Management, Sales, Marketing, Sports, Education, Advertising

FRANK E. CUZZI

** ********** ****, **

New York, New York 10009

Cell: 917-***-****

Email: ******@***.***

PROFESSIONAL VITAE

CEO/PRESIDENT/DIRECTOR/CORPORATE DEVELOPMENT

MARKETING, ADVERTISING,SALES AND SPORTS MANAGEMENT EXECUTIVE

PROFESSOR/AUTHOR/TRAINER

EXECUTIVE SUMMARY

Talented, creative and high-energy Executive with extensive marketing, sales, sports, promotions and education experience. Proven success in building new business and new education programs. Combines entrepreneurial drive with expertise in conceptual, strategic and tactical campaign management. Thrives in challenging, fast-paced and competitive environments. Outstanding sales, presentation, and negotiation skills. Marketing/business plan development expertise.

Commissioner-level experience in publishing, promotions, sales, special events, and licensing in sports management. Professor with ability to assess, synthesize, and edit to the target audience. Can be innovative to open minds. Proven successes in continuing education and sports management. Invented a new method to teach sports management. Professor of 14 Marketing courses at Berkeley College, Keller School Management, and DeVry University.

KEY ACCOMPLISHMENTS

Awarded Professor of the Year Honor at Berkeley College in 2013.

Elected Chairperson, Faculty Council at ASA College in 2009.

Published 3rd book: “Make $$$ in Sports Without Breaking a Sweat” in February 2013 available now at Amazon and createspace.com/4155769

Used Madison Avenue, sports, and education experience to develop Universal Sports Education, an online sports management certificate program with 80 courses, 10 majors plus instructors.

Created and founded Corner Kick International. Built the vision, mission, marketing plan, and the trademark images. Conceived marketing vehicles for the Brand. Co-founded CK Soccer Education and Training to increase Brand’s impact.

Wrote textbook “The Handbook of Integrated Sports Management, Marketing and Leadership”, published by Thompson Learning in 2000. Innovated the “Rolling Wheel Method” of teaching this industry.

Created, built and expanded the Sports Management Program at ASA College, Globe Technology, and NYU.

Energized and made the ASA Faculty Council relevant and a force at ASA College.

Generated a national impact and presence on Madison Avenue for the Major Indoor Soccer League (MISL).

Co-Founded the North American Soccer League Marketing Company. The NASL became the successful “hot” sport on Madison Avenue for marketing and in stadiums.

Sold the TV time for three new TBS programs in automobile racing, fishing and wrestling to enable them to get on- air. Plus sold national sports time in Atlanta Braves and Atlanta Hawks.

Developed and sold ads for the 3 best soccer magazines published in North America – Kick, Missile and World Cup ’94.

Introduced and sold ICI Pop Up print advertising to Madison Ave. Built revenue from start up to where R.H. Donnelly bought the division. One promotion generated 20% redemption.

Energized, upgraded and modernized The Management Course for the American Management Association to create a highly profitable Brand. It included four courses in Marketing, Management, Leadership, and Finance.

Nominated for Professor of the Year at St. Johns University. Rewrote the syllabi for 8 courses. The Sports Management degree program increased its registration by 40% in my 3 years.

Founded and built the NYU Sports and Special Events Marketing Institute and Certificate Program into the largest in USA. NYU now has sports programs giving a masters degree, undergraduate degree, plus a certificate in continuing education. Given the “Outstanding Service” award by NYU in 1989.

Founded, developed, and owned New York Hampton Surf, a professional indoor soccer team.

Conducted and taught Conservation Marketing Seminars for Michigan Association of Conservation Districts (MACD). The MACD won “first place” for marketing in the NACD for two consecutive years.

A) PROFESSIONAL EXPERIENCE IN EDUCATION

MARKETING/SPORTS PROFESSOR – Currently Teach over 14 different marketing and sports management courses at Berkeley College, Keller School of Management, and DeVry University – June 2010 to present.

