M ichele Lynn Stankevich

San Jose, CA

4-15-203-**** m acq40k@r.postjobfree.com w ww.linkedin.com/in/michelestankevichevents Summary Global marketing professional with high-tech Fortune 500 experience. A proven track record in building, managing and executing creative marketing, trade show and event programs. Expertise encompasses strategic planning, vendor and personnel management, creating campaign deliverables, lead generation, measurement, evaluations, budgeting and handling logistics. Innovative team player with a superb ability to multi-task, organize, prioritize and communicate effectively, who thrives on creating an extraordinary experience. Professional Experience B lu Homes, Vallejo, CA

Senior Marketing and Events Manager (2014)

Managed and executed the Event Program, consisting of over 140 field marketing events, seminars, factory tours and trade shows a year.

Drove an integrated plan for each program managed which included RFPs, timelines, budgets, contracts, advertising, website development, social media, e-mail, booth design, speaking opportunities, site selections, product demonstrations, registration processes, hotel blocks, staffing, PR, post-show follow-up and various logistics.

Increased seminar attendance by 50% via Facebook and e-mail.

Collaborated with regional sales managers to develop a marketing strategy that hit quarterly lead and revenue acceleration goals.

Managed an event consultant. Coordinated and directed event staff, third party agency resources and external vendors required to flawlessly execute.

Utilizing Salesforce.com, closely tracked campaign details and metrics, analyzed data, and made recommendations on findings to the Sales Organization and management. GoodData, S an Francisco, CA

Strategic Marketing and Event Consultant (2013)

Owned and implemented the Event Program. Oversaw participation in trade shows

(including Dreamforce and BoxWorks), field and channel events and webinars.

Worked efficiently with cross-functional teams to help define, project manage and execute on event program goals, messaging, tactics, audience generation/email campaigns, speaker plans, collateral, PR, post-show leads processing and follow-up and other logistics.

Joined forces with sales to determine the appropriate mix of tailored, specific marketing programs in support of the team’s objectives.

Researched and analyzed industry events to construct a calendar of shows to attend that aided the Sales and Marketing Teams to build and accelerate the pipeline. Symantec Corporation, M ountain View, CA

Senior Global Event Marketing Manager (2009 – 2013)

Managed and executed internal events around the world including the company’s worldwide sales and marketing conference, user conference, incentive program and board of directors’ retreat.

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In charge of Symantec’s presence at the largest industry trade shows the company participated in: RSA Conference, VMworld, Oracle Open World, Dreamforce, MS TechEd, HIMSS and several others.

Featured in Exhibitor Magazine for the creative design and management of Symantec’s successful participation at RSA Conference 2010:

http://www.exhibitoronline.com/topics/article.asp?ID=815.

Oversaw multi-million dollar budgets to stay in line with the funds allocated.

Performed post show evaluations based on lead data and surveys to determine ROI, success and future event plans.

Managed and mentored a marketing contractor to effectively support key event initiatives.

Volunteered as the Global Corporate Event Team Philanthropy Champion and the Symantec San Francisco Philanthropy Chair. My roles involved researching and providing ideas on social responsibility and managing philanthropic participation. Vontu, now a part of Symantec, S an Francisco, CA

Marketing Programs Manager (2008)

Owned and executed demand generation programs, including executive events, field and channel events, trade shows and conferences for Symantec’s Data Loss Prevention (DLP) product.

Promoted to lead Symantec’s participation at RSA Conference. This was the largest presence of any trade show the company took part of and included several booths, keynote sessions, PR and AR engagements, sales meetings, partner and customer events and speaking sessions.

Managed DLP speaking opportunities and implemented tasks including submitting abstracts, attaining key speakers and creating presentation content.

Qualified and recommended new marketing programs to cost-effectively generate first meetings for the sales organization.

H ewlett-Packard/Mercury (acquisition), Mountain View, CA Strategic Trade Show and Event Senior Manager (2002-2007)

Owner of Mercury’s North America Trade Show Program, consisting of 40+ shows annually.

Worked with the Global Strategic Events Team to manage corporate events including the international president’s club, worldwide sales kickoff and customer advisory board meetings.

Manager of the Mercury Partner Showcase Program and HP’s Global User Conferences. Designed sponsorship packages to meet company objectives. Managed the Sales Team, Alliances Team and vendors working on the program. Directed 86 sponsorship booths that generated over $2 million in revenue.

Created and executed a Mercury Speaker Program for employees. Hired a consultant to work with employees on external speaking opportunities, submit abstracts and to manage all speaking activities. Grew Mercury speaking engagements by 50%. Education San Jose State University, San Jose, CA

Bachelor of Science, Business Administration, with honors. Concentration: Marketing Professional Affiliations Memberships in the Corporate Event Marketing Association (CEMA), Meeting Professionals International (MPI) and Senior Planners Industry Network (SPIN). 2

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