Search Engine Marketing Coordinator

Blake D. Smith

**** ******* ***** **. ***, Charlotte, NC, 28210, 704-***-****, ********@*****.***

SUMMARY OF QUALIFICATIONS

A devoted, organized, and poised individual committed to achieving excellence

Superb blend of self-motivation and the aptitude to be effective as a staple team member

Ability to combine data from multiple sources and manipulate to analyze and interpret business performance

Daily optimize Pay Per Click campaigns with up to 6 figure budgets

COMPUTER SKILLS/ CERTIFICATIONS

Certifications: Google AdWords, DoubleClick, Bing, & Twitter Flight School Graduate

Strong analytical skills and familiarity with Google Analytics

Skillful in the use of Excel, Pivot Tables and SPSS (Statistical Package for the Social Sciences)

WORK EXPERIENCE

RESOLUTION MEDIA, CHARLOTTE, NC (January 2015-present)

SEARCH ENGINE MARKETING COORDINATOR (Unilever Account; Canada and U.S. brands)

Implemented multiple account optimizations that resulted in increased CTR’s of about 300% and decreased irrelevant impressions by about 400%, while spend stayed constant

Export appropriate data and create visuals that are presented to clients for performance insights

Keep track of 6+ figure account budgets that end every month within 5% of its budget

Develop creative messaging that drive high CTR’s

SUN VALLEY HIGH SCHOOL, INDIAN TRAIL, NC (August 2014-January 2015)

CAREER & TECHNICAL TEACHER (PERSONAL FINANCE & MARKETING)/BOY’S VARSITY BASKETBALL COACH

Implemented, by instruction and action, the system’s philosophy of education and instructional goals and objectives

Led and primed the students/student-athletes to academic and athletic success

RED VENTURES, CHARLOTTE, NC (July 2013 – July 2014)

INSIDE SENIOR SALES AGENT

Increased customer profitability by utilizing cross-selling and upselling techniques

Consistently performed on a variety of dimensions including exceeding sales goals and meeting quality assurance requirements

Drove profit through both inbound and permission based outbound calls by utilizing persuasive sales techniques

NEW STUDENT PROGRAMS, RADFORD UNIVERSITY, RADFORD, VA (Fall 2012)

PEER INSTRUCTOR

Co-led/taught a one-credit, graded course that actively supported students in making a successful transition from high school to college

Served as a mentor and role model for academic and personal success

Planned and implemented class learning objectives and community development opportunities

EDUCATION

Radford University, Radford, VA 2013

B.B.A. in Marketing

Minor in Sport Administration

College of Business and Economics (COBE) Student Service Award – Recognized for being a positive representative of the COBE and Radford University, through my academic efforts, extra-curricular activities, and general attitude

COMMUNITY INVOLVEMENT

Member of the Philanthropy Committee at Resolution Media Charlotte

Founder of a non-profit organization; Covert Patrons

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