UNIVERSAL SPORTS EDUCATION – CEO AND FOUNDING ENTREPRENEUR – 2006 to present

Created and founded Universal Sports Education, LLC in 2005. Combined experience from Madison Avenue, sports management, and education to create this online sports management certificate program with over 50 courses to be developed over five years.

Universal Sports Education, LLC will provide an innovative, practical, high quality sports education program which can advance career goals for students in sports management. Designed to be utilized by continuing education, colleges, universities, Junior colleges, community colleges, professional athletes, and high schools.

Gathered the professors who have worked in the sports business, have applicable advanced degrees, and are currently teaching. They have signed letters of intent to write courses and to teach them. Have bios on these professors. Fifteen web-site domain names are owned.

ASA COLLEGE – 151 LAWRENCE ST., BROOKLYN, NY, 11201

Full Time Faculty Professor and Sports Management Program Chairperson - January 2008 to June 2011

Hired to create and lead a Sport Management Major/Program as the next Academic offering by the school.

Hired to create new sports internships in Metro New York sites concurrent with ASA’s desire to become a major junior college sports program. Provided sports business contacts.

Wrote the new course syllabi for Sports Management, Sports Marketing and Sports Leadership.

Elected chairperson of the ASA Faculty Council in Jan. 2009. Conceived, developed, and conducted the first two Faculty Council Conferences in Classroom Behavior/Management and Faculty Publishing. Deans/Dept Chairs/Professors spoke.

GLOBE INSTITUTE OF TECHNOLOGY – 291 BROADWAY, New York, NY, 10007

Adjunct Professor – Sports Management - January 2005 to January 2009

Created and lead the Sports Management major for four years. Taught a full faculty load for four years often averaging over 45 students per class.

Taught and wrote the syllabi for six new courses: Sports Marketing; Sports Management; Sports Human Resources; Economics of Sports; Sports Traditions/Rules/Customs; Health Maintenance for Athletes.

Created school wide special events: a seminar on “Diversity, Race and Ethics in Sports” plus a seminar panel on “Sports Management as a Career”.

ST. JOHNS’ UNIVERSITY – Queens, NY – January, 1998 – June 2001

Professor, Sports Management in the Division of Hotel, Sports, Travel and Tourism in the College of Professional Studies. Report to the Division Chairman.

Nominated for Professor of the Year in 2000 by students. Enrollment in program increased 40% in three years.

Taught five Sports Management courses per semester: Managerial Aspects of Sports/Sports Facilities/Sports Current Issues/History of Sports/Sports Marketing/Seminar/Leadership/Internships/Sports Management/Race Track Management. Re-wrote syllabi for 8 courses.

Revitalized Racetrack Management Course and received recognition from The Thoroughbred Times. Class “sold-out”.

Wrote book, “The Handbook of Integrated Sports Management, Marketing and Leadership” published by Thompson Learning. Innovated The Rolling Wheel integrated sports marketing method for understanding this complex industry.

AMERICAN MANAGEMENT ASSOCIATION, New York, New York 1993 to 1996

SR. Program Director – The Management Course. Reported to the VP Program Manager

Upgraded and modernized The Management Course to meet cutting edge academic standards. Created a single focus and vision for this premier management program - a four-week management, finance, marketing and leadership education program. (Over 35,000 executives had taken this AMA course). Established course as a Brand. Created Brand Identity. Re-vitalized this course.

Hired, inspired and challenged instructors to improve. Instructors began to receive standing ovations.

Supervised the academic re-writing for 3 of the 4 courses. Content was updated.

Pioneered innovative marketing initiatives. Sold and closed 125 new corporate accounts generating over 1 million in revenue. (No one had accomplished any sales before).

Revitalized course content, redesigned brand image/logo, significantly motivated instructors and introduced multi-media instructional tools. Re-energized the entire program, support organization and marketing communications/ brochures for direct mail. Created a badly needed Brand focus and vitality. Recreated its “premier” status.

