Manager Sales, Marketing, Advertising, Digital, Media, Social, E-Mail
Resume:
Michael A. McBride, MBA
**** ***** ***, **** **** City, UT 84106
******************@*****.***
www.linkedin.com/michaelallenmcbride
Marketing Advertising Sales
Over 15 years of marketing and advertising experience including traditional media as well as directive online media. Proven abilities to catapult businesses in challenging industries and conditions. Strong interpersonal skills, ability to build trust, instinctively infer customer needs and anticipate apprehensions.
“I have worked with Mike for a number of years now and he has not let me down. With a clientele who has short turn-around times he is always on time, always offers more, and is always there to negotiate. I’m glad to have him on board.”
Desirae Lantry, Revenue Manager, Cheri Media (via LinkedIn)
Areas of Expertise
Marketing Plan Development & Execution
Google AdWords Pay-Per-Click Marketing
Social Media Strategy and Management
Advertising Strategy & Media Integration
Site, Search and Contextual Retargeting
Media Planning & Media Buying
On-Air,On-Line, & On-Site Marketing
Marketing Strategy & Business Development
Segment Management
Brand Management
Product Management & Branding
Public Relations & Communications
Professional Experience
First Impressions Advertising, Salt Lake City 9/12 – Present
President / Owner
My boutique advertising agency offers local businesses marketing strategies with advertising tactics including text club set-up and management, hyper-targeted e-mail, direct mail, pay-per-click, and radio.
Utah Digital Services / News Media Corporation, Salt Lake City 6/14 – 9/14
Digital Account Manager
Provided marketing strategies to local businesses to help build their online presence and promotion utilizing the company’s suite of products.
Consulted businesses on getting engaged with customers online with Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Retargeting, Social Media and Video.
Professional Experience Cont.
Deseret Digital Media / KSL Interactive, Salt Lake City 12/13 – 5/14
Digital Media Consultant
Generated revenue for my employer by helping local business with their online marketing strategies and advertising with KSL’s suite of products.
Optimized Google AdWords pay-per-click campaigns for position and cost per click.
Site, search and contextual retargeting display advertising campaigns.
Consulted businesses on getting engaged with customers and potential future customers through social media websites including Facebook, Google+, Pinterest, LinkedIn, YouTube, Twitter and FourSquare.
ClearChannel Media & Entertainment, Salt Lake City, UT 11/11 – 9/12
Marketing Consultant / Senior Account Executive
Developed advertising business from personal contacts and through many of the company’s most valuable clients.
Total billings over $800,000 in the first year I was there.
Increased same-customer-revenues up in 2012 versus 2011 by over 20%.
Stood out by using Internet resources to show strong market trends.
Created marketing successes while working with small budgets.
Consistently earned bonuses.
Citadel Broadcasting Corporation, Salt Lake City, UT 11/96 – 10/11
National Sales Manager
Built relationships and negotiated on behalf of Citadel with Media Buyers at major advertising agencies from Los Angeles to New York.
Oversaw the company’s largest book of business.
Paid attention to detail while acting fast for the company’s most demanding clients.
Marketing Consultant / Account Executive
Represented company in a B2B capacity utilizing the company’s suite of on-air, on-line and on-site products to develop marketing plans and advertising strategies hand in hand with local business owners from attorneys to blood banks, furniture retailers to car dealers plus universities and government agencies as well.
Became “Top Utah Account Manager” with more than $1M in advertising booked annually from 2003 through 2010.
Awarded 2001 National Top Gun - #1 new business generator of more than 460 Account Managers nationwide.
Noted as 2000 Stellar Seller award recipient - Top 5% of all Citadel Broadcasting Account Managers for new business development.
Education
University of Utah, Salt Lake City, UT
MBA
B.S., Marketing
AdWords Certification, 2014
Analytics Certification, 2014
Accomplishments
Schatz, Anderson & Associates – Built a branding campaign over ten years, which helped this small law firm grow into the largest criminal defense firm in the state. This enables the firm to increase their fees by more than 30%.
Triple S Polaris – A “Race for the Ring Sale.” took this company’s total ATV sales for the year from 375 units to over 500 in the last 5 weeks of the year! This made Triple S the first retailer west of the Mississippi to be put into Polaris’s Best Retailers group.
The Utah Department of Corrections – Saved Utah Taxpayers over $500,000 in overtime pay that was avoided by an on-air, on-site and on-line marketing plan that helped the department hire 250 prison guards in less than 2 months, half the time they expected it to take.
Ken Garff Audi – Created a contest for Ken Garff Audi, which encouraged radio listeners to register on-line to win a weekend in an Audi TT. The database had over 1500 names, e-mail addresses and phone numbers, which helped Ken Garff’s salespeople to mine and then set a new sales record.
RC Willey – As a charitable promotion, created an on-air campaign encouraging radio listeners to drop-off clean and unused teddy bears to any Utah RC Willey. After 4-weeks an estimated 7,500 potential customers had walked into RC Willey’s locations, providing more than 15,000 teddy bears to firefighters and local police to give to children in stressful situations.
Las Vegas Motor Speedway / NASCAR -- Landed an exclusive deal with The Las Vegas Motor Speedway and NASCAR, which allowed ClearChannel to sell over $250,000 in NASCAR package sponsorships to Utah clientele.
Low Book Sales – Landed this monster account to the tune of $100,000+ in advertising per year on a radio station they had never advertised on previously.
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