Director

Water Well, Plumbing, Plastic Molding, Pressure Vessels

Leverage management and sales acumen to drive sustainable growth and improve performance through deep and rich experience in revenue building, business development, P&L management, and executive leadership. Expert strategist, analyst, planner, negotiator, and problem solver. Full complement of business, marketing, and sales management skills. Sharp bottom-line focus. Generate enthusiasm, participation, and support across all organization levels. Thrive in challenging, fast-paced environments dedicated to quality of service through expertise in:

Core Qualifications

Operations Management

Business Development

Executive Leadership

P&L Accountability

Marketing

Sales

Strategic Planning & Implementation

Executive Experience

The B. B. Bradley Company, Painesville, OH 2012–2014

Project Manager

Brought on board to transform declining sales within Southwestern Ohio territory by developing new markets and building solid client base for $7 million regional fabricator of plastic foam products utilized primarily in product protection and packaging applications with 35 employees and two operating locations.

$1.25+ million quoted in potential new business that generated more than $150,000 in sales.

70% expansion of surplus sales gained in first year after establishing new customer base.

500+ new prospects identified that more than doubled account base from 15 to 42 by utilizing end user, distribution identification, and competitive analysis to expand into Cincinnati metro market.

Campbell Manufacturing, LLC, Bechtelsville, PA 2010–2011

Vice President of Sales/General Manager

Recruited by CEO of parent company to oversee IS, Engineering, and Finance, and direct Marketing/Sales activities for $15 million manufacturer, consolidator, and importer of 15,000+ water and plumbing accessories for residential and commercial water systems for key clients: ACE Hardware, Ferguson Supply, Hajoca, and Preferred Pump.

$350,000 saved annually by revamping sales commission structure to provide significant growth incentives for high margin products (2.5% annual saving as percent of sales).

40% cost reduction from $15 to $9/product realized after modifying well point production cell.

25% annual sales boost reached in first year after developing incentive rebate program for Baron Buying Group that increased membership participation 50%.

20% saving produced by establishing testing protocol for pump switch that also reduced 25% failure rate to nearly 0%.

$15 million budgeted sales and $1.95 million EBITDA (13%) goals achieved by year-end after collaboratively developing new operational metrics due to dramatic sales decline in first half of 2011.

Becker Marketing Group, Inc., St. Augustine, FL 2008–2010

President/Founder

Launched independent sales agency to represent manufacturers of water systems, irrigation, and related products and services to wholesale distributors in Florida, Georgia, and the Caribbean.

Received “Quota Buster” award from Merrill Manufacturing by exceeding sales objectives 20% for 2008 and 50% YOY.

10%+ YOY annual sales growth achieved for all manufacturers during declining market.

President/Founder (continued)

$250,000 revenue stream regenerated by negotiating key agreement for Service Wire with Coast Pump.

$50,000 in new business captured by designing annual rebate program for Merrill Manufacturing.

Chandler Systems, Inc., Ashland, OH 2007–2008

National Sales Manager, Residential Products

Recruited by owner to direct daily operations of 10 independent rep agencies, all marketing and sales functions for residential product line, and develop annual sales budget for $8 million, 30-employee, control panel manufacturer marketed throughout U.S. and Canada to plumbing and pump specialty wholesale distributors.

Streamlined residential product catalog and pricing matrix to 12 pages to eliminate confusion and simplify ordering that included all information on 15 products and up to 20 possible configurations per product.

WellMate Division, Chardon, OH 2004–2007

Western Regional Sales Manager

Directed sales/marketing in 24 western states and Florida with accountability for $10+ million in sales, six independent rep firms, and matrix responsibilities to customer service, marketing, and engineering for $18 million division of Pentair Corporation, a $2 billion global leader in water, fluid, and thermal management systems.

200%+ annual payback achieved above cost of directing promotion by gaining participation of 40+ companies in Texas, Louisiana, Oklahoma, and Arkansas to purchase minimum of 20 new composite tanks vs. steel.

Recognized for filling major distribution void in region by negotiating agreement with Western Hydro Corporation that established 20 distribution locations throughout California, Oregon, and Washington.

20% annual sales increase generated by developing customer loyalty promotion over 18 months with eight key accounts that also created significant market entry barrier for new competitor.

Enpress LLC, Eastlake, OH 2003–2004

Director of Sales and Marketing

Contracted by company owners to launch and lead all sales and marketing activities and deliver one or more potential marketing strategies for startup company in product development phase of composite pressure vessels.

Provided principals with three introduction strategies; sales forecasts in years 1, 2, and 3: $2 million, $5 million, and $10 million and $500,000, $1 million, and $1.5 million marketing expense forecasts.

Initiated strategy for entering water well pressure tank market and avoid direct price comparison with major competitors by tooling new product line to 10% larger volume than current industry standards.

Structural Fibers, Inc., Chardon, OH 1992–2003

Vice President/General Manager

Promoted through roles of increasing accountability to lead Operations, Engineering, Quality, and five Area Sales Managers with P&L accountability for $18 million in sales for $100 million division of ESSEF Corporation specializing in manufacture of composite pressure vessels for use in water treatment and water well systems.

17% pre-tax return on sales generated from 20% loss through continuous improvements in manufacturing, new quality standards, and sales volume growth.

Co-led JV with German partner designing, manufacturing, and marketing new line of small composite vessels that contributed to successful launch of new markets in Europe, Asia, and Latin America.

50% reduction in COGS achieved over six years by implementing lean manufacturing processes and redesigning/retooling product line.

EDUCATION

B.A. Zoology, Miami University, Oxford, OH

PROFESSIONAL DEVELOPMENT

Growing Your Manufacturing Business, Nashville, TN

AFFILIATIONS

Water Systems Council, President 1999

Contact this candidate