Used innovations like role-play, diversity training, team competitions, and reduced class size to improve the interactivity and the learning environment. Class ratings improved by 19%. Received standing ovations.

Reduced operating costs, reversed poor P&L trend, and improved net profitability to over 50% of revenue.

NEW YORK UNIVERSITY (NYU) – New York, New York. Sports Management Certificate Program - Program Director. Reported to the Dean from 1979 to 1990

Conceived, founded, built and directed the New York University Sports & Special Events Marketing Institute & Certificate Program started in 1979.

Taught, transitioned the Institute into the largest/foremost sports marketing Continuing Education program in the U.S.A. from “zero”

Created 20 sports marketing and entertainment courses. Hired 20 expert instructors. Oversaw major expansion.

Wrote the syllabi for four courses. Taught up to 75 students in a class. (Lecture style)

Honored by NYU for creating, teaching, and developing this program. Given “NYU Outstanding Service” Award in 1989.

CORNELL UNIVERSITY AND UC BERKELEY – 1989 and 1990 – Sports Management Expert Instructor - Gave one week long sports management program/classes in each university.

B)ADVERTISING, SALES, MEDIA, AND SPORTS MANAGEMENT

CORNER KICK® INTERNATIONAL, President and Founding Entrepreneur, New York, NY – Founded 1995 to present

An Integrated Marketing Company which specializes in marketing consumer products through sports marketing, advertising, promotions, special events, camps, publishing, plus sales of corporate sponsorships. In addition, provides integrated marketing expertise to top-level executives of client companies nationwide to create high-impact/high-yield strategies, campaigns and programs. Company has 4 virtual employees plus selected consultants/lawyers by project.

Created this integrated sports management company through extensive experience in the business of soccer, consumer marketing and publishing. Corner Kick® International desired to establish its Brand name, products and activities as a recognized, respected and sought after trademark.

Launched Corner Kick Soccer Academy in 1999. The academy grew 90% in Year II. Revenue tripled in three years. Hired coaches. Developed database and oversaw website. Wrote brochures/direct mail. Provided the facility management on site. Supervised 15 people.

Launched Corner Kick apparel and website in 2001. Launched Corner Kick newsletter and educational material in 2002. Co-Founded a new soccer education and training company in 2002. Built the company by finding a partner who could write soccer training and grow the internet/DVD side of the business. Then merged Corner Kick International into CK-SETI to build a larger grassroots soccer brand involved in soccer camps, licensed merchandise/properties, plus internet education. Created the vision, mission, marketing plan, and all trademarks/marketing concepts for the new company. It combined grassroots soccer Sports Brand management plus internet/DVD soccer education with a global reach. Folded in 2004 due to lack of funding.

Created and sold World Cup 1994 Soccer Magazine; it sold out.

INTERVISUAL COMMUNICATIONS INC.: Sales Manager Eastern Division - Reported to the President – 1986 to 1990

Introduced “Pop-Up” advertising and print production to Madison Avenue. Supervised 7 people in NY office.

Created a national market presence on Madison Avenue.

Built advertising sales from start-up zero to over $11 million; captured the industry’s attention.

Sold these key accounts nationwide – American Cynamid, Franklin Mint, Heubein, Lederle Labs, NEC, RJR, Seagrams and Swissotel. Won sales awards for effort. Developed major contacts to ad agency media, Client Brand groups, VP Division Managers and agency production departments.

Generated the high revenue stream to where this division of ICI was sold to R.H.Donnelly Inc.

Implemented one promotion which generated a 20% redemption. It had to be cancelled, “too successful”.

TURNER BROADCASTING SYSTEM (TBS). New York, New York 1983 to 1985

Sales Account Manager – New Sports Division. Reported to the Eastern Sales Director.

Had responsibility for strategic planning, development and sale of TBS sports airtime nationwide.

Negotiated and sold the corporate sponsorships which funded three new TBS sports programs in automobile racing, fishing and wrestling.

Authored the competitive sports broadcasting industry analysis utilized by the entire field sales organization.

Sold Braves baseball, Hawks basketball, and SEC football airtime as TBS grew in stature.

Participated in building the foundation for the start-up and tremendous market success of TNT.

MAJOR INDOOR SOCCER LEAGUE, Philadelphia, Pennsylvania 1980 to 1982

Director of Marketing – Reported to the Commissioner

Lead a marketing and business development program that increased revenues 360%, plus increased national licenses 500%, licensing revenues 700%, and corporate sponsorship 320%.

Launched start-up of the Properties Division, managed All-Star Week and published/sold Missile Magazine advertising.

Delivered 250% net profit gain in first year for the Division through sales to new sponsors/clients.

Generated national recognition for this emerging sports league. Created a “presence” for this sport on Madison Avenue. Supervised 5 people. Arenas were “sold out”.

Missile Magazine doubled in size due to new advertisers.

NORTH AMERICAN SOCCER LEAGUE MARKETING, INC. New York, New York 1975 to 1980

VP of Advertising & Publications – Reported to the Director of Properties and the Commissioner

Conceived, planned, designed and directed production of League promotional programs and publishing operations.

Launched KICK Magazine in North America. Grew the national advertising section from 8 to 80 pages and increased national sales from 3 to 46 national advertisers. Delivered publishing revenues sufficient to fund the entire League marketing organization. Oversaw 10 direct reports.

Generated and sold new corporate sponsorships for the League including Clairol, Toyota and Gatorade. Created a “national presence” on Madison Avenue for the NASL.

NASL became the “hot” sport on Madison Ave. In 1978, the promotion department grew sufficiently to require hiring a V.P. PROMOTIONS. KICK Magazine became, and remains, the finest Soccer magazine ever produced in North America.

Featured as an industry leader in Adweek, Soccer America, and Sports Management Review.

EARLY CAREER EXPERIENCE IN ADVERTISING ACCOUNT MANAGEMENT

Advanced to Vice President/Account Supervisor.

Introduced new products for Luden’s, Mennen, and Welch’s; repositioned Muriel Cigars; upgraded image of Ambassador Scotch; and created competitive parity for National Car Rental. Employed with Doyle Dane Bernbach; Warren Muller Dolobowsky; Richard K. Manoff Inc. and DKG Inc.

Achieved 80% success ratio for new business development presentations. Got Luden’s, Mennen, Ambassador Scotch and National Car Rental accounts through competitive agency presentations. Received promotions through efforts.

C)MARKETER/CONSULTANT/PROJECT MANAGER/EDUCATOR/FACILITATOR/TRAINER – 1985 to 2004

The National Soccer Hall of Fame: Reported to the Board of Directors – 1987 – 1990. Guided the strategic planning and execution of a portfolio of marketing, advertising and promotional campaigns. Created membership development, tourism brochure and newsletter. Spearheaded all creative planning and development sessions, wrote promotional copy and launched the “Puma Cup” concept. The NSHF expanded rapidly.

Consulted to National clients 1985 – 1993: Blue Cross/Blue Shield for Olympics; Grey Advertising/M&M/Mars, and Sports Publishing Group for World Cup 1994 magazine; Smith Barney for Sales; and Pepsi Cola for the Arts.

Ohlmeyer Advertising, Inc. 1885 – 1986: Orchestrated high-profile marketing/advertising campaigns for Golf, Outdoor Life and Popular Science magazines; wrote the 1985 marketing plan for the NY Yankees and facilitated a number of innovative promotions which increased annual promotion day attendance by 44%; managed multi-media advertising campaigns for the Stroh Circle of Sports syndicated TV program. Reported to the Client V.P.s and media directors.

Hoop It Up and Yardball grassroots national promotions. Regional coordinator – 1999 and 2000. Reported to the Streetball Partners, Inc. Vice President.

The Long Island Lady Riders – 1999 to 2000. Reported to the owner. Developed and wrote the three year business plan. Gave counsel.

N.Y. State Department of Education- 2001 and 2002. Traveled N.Y.S. giving seminars to and instructing high school teachers how to teach Sports Management in high schools.

Designed management training programs. 1993 to 1998 Had clients: First Citizens Bank of Indiana, National Association of Conservation Districts (NACD), Siemens, Suburban Propane. Created and developed program content for general management, marketing, strategic planning, communications, leadership and decision-making courses for their top executive education programs. Delivered the seminars too. Have reference letters.

Industry specific, integrated marketing seminars and keynote speeches 1995 to 1998.– Gave to Michigan Association of Conservation Districts (MACD), NACD, Suburban Propane, Wisconsin Conservation Employees (WALCE), PSE&G, and Business Development Group Inc. (BDG), Inc.

D) HONORS

Awarded Professor of the Year Honor at Berkeley College, Marketing Dept. – November 2013.

Elected Chairman, Faculty Council for ASA College in January 2009.

Elected to Board of Trustees, Cornell University (elected by 140,000 alumni) in 1991.

Nominated for “Professor of the Year” at St. Johns University in 2000. Received many student letters in support. Caused a 40% increase in registration in the sports management degree program.

Honored by NYU for creating their Sports & Special Events Marketing Institute & Certificate Program: given the NYU “Outstanding Service” Award in 1989. Sports Management education grew into three separate programs at NYU.

Recruited and hired by ASA College to build a sports management program in 2008.

Have received many letters of appreciation from students on teaching ability, knowledge and style in the classroom. Received many very positive student quotes to be used in the upcoming edition III of my textbook.

Requested to merge Corner Kick International into forming Corner Kick Soccer Education and Training in 2003.

Requested to write an article on professional soccer for Business Week Magazine in 2002.

Featured as industry leader in Ad Week, Soccer America, Sports Management Review and the Thoroughbred Times.

Given sales awards by Intervisual Communications, Inc. in 1989 due to revenue generation.

Elected President of four community and non-profit organizations.

Elected President of Cornell Association Class Officers in 1979. Elected President of Class twice. Set four “all-time” Cornell class fund-raising records.

Honorable Discharge – US Air Force National Guard

Elected to Quill and Dagger, Red Key, and Aquarius Honoraries at Cornell.

Westchester County Diving Champion for 3 consecutive years.

Eagle Scout

E)TEACHING EXPERIENCE:

Visiting Professor – Berkeley College – 2010 to present; Baruch/CUNY – 2011 to present;

– Keller School of Management– 2012 to present; DeVry University – 2014 to present.

National Faculty – United States Sports Academy – 2009 to present;

Full Time Faculty/Professor – ASA College – January 2009 to June 2011.

Full Time Faculty/ Professor, St. John’s University 1998 to 2001

Adjunct Professor – Globe Institute, Baruch, Manhattanville 2004 to December 2008;

Adjunct Marketing Professor, New York University 1979 to 1991

Sports Marketing Seminars, UC Berkeley & Cornell University 1989 to 1999

Marketing/Seminars/Training, AMA plus many clients 1983 to present

EDUCATION:

CORNELL UNIVERSITY – MBA Marketing Degree/BA Economics Degree

AMERICAN MANAGEMENT ASSOCIATION – The Management Course; Strategic Planning;

– Accelerated Training; Direct Marketing

UNIVERSITY OF VIRGINIA/DARDEN GRADUATE SCHOOL – Leadership Training/Development

F)VOLUNTEER WORK:

Cornell University

Board of Trustees, Cornell University (elected by 140,000 alumni) 1991 to 1995

President of Cornell Association of Class Officers (elected in 1979)

President of Class (elected two five-terms)

Campaign Fund Chairman, 25th Reunion

Donator of two Cornell Tradition Scholarships

Lead class to 4 “all-time” Cornell fund raising records

Delta Upsilon Board of Directors – 1974 to 2007

Community Groups –

President of 4 community/non-profit groups/ and real estate co-ops in NYC

Member, North American Society for Sports Management

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