Digital / Marketing / Project Coordinator

Kassandra Kay

U.S. Mobile: +1-323-***-**** – www.linkedin.com/in/kassandrakay

********@*****.***

Summary:

- Globally-experienced MBA graduate (UK degree) American with extensive organizational and presentation document work experience in media, financial, legal and insurance industries (CRMs used: Salesforce, PipeDrive).

- Managed PR, email and direct marketing campaigns and events project management; monitored analytics and optimization (Constant Contact, Evite.com, Facebook, MySpace.com, YouTube, MS Paint, HTML).

- Created new website content (copy writing / images for 70+ advertiser landing pages (PPC SEM / SEO), news room articles and images for media distribution company), discussed web content improvements with internal stake holders, proof read / edited website content via CMS / FTP (Wordpress, Joomla, Filezilla, HTML / CSS, YP.com’s Wolf-Pak); Bing Ads Certified.

- Strong passion / interest in digital marketing, marketing analytics / consumer intelligence, mobile communications, travel, business development, film, TV, interactive media, video games, music, emerging technologies.

- Innate / avid networker (member of London & LA professional networking groups); native with English language; basic knowledge with French and German (reading / writing / speaking).

Education:

LONDON SOUTH BANK UNIVERSITY (LSBU) (London) Graduated Oct 2013

Masters of Business Administration (MBA with Merit)

Vice Chancellor’s Scholarship Award (£4,000); Dissertation: Analysis of Digital Marketing Strategy

BCS – THE CHARTERED INSTITUTE OF IT (London) Graduated Dec 2011

Certificate of Information Technology (Information Systems, Computer Networking & Technology, Software Development). Other passed exams: IT Project Management, Systems Analysis & Design (Diploma level)

BARNARD COLLEGE / COLUMBIA UNIVERSITY (New York City)

Bachelors of Arts, Theatre (BA, accumulative GPA 3.19, Distinction in Major, Dean’s List)

Professional Experience:

YP / yp.com (contract via Collabera) (Glendale, CA) Apr 2015 – current

Senior Search Fulfillment Specialist, Digital Ad Operations, Editorial, ypSearch

Website Content Creator-Landing Page Builder / Copy Writer

Built client ypSearch website landing pages using best practice and relevant SEO to create optimal search results, drive phone calls and email leads for clients / advertisers (YP’s Wolf-Pak CMS).

Reviewed / analyzed / utilized collected required advertiser data, documents and collateral stored in content management system (Salesforce CRM).

Used / edited logo / photo / video collateral to build PPC SEM campaign; write content for Landing Pages.

Served as liaison between sales, fulfillment, proof reading and campaign management teams for improved PPC SEM and / or resolving order issues.

Monitored fulfillment order / campaign creation status to meet advertisers / sales time line commitments.

Improved operations, decreased cycle time, streamlined work processes, and communicated well / worked collaboratively with team members.

Adhered to any word / character limitations and other established firm copy writing best practices.

Software used: SalesForce CRM, YP’s Wolf-Pak CMS, intermediate HTML, MS Paint / Pixlr, CSS / PM and Getty photo stock catalogs, Excel, Word, Outlook Express.

WARNER BROS (WB) (temp / contract via Randstad / WB) (Los Angeles) May 2014 – Apr 2015

WB Digital / WB Pictures Music / DC Entertainment Feb 2015 – Apr 2015

GDMX / Warner Bros (Broadcasting / Digital Distribution) May 2014 – Jan 2015

Marketing Coordinator

Organized / Conducted meetings with divisional managers regarding marketing decisions for various assets (business cards, email signatures, CRM software, etc), coordinated rebranding marketing assets.

Edited / ordered / distributed firm-wide business cards, created / edited email signatures and letterhead (Adobe Illustrator, Photoshop).

Attended Sales / PipeDrive CRM meetings, coordinated client meeting brochures and refreshments, improved hallway poster displays via researching / coordinating with WB contacts, researched / negotiated budget regarding upcoming firm holiday party.

Website Content Creator / Editor

Created new website content (news room articles and images), kept up to date with studio activities for additional subsidiary news article material, discussed / suggested web content changes with internal stake holders, proof read / edited / backed up website pre-launch content via CMS (Wordpress).

Coordinated image change requests from General Manager to graphics department.

Proof read / edited client ePublication meeting notes.

Created / sent internal daily email regarding current industry news updates.

Digital Asset Client Operations

Helped Technical Manager with digital asset client operations when tight deadlines required additional help (WB’s internal MARS Comics app); researched web for rare music assets for WB Music SVP.

Updated presentations (MOS Certified in PowerPoint / Excel / Word / Outlook), formatted document conversions (Adobe Acrobat XI Pro / Word), completed special projects as required, resolved expenses / booked travel (Concur).

Conducted effective internal / external communications, identified and solved problems with process improvements, updated key contacts (Excel / Outlook).

KOAN KREATIONS (own virtual freelance company) Jun 2006 – Mar 2015

Digital Marketing Executive, Events & PR Project Manager / Document Specialist

(Virtual: 2013 – 2015 / London: 2007 – 2013 / Los Angeles: 2006 – 2007)

Digital Marketing Executive / PR / Website / Email Campaign Consultant

Devised online and direct marketing strategies: created websites, updated social media, managed email campaigns with best practice (via Constant Contact), created marketing collateral (online / offline).

Managed PR (TimeOut listings etc); monitored web and social media analytics, utilized iterative campaign testing and optimization (Facebook, YouTube, MS Paint, Evite.com, HTML, MySpace.com).

Project Manager & Events Planner – coordinated private / public musical and theatrical events, coordinated venue booking logistics, hired / trained deputy musicians, devised set lists.

Document Specialist – formatted marketing presentations, annual summary renewals and monthly calculation reports for best client: UK & Global Insurance Brokers Ltd (PowerPoint, Word, Excel).

BCS - THE CHARTERED INSTITUTE OF IT (London) Sep 2010 – Sep 2013

Website Manager / Committee Member, Young Professionals in Information Security Group (YPISG)

Website Manager – developed / edited website content based on committee team meeting decisions

(Filezilla, HTML, Php, Xml, CSS) (April 2011 – Sept 2013).

Committee Member – strategically evaluated issues / opportunities / planned events for group members – best YPISG events were the PenTesting all day events and our annual evening Crypto events (Sept 2010 – Sept 2013).

Industry Liaison – attended numerous IT conventions, seminars, and other BCS specialist group networking seminars to network with industry colleagues and scout for event panelists for YPISG (Sept 2010 – April 2011).

LONDON SOUTH BANK UNIVERSITY / Student Business Enterprise (London) Jan 2012 – Jul 2013

Marketing / Business Development Consultant Internships – Social Media Marketing / Copy Writer / PR

PR Liaison Intern – contacted top media reporters for upcoming software launch, researched lead improvements, updated media contact list (Thomson Screening).

Social Media / Business Strategy Consultant – advised business development via improved social media strategies including Facebook, LinkedIn, Twitter, Tumblr blog, encouraged brand consistency (JR Photography).

Business Strategy Consultant / Copy Writer – discussed business goals, proposed strategies, copy wrote website content, press and presentation content for luxury retail art (Rinz Sound).

Digital Marketing MBA Dissertation Writer / Researcher – researched / analyzed patterns in viral marketing success traits / strategies via qualitative data from industry expert interviews, case studies and quantitative data analysis (surveys / analytics) - devised model for digital marketing strategy. Prepared / presented reports.

ALBERT KENNEDY TRUST (AKT) (London) Jul 2012 – Oct 2012

Marketing Intern (Summer Internship)

Event Coordinator – managed event logistics and external stake holder coordination – arranged performer schedule, coordinated event with sound engineer, event sponsor, Westminster Council and Metropolitan Police.

Email Marketing Assistant – proof read / edited interactive monthly email newsletter to charity membership.

Sponsor Liaison – mitigated communication resolutions between multiple sponsors / external stake holders.

Social Media Community Manager – maintained / strengthened member communications via social media, updated / monitored social media notices for Drag Race 2012 event with real time thanks and encouragement which increased engagement activity and further donations (total raised: £10,000+); analyzed / monitored Facebook and JustGiving.com analytics and iteration steps leading up to main fund-raising event (Excel, Twitter).

Website Coordinator – discussed web content changes between internal departments and external web designer; proof read / edited content; coordinated designs with off site editor (Joomla / PowerPoint).

Website / Copy Writing Examples:

ypSearch landing page copy writing examples available upon request (2015)

http://sitefilehosting.com/gdmx/news-room/ (2014-2015)

http://ypisg.bcs.org/ (2010-2013)

http://www.akt.org.uk/ (Summer 2012)

Other Key Companies Worked With (Contract / Temp): NBC / Gameworks, Disney / Buena Vista, Hearst / Natmags

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