Social Media Marketing

BLESSING HONEY

313-***-**** ********.********@*****.***

EDUCATION

Lewis University Romeoville, Illinois

Social Media Marketing, Marketing, August 2012- February 2015

The International Fraternity of Delta Sigma Pi, professional coed business Greek organization

Ken Lamonesy Social Media Marketing Scholarship Recipient PROFESSIONAL EXPERIENCE

Manifest Garden- Los Angeles, CA

Social Media Coordinator June 2015 – present

Generate and share compelling content on our social network sites

Generate content and make connections through our various social networks

Develop social media strategy using popular social media websites

Plan and manage workflow of social team

Analyze quantitative and qualitative data for continuous improvement

Collaborate with technology team to leverage maximum results

Acquire and maintain relationships with key beauty influencers

Oversee brand social events and strategize brand activation programs and track progress Dialog Direct- Troy, Michigan

Social Media Advocate February 2015- Present

Determine the sentiment, issue type, influence, and disposition of each post and create response

Determine which posts need to be escalated further to management or taken offline

Ensure that customers have a positive experience via social media and E-mail

Work with team to ensure social media landscape is monitored and questions, comments, and issues are addressed appropriately

Analyze quantitative and qualitative data for continuous improvement Lewis University’s Lowell Stahl Center for Entrepreneurship and Real Estate- Romeoville, Illinois Public Relations Coordinator January 2014 – February 2015, Interim Director August 2014-December 2014

Spread awareness of the Stahl Center on campus and online (ex, Social media, SEO)

Created and managed social media accounts- created a following and presence

Created marketing materials (ex. flyers, press releases, blogs, radio spots)

Made speeches to investors and board about the progress of the center

Pitched Stahl Center programming and opportunities to students at higher education institutions in the area

Helped plan and coordinate programs for the Stahl Center

Established and sponsored Collegiate Entrepreneurship Organization on local campuses and served as the co-advisor

Event planning (competitions, receptions, community outreach) As Interim Director-

Negotiated contracts with vendors

Supervised a team of 4 on a daily basis (assigned tasks, hours, performance review etc.)

Maximized fundraising and strategic objectives

Directed the advisory board, faculty, and support services

Facilitated programs of Stahl Center

Ran the day to day operations

BLESSING HONEY

313-***-**** ********.********@*****.***

Institute for Population Health- Detroit, Michigan Community Engagement Specialist April 2013- September 2013, April 2014 – September 2014

Built, maintained, and managed social media profiles

Created marketing campaigns (online and traditional) for upcoming events

Used Search Engine Optimization to analyze reach and effectiveness of social posting

Wrote and performed radio spot to promote IPH and assisted in writing TV spots

Creating press release and helping set up press conferences

Event planning (press conferences, open houses, community outreach, brand awareness events)

In house photography

Socialty Inc. - Chicago, Illinois

Social Media Marketing Intern December 2013 – March 2014

Collaborated with the owner of the company on tasks

Wrote content for email marketing and weekly post

Managed social media accounts for clients’ businesses

Photo and video editing as was needed

Writing weekly blogs post for several blog produced by the company

Produce other materials as needed (ex. flyers, press releases, campaigns for events or new products)

Freelance Social Media Specialist 2012- present

Lisa D’s Divine Treats, 2015- present

Lewis University’s Management and Information Systems Department, 2014-2015

Starting Today- Personal Life Coach 2014

International Fraternity of Delta Sigma Pi – Zeta Xi chapter, 2013-2014

Institute for Population Health- 2013- 2015

Keglers Bowling Alley/ Bar and Grill, 2013-2014

1917 American Bistro 2012-2014

Knowledgeable and experienced in the creation of marketing strategy utilizing all major social media channels including LinkedIn, Pinterest YouTube, Facebook, Twitter, and Google Plus, Hootsuite, Google Analytics, and Microsoft Office Word, Excel, Access, OneNote, PowerPoint, Publisher, and Adobe Photoshop, Illustrator

Social Media Experience

Dialog Direct- (February 2015- present)

Contracted for Conway Inc.

Monitor social media engagement

Monitor mentions of company on forums and news sites o Respond to post as needed

If needed, send post to upper management for further action

Search engine optimization

Management Information System Department- Lewis University (August 2014- March 2015)

Created Twitter account and took full control over Facebook account

Increased followers on Facebook to over 100 within 3 week period

Created and executed a marketing plan on Facebook BLESSING HONEY

313-***-**** ********.********@*****.***

Lowell Stahl Center for Entrepreneurship (February 2014- February 2015)

Created Facebook, Twitter, Instagram, and Pinterest accounts

Build and maintain a presence on social media

Engaged users on the sites

Led to a unpresidented growth in business to the center o 1 in 3 people found out about the center via social media Starting Today- Personal Life Coach (May 2014- August 2014)

Began working as an consultant for Facebook and Instagram sites

Began to build a following on social media sites

Created a social media engagement plan and strategy for the owner to follow for growth Institute for Population Health (May 2013- August 2014)

Became a member of IPH social media team

2013

o Began working to build social media profiles for the company o Tried six major social media sites to see which would most useful for IPH o Presented social media plan to executives for permission to begin

2014

o After approval, social media profiles ere made (Twitter, Facebook, Instagram) o Created a social media strategy and engagement plan

Was later put into action

o Engaged and continued to build a following and community on social media o Created an “ongoing” plan for after my departure o Trained the new team on social media and the company strategy o Still ongoing outside consultant

Kegler’s Bowling Alley (December 2013- March 2014)

Posted 3-5 a week about the alley’s specials and events (Facebook)

Created a social media engagement strategy approved by owners

While managing sites, followers from 55 to 136

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