Sales Manager
Resume:
AILEEN S. GONZALES
No. **-D Chile Street, Barangay Don Bosco
Better Living Subdivision, Paranaque City
Philippines, 1700
Contact Numbers: +63-917*******
**.********@*****.***
Skills/Qualifications: Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Inventory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services.
PROFESSIONAL BACKGROUND
December 15, 2013 to Current Surgimedix Incorporated
(Licensed distributor of Aesthetic products, medical
Equipment/tools and Generic Medicines)
Unit 2603 Medical Plaza Ortigas Tower, San Miguel Avenue, Ortigas Pasig City
GENERAL MANAGER (Sales Operations Manager)
Oversee and ensures smooth flow of all connecting departments in the organization through effective general management.
Facilitates and manage acquisition of licenses, permits, product registrations and other administrative mandatory documents as required by the Department of Health and Food and Drug Administration.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Monitors daily sales performance and client visit routes of all Product Specialist.
Motivate and coach Sales Team members to ensure target achievement and market profitability.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Protects organization's value by keeping information confidential.
May 15, 2012 to December 10, 2013 AiGon Enterprises
(Family Owned Business)
23 Encarnacion Compound San Simon Subdivision, Dalandanan Valenzuela City
SALES and MARKETING MANAGER
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems.
November 09, 2009 to May 01, 2012 Branded Lifestyle Incorporated
(Exclusive distributor of Rayban Eyewear and Luxury
Sunglasses and Frames – Prada, Versace, Bvlgari)
2270 Mirax Bldg., 2nd Floor Don Chino Roces Ave., Makati City
SALES OPERATIONS MANAGER
Part of the Management Committee
Manage the Top Tier accounts of the company
Responsible for the achievement of periodic sales volume and revenue target
Monitor accounts receivable and inventory management, expenses, merchandising, trade returns and daily route coverage
Continuously seek opportunities and recommend appropriate promotional activities to generate product off take
Accomplish sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures
Identify opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Prepares and Analyze Quarterly and Annual Business Performance Review
Develop business plans and programs aimed at improving product placement, merchandising and sales revenue
Establish and maintains productive trade relations through effective communications and “relationship marketing” with clients and customers
Effectively manage sales team through coaching and mentoring which includes quarterly evaluation of KRAs and business review per chain account with clients.
Ensures implementation on proper merchandising and visual displays and adherence to brand executions and visual guidelines
April 08, 2005 to August 31, 2009 Singer Philippines Incorporated
(Exclusive distributor of Singer sewing machines and
Singer Multipurpose oil)
2100 Pasong Tamo Extension, Makati City
NATIONAL SALES AND MARKETING MANAGER
Wholesale and Allied Accounts – Manila / North, South & Central Luzon
Direct and manage sales programs leading to the achievement and maintenance of corporate profitability and market leadership nationwide
Conceptualize advertising campaigns and manage execution of marketing strategies
Coach and lead Sales Team conducting periodic trainings on creative selling, product knowledge and customer service
Develop wholesale accounts in the South, Central and North Luzon including Manila area.
Establish progressive sales channel for the assigned territory
Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Ensures timely and accurate collection of arrears per account
Coordinates with different departments (logistics, accounting, warehouse) to ensure accuracy and efficiency of all deliveries
Monitors daily performance (collection) of the sales coordinator
Establish a strong “relationship marketing” with all the dealers and prospective clients
Prepares weekly sales report for submission to the management committee
Facilitates monthly sales coordination meeting with all the promo personnel
January 2004 – March 2005 All Plasterworks Supplies Incorporated
984 Don Juico Subdivision, Clarkview, Angeles City, Pampanga
SALES CONSULTANT
Opened new sales channel
Ensures attainment of given quota with minimal supervision on a monthly basis.
Directly reports to the Sales Manager and coordinates with the head office regarding marketing plans and installation schedules.
February 2001 – December 2003 Suyen Corporation (Bench)
(Retail Chain Stores–Bench, Herbench, Human and Dimensione)
1227 Tolentino St.,Pasay City
AREA OPERATIONS MANAGER
Marketing/ Merchandising/ Operations Component
Responsible for the general management and operations of assigned RETAIL FLAGSHIP STORES of Bench / Herbench / Human and Dimensione as well as concessionaire outlets in Makati City area
Prepared quarterly performance evaluation of all stores and concessionaries
Recruit, train, coach and develop Store Managers, Management Trainees and Sales Staff through progressive trainings and performance appraisals
Monitored marketing activities and communications in various store outlets
Implements and ensures store full compliance to visual merchandising directions
Execute and enforce discipline and core values as set by the company
Overall in charge and part of the “pilot team” in stores’ pre-openings
November 1999 – January 2001 Office 1 Superstore
(Retail, Wholesale and Distribution – Office Supplies,
Equipment and furnishings)
Kamagong St., San Antonio Village, Makati City
STORE OPERATIONS MANAGER
Manage, train and coach inbound / outbound store telemarketing sales representatives
Responsible in ensuring the smooth workflow of shift schedules for store telemarketers and retail store staff.
Prepare and identify sales performance target for Telemarketers and store team
Implement control and audit measures on all store inventory of stocks and supplies
May 1996 – September 1999 Greenwich Pizza Corporation
(Fastfood Restaurant)
Sta. Lucia East Grand Mall, Cainta Rizal
ASST. STORE MANAGER
Responsible for the overall performance and operation of the store
In charge of store inventory management promo that contributed 60 % increase in sales said marketing strategy was implemented in all Area 6 (Rizal province) of Greenwich stores
Manage and ensure store/company profitability and revenue
Implement control measures to prevent losses and pilferage
Lead and manage manpower in coordination with the human resources team
1994 – 1996 Pan Asiatic Media Production
Sta., Mesa Heights, Quezon City
EVENTS COORDINATOR (part time)
In charge of events conceptualization (budgeting, outscouring and event management schedule)
1993 – 1994 Jollibee Foods Corporation
Paco Branch, Manila
SMART (Store Marketing Assistant) and Resident Artist (part time)
EDUCATIONAL BACKGROUND
1990 - 1995 Philippine Women’s University, Manila
Bachelor of Fine Arts Major in Advertising
1986 – 1990 La Consolacion College, Kalookan City
Secondary
1980 – 1986 Grace Park Elementary School, Kalookan City
Primary
PERSONAL BACKGROUND
Birth date October 24, 1973
Birthplace Manila
Height 5 ft. 6 inches
Weight 130 lbs
Civil Status Single
Religion Catholic
Goal oriented, Team Player and a Visionary Leader with the ability to coach, motivate and lead team members. Adept at developing customize training and product modules that can be applied purposely in the overall development and skill enhancement of team members. Highly proactive and able to work efficiently and effectively in a multi-level environment. Values good moral work ethics, keen on details with high aptitude skills on Microsoft Office applications. Proficient in driving with valid driver’s license.
Character reference available upon request.
Contact this candidate