Immediate operational marketing for product launches and lifecycle mgt

Chris Raskin

As experienced brand marketer, I offer immediate operational marketing for product launches and lifecycle management as to add positive results to the company (name, fame and turnover)

Broad experience in marketing, communication and sales in (inter)national and multicultural setting.

Management: understands how to drive growth in key market segments.

Product Management: profitability/performance, product consolidation plans, new product introductions providing launch kits and commercial targets for demand creation & top line growth.

Market Intelligence: tracking of key market metrics, competitor surveillance and ability to understand how and where to position products & services based on competitor strengths & weaknesses.

Marketing Communication: creation of sales tools, literature, press releases, brand awareness, trade shows, etc.

Clear in oral and written communication

Creative and innovative manner of working, combined with a flexible, customer focused, ‘can-do’ attitude

Determined to reach high standards in the quality of work, whilst remaining dedicated to meeting business requirements and customer expectations

Networker and influencing ability

Managed multiple projects (in a matrix environment)

Developed and implemented numerous marketing activities

Several successful introductions and positive growth of earlier marketed products in mature markets

PROFESSIONAL EXPERIENCES

03/2014 - today

Freelance Market researcher (freelance consultant)

Exploration best price setting orphan drug (chemical debridement for substantial burns) – French and UK market

Ad hoc market research - message recall (Be)

Breast cancer – new therapy (UK)

Customer satisfaction research (Be/Lux)

Interviewing medical and health care audiences

Interviews with patients and pharmaceutical personnel

2014-2015

01/2015 - 04/2015

Freelance Consultant Marketing Concepts Healthcare

Strategic Insight

Development of new concepts in the "Healthcare Short Stay"- segments for Sodexo Belgium.

Creation and marketing of strong and innovative solutions to meet the expectations of hospitals and patients.

Coaching junior Concept Developer.

2015

09/2014- 14/01/2015

Consultant Marketing Benelux - Critical and Chronic Care Solutions

Market and opportunity analysis for the Benelux Critical and Chronic Care market in the Out of Hospital Market.

Determination of the most efficient way to market.

Analysis is basics for future business decisions and prioritizations.

Recommendations to 3M management on where to focus, way to market and marketing strategy.

Brand management Cavilon

Launch Cavilon wipes in hospitals; pre-launch in Out of Hospital Market.

2014-2015

09/2013-02/2014

Freelance Sales and Marketing Manager (freelance)

+he European Academy of Gynaecological Surgery is a non-profit organization and an apolitical spin-off initiative from the European Society for Gynaecological Endoscopy (ESGE)

In charge of +he Academy Communication

Product and marketing management for trainings and tools

P&L responsibility

Product development in collaboration with the R&D medical staff

Online scoring platform

Training support for on & offsite courses

Upkeep +he Academy Accredited Education Centres and Branches

2013-2014

06/2013-08/2013

Interim manager Consumer HealthCare (CHC)/OTC

Brand Management Rhinospray, Rhinolantic (launch), Pharmaton (portfolio)

Take an active part to the setup of the business plan and budget

Achieve the CHC objectives (net sales, market shares, contribution)

Develop and implement the brand/product strategy

Drive the brand(s) with a clear ambition and vision

Coaching of a junior brand manager

2013

2010–2012

Country Sales Manager Belux

& Therapeutic Area Manager rare diseases

2012-2012

Direct, lead and motivate a team of Product & Project Specialists to ensure the achievement of business objectives for the Rare Diseases, Endocrinology, Multiple Sclerosis & CV products

Responsible for the planning and execution of sales and marketing activities for the Rare Diseases business at Belux level

In charge of the Genzyme P&L in the BeLux area

Member of the Genzyme BeLux Management Team

Represent Genzyme BeLux in international Genzyme settings

Brand Manager & Training BeLux

Marketing and scientific positioning of Renagel®/Renvela®/Thyrogen®/Synvisc®

Major Results

Winner of the Genzyme award for innovation (Europe 2011) for introducing I-pad

Project Management Genzyme Europe

oE-detailing (became standard in Genzyme)

oPatient education video tool

Launched successful Renvela® (~ 40% mkt share in Phosphate-binder market in less than 1 year)

Developed training materials and training sessions for the 3 product lines in mature markets

2010–2011

International Marketing Management

Major Results

2005-2010

Corporate communication/Besins Healthcare Corporate Identity

Brand Management: Marketing and scientific positioning of all Besins Healthcare products (male and female product portfolio)

oDevelopment of a brand image for Utrogestan in fertility

oDevelopment of a brand image for the HRT product portfolio

Product launch (Utrogestan 200) in the Besins Healthcare international network (> 90 countries WW) with results largely exceeding the objectives

Training of the medical reps in different regions (Maghreb, Russia, Ukraine, UK, China …) Development of (international) key opinion leaders

Besins Healthcare presence at scientific manifestations

Global marketing budget management

Brand and Sales Management Gynaecology:

Mirena® (medical device) & Diane® 35

- team with 8 medical representatives + 1 field manager

1993-2005

1998-2005

Major result

Expanded team from 4 to 8 medical representatives

Sales of Mirena® significantly higher (from 15.700 units in 1998 up to 51.500 by end 2004)

Diane® 35 successfully promoted; until the arrival of the generics (year after year a positive evolution in cycles)

Brand & Training Manager Menopause (launch Climara®)

Brand & Field Management OTC-products (launch Kira® and Kwai® Plus)

Brand & Training Managemer Dermatology (launch Advantan®)

1993-1998

Independent company since 1990 – spin off from Searle/Continental Pharma; start up new structure

Brand & Training Manager Cardiology (Rytmonorm® = arrhythmia treatment)

Sales representative – specialists’ team

1990-1993

1982-1990

Sales representative - general practitioners, cardiologists, hospital and local pharmacists

Searle became later on CONTINENTAL PHARMA

Trilingual (NL – Fr – Eng)

EDUCATION

2014 Consultancy: vaardigheden voor consultants (Kluwer)

2014 LinkedIn Live workshop (Networking coach)

2013 WordPress and SEO (Culture Matters)

2013 Black Belt Lean Six Sigma (theoretical part) (The Lean Six Sigma Company)

2013 Digital marketing & communication (Stima-education)

2011-2012 Post graduate: Cours de Management (IFB-Namur)

2011 Management & leadership (Mailleux & Associates, Brussels, Belgium)

2010 Situational Self-leadership (Mailleux & Associates, Brussels, Belgium)

2010 Powerful presentation skills (Habitus Consulting, Copenhagen, Denmark)

2010 Patient Oriented Sales Techniques (Habitus Consulting, Copenhagen, Denmark)

2008-2009 Insights Discoveries (Insights Benelux, Brussels, Belgium)

2005-2006 NLP Explorer (De school voor NLP)

2000-2001 Postgraduate 3rd degree in Marketing (Solvay)

1995-1996 Postgraduate Sales and Marketing (EHSAL)

1990 Certificate of Product Management (IMS)

1987-1990 Graduated in Publicity and Marketing

1978-1981 Graduated in Industrial Chemistry

1974-1978 First (3) years of medical science

PERSONAL DEVELOPMENT by

CD Roms - Computer Based Training (CBT) - Feedback from others – Books - Leadership/Management development programmes - Cross training - Team building days - Multi skilling - Job rotation

HOBBIES

Reading – Travelling (city trips) -– literacy

PERSONAL DATA

Clementinastraat 63 - 2018 Antwerp – Belgium +32.473.24.68.10

*****.******@*****.***

Belgian - Date of birth: 08/10/1956 – Single - Willing to travel

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