SUMMARY
Collaborate with business and product teams in evolving the product user journey through story boarding. Design holistic experience for first time, return and repeat users through in-depth analysis of all possible use cases.
User Experience Designer with over 14 years of experience, with an ability to play at all levels in the user centered design process for web and mobile products. Communicate design to product, engineering and quality teams through clear design documentations structured on the basis of use cases.
Design, establish and evolve strong visual pattern and extend the same through detailed style guides and design libraries. Conduct remote user testing to evaluate design. Interpret and transform test results into realistic product design changes.
Specialties: Interaction Design, Visual design, Prototyping, Story Boarding
SKILLS
oUser Experience Design
oWireframes
oInformation Architecture
oVisual Design
oUser Interface Design
oUsability Testing
oUser Scenarios
oAccessibility
oPaper Prototyping
oConcept sketches
AWARDS
Topped the Functional Certification Program in Visual Design (2008)
Star Performer Award for outstanding media contribution in projects (2009)
TECHNICAL PROFICIENCY
UXPin, Balsamiq, Axure RP Pro 5.6 and MS Visio 2010
Photoshop, InDesign, Illustrator and Dreamweaver
HTML5, XML, CSS3, JavaScript, JQuery, JQuery-mobile
PROFESSIONAL EXPERIENCE
Dec ’13 – Till Date Lead UI/UX Designer at Cambridge Technologies Enterprises, Hyderabad
Clients: Schneider Electric, csuite Labs and KrazyKat
Role and Responsibilities:
•Requirements gathering and management
•Managing UI/UX deliverables for all projects
April ’11 –March ’13 Senior UI Designer at VSoft Technologies P. Ltd., Hyderabad
Clients: Carter Trust Bank, Evans Bank, Point Bank and Orissa State Co-operative Bank
Role and Responsibilities:
Obtain and understand business requirements
Managing and creating the design of user interfaces, taking into account strategic business objectives, user needs, systems constraints
Leading the design review sessions with project teams, acquiring consensus and getting approvals on designs and documentation
April ’07 - April ’11 Senior Web/Graphic Designer at Genpact, Hyderabad and Bengaluru
Clients: GE Healthcare GE Energy and GE Power, Gexpro, Glaxo Smith Kline (GSK), AstraZeneca and Boehringer Ingelheim
April ’05 - April ’07 Sr. Web/Graphic Designer at CVM Solutions LLC., Hyderabad
Client: tma.org (US Tobacco Merchants Association’s Portal)
Oct’03 - April ’05 Web/Graphic Designer, at Innominds Solutions P. Ltd., Hyderabad
Client: tma.org (US Tobacco Merchants Association’s Portal)
Feb’01 –Oct’03 Web Graphic Designer at Hyderabad Bazaar.com P. Ltd., Hyderabad
Clients: Hyderabad Bazaar.com, India domain web Services, Bangalorebazaar.com
EDUCATION
CUA Course, July 2013 - Human Factors International, Mumbai
MBA, March 2013 - INDIA SCHOOL OF MANAGEMENT STUDIES, Mumbai, Maharashtra
BACHELOR OF COMMERCE, DEC 2006 - KUVEMPU UNIVERSITY, Shimoga, Karnataka
DIPLOMA IN MULTIMEDIA, APRIL 1999 - 2001 – Institute of Multimedia and Graphic Effects, Hyderabad
DIPLOMA IN COMPUTER APPLICATION, JUNE 88 - JULY 1989 – Research Academy of Computer Education, Hyderabad
Please note, shall share the portfolio on request.