ROBERT GELLER
**** **** *******, ******** ****, Illinois 60035 847-***-**** ********@*****.*** mailto:********@*****.*** www.linkedin.com/in/robgeller/
STRATEGIC BUSINESS DEVELOPER, HIGH PERFORMANCE TEAM LEADER AND INNOVATIVE MARKETING MANAGER
A top performing business manager with extensive experience in developing and implementing systems and processes in marketing, sales and operations, optimizing strategies and tactics, leading teams, collaborating across the enterprise, carrying out business development and improving organizational efficiency and effectiveness.
A leader who will position the enterprise to compete and win and work with its team in various organizational structures to surpass all objectives. Resilient top producer focused on continuously improving operations and managing performance. Adept problem-solver with advanced analytical, quantitative and financial skills, strong relationship building and communication abilities, and consultative solution orientation, who will utilize functional expertise, teamwork and multi-disciplinary approaches to deliver goal-exceeding results.
A dedicated professional with expertise in sales and marketing management, strategic planning, results focused tactical execution, integrated marketing, sales force optimization, operational improvement, financial analysis, process engineering, project management, establishing culture, vision and alignment, incentive compensation, training and development, resource utilization, and capital allocation and investment.
PROFESSIONAL EXPERIENCE
ACCORD HOSPICE, Highland Park, Illinois April, 2013 – present
Hospice and Home Care Services
Vice President, Sales and Marketing
Develop and implement annual business plan, carry out integrated marketing strategy, oversee key account management, and lead execution of marketing campaigns and sales initiatives.
Lead a sales team which grew sales 211% in 2013 and 87% in 2014.
Develop and execute marketing and sales process which increased number of prospects over 300%.
MORGAN STANLEY, Riverwoods, Illinois June, 2011 – March, 2013
Global Investment Bank
Wealth Management Financial Advisor
As a FINRA Series 7, Series 66 and insurance licensed registered representative, sourced and managed client relationships and developed and delivered personalized financial solutions, including financial planning, investment management, banking, lending and insurance. As a portfolio manager developed investment portfolios and carried out management of client portfolios. Completed comprehensive wealth management training program accumulating $12M in new AUM.
Served as a relationship manager to 245 households with over $130M of assets under management.
Earned certification as Alternative Investments Specialist (AIS).
Developed and executed a lead generation and marketing process resulting in 23 new clients.
Cultivated centers of influence and implemented a professional network process, doubling referrals.
TDR HOLDINGS, Chicago, Illinois January, 2005 – December, 2010
Private Equity Holding Company
Vice President, Sales and Marketing
Managed all sales and marketing of assigned company, as well as conducted business planning, financial analysis, KPIs, strategic business development and board participation. Managed staff of up to 53 employees.
Vice President, Sentral Group Inc., Lincolnshire, Illinois, Contract Electronics Manufacturer (2010)
Led the sales team to 53% growth in sales through increased lead generation and implementation of highly integrated marketing, sales and customer service process, including comprehensive digital marketing process.
Vice President, Vacant Property Security Inc., Chicago, Illinois, Real Estate Property Management (2008 – 2009)
Led aggressive nationwide roll-out into 20 of largest U.S. markets, exceeding all goals.
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Developed a three-year business plan and led a team that secured over $100M in long-term contracts.
Worked with the sales team to improve all key performance indicators, ranging from 28% to 87% improvement.
Participated in execution and led integration of a strategic acquisition that grew its revenue by over 300%.
Developed and oversaw an effective process for hiring and training of 21 new professionals.
Led sales and marketing team to deliver 23% growth in sales in the first year.
Vice President, Peerless Industries Inc., Melrose Park, Illinois, Audio Video Products Manufacturer (2005 – 2008)
Led all sales, marketing, business development and strategic planning of the organization. Oversaw $22M budget, P&L, and a team of 53 employees. Implemented sales force optimization, multi-channel marketing, branding, OEM partnerships, and performance management, online marketing and carried out organizational restructuring. Directly managed the sales team and led the strategy for growing key markets and relationships, performed sales and marketing planning and reporting, worked with COO to direct product development.
Worked with the entire organization to deliver goal-shattering record growth in sales of over 200% from $49M to $148M, generating 32% compound annual growth rate (CAGR) and 212% growth in profits (EBITDA) from $8M to over $25M in four years.
Directed a team that launched 23 new products and developed and managed 12 strategic OEM partnerships resulting in a significant durable competitive advantage.
Worked with the team to more than double the number of customers including nine new Fortune 500 clients.
Led organization to improve client experience, implementing Net Promoter Score (NPS) and increasing it to 96%.
Reduced sales expense by 19% by leading effort to improve sales efficiency and effectiveness.
Led sales management team to implement Target Account Selling, Team Selling, Strategic Sales Pipeline and Effective Communication initiatives, resulting in 21% increase in new customers and 44% in growth in sales.
Supervised global expansion strategy into 16 new target markets with over $10 M in new sales and managed a team focused on rapid expansion into 4 new channels, fueling dramatic lift in market share and sales.
Managed organization’s expansion into additional distribution channels resulting in annual sales of over $18M.
Created dedicated retail sales team, increasing sales to retailers from $1M to $20M.
Helped deliver 230% increase in online sales by overseeing website redesign and digital marketing.
Worked with a team which captured additional 22% of North American market share.
Earned selection as one of the top executives in the consumer electronics industry under the age of 40.
PFIZER INC., Schaumburg, Illinois October, 1991 – December, 2004
Global Pharmaceutical Company
Senior Institutional Healthcare Representative
Conducted professional sales of pharmaceutical products. Sold new-to-market cardiovascular, neurology, CNS, lipid-lowering, diabetes, arthritis, anti-infective, and erectile dysfunction products.
Grew territory into becoming the highest grossing hospital territory in the region and coordinated district team sales strategy.
Drove sales volume 83% by placing entire product portfolio on formulary at all territory hospitals.
Twice achieved #1 field sales representative in the nation and #1 regional hospital sales representative rankings.
Awarded President’s Club, Vice President’s Club, Pinnacle Club and Circle of Excellence for top 1%, 2%, 5% and 10% in sales performances. Twice selected by colleagues as team member of the year for exemplary teamwork.
Previous Positions and Promotions: Institutional Healthcare Representative, Institutional Sales Representative, Senior Professional Healthcare Representative, Professional Healthcare Representative, Sales Representative.
EDUCATION
Master of Business Administration - Marketing, Finance, Entrepreneurship and New Business Development
Kellogg School of Management, Northwestern University, Evanston, Illinois, June, 2000
Bachelor of Arts - Economics, Certificate in Financial Markets and Institutions
Northwestern University, Evanston, Illinois, June, 